amul internshp
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AMUL is a dairy cooperative founded in 1946 and headquartered in Anand, Gujarat. It is jointly owned by 3 million milk producers and manages the brand through the Gujarat Co-operative Milk Marketing Federation. AMUL spurred India's White Revolution, making India the largest producer of milk and milk products worldwide. Known for its conservative yet effective marketing, AMUL's Amul girl campaign has run for 47 years. Products include dairy items as well as dry and fresh bakery products.
amul internshp
- 1. AMUL Presented by – Chris Christian TYBMS
- 2. AMUL – ANAND MILK UNION LIMITED 5/20/2015 2
- 3. PROFILE • Founded : 1946 • Chairman : Shri Ramsinh Parmar • Type : Cooperative • Industry : Dairy • Headquarters : Anand, Gujarat 5/20/2015 3
- 4. ABOUT THE COMPANY • Formed in 1946, as a dairy cooperative movement in India • A brand managed by a cooperative body, the Gujarat Co- operative Milk Marketing Federation(GCMMF) • Jointly owned by 3 million milk producers in Gujarat • Amul Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. 5/20/2015 4
- 5. INTELLIGENT MARKETING • One of the most conservative FMCG , GCMMF spends a more then 1% of its turnover on promotions • GCMMF has written and re-written rules of the game • Amul butter girl is one of the longest running add campaigns in the country for 47 years 5/20/2015 5
- 6. PRODUCTS FOR MARKETING Dry bakery products (Toast and cookies ) Fresh bakery products ( Bread, bun and pizza base) 5/20/2015 6
- 7. RESPONSIBILITIES • Duration of internship - 1st may to 31st may • Approached 10 sellers on a daily basis for marketing of the products • Helped sales increase from 2000 units to 2500 units per day • The overall sale of fresh bakery(bread) was more than dry bakery (cookies) by 300 units approximately 5/20/2015 7
- 9. EXPERIENCE • Team work • Building the relations with the clients • Time Management • Hands on experience in marketing • Expanded my professional network 5/20/2015 9