An Introduction to Shooting and Editing Video for Social Media
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This document is a workshop outline for a beginner course on shooting and editing video for social media, led by Richard Harrington. Participants will learn video skills, storytelling, and editing using Adobe Premiere Rush, culminating in the creation of a video project. The agenda includes brainstorming, production, and video sharing, along with essential tips on content creation and social media engagement.
An Introduction to Shooting and Editing Video for Social Media
- 1. © 2019 Adobe. All Rights Reserved. An Introduction to Shooting and Editing Video for Social Media Richard Harrington | ThinkTAP
- 2. Read through while waiting
- 3. Apps to Install on Your Mobile Device Please install these applications on your mobile device to use during this class. Premiere Rush Spark Post Stop Motion Studio Plotaverse OPTIONAL OPTIONAL
- 7. An Introduction to Shooting and Editing Video for Social Media Richard Harrington
- 9. Michael Lewis Joe Pearl
- 10. Parker Gibbons Mark Mapes
- 11. Chandra Kompella Jeff Ahlquist
- 12. DJ Summitt Michelle Gamboa
- 16. Description You know you should learn how to shoot and edit video but just haven’t tackled it yet. Expand your skillset in this full-day course by learning the ins and outs of creating great video content for social media and web. Led by Adobe Master Trainer Rich Harrington, you’ll learn and practice necessary video skills, shooting with your smartphone, and editing in Adobe Premiere Rush. This preconference course is a beginner, immersive experience combining educational lectures, guided shooting, and editing practice. You will leave having made your first video project. No experience is necessary, but you need to have a mobile device with Premiere Rush installed.
- 17. Objectives In this lab, you'll learn how to: • Shoot better videos with your smartphone by understanding key concepts • Develop an idea and tell a compelling story • Import and organize your media into Premiere Rush • Edit footage easily on a mobile device • Refine color and sound to convey the right mood • Add transitions, customized titles, and motion graphics to make your videos stand out • Share your videos online via YouTube, Facebook, and more
- 18. Agenda • 9:00 Class Starts • 10:30 Snack Break • 11:00 Brainstorming & Start Production • 12:00 Lunch (Ends at 1pm) • 1:00 Room Re-opens • 2:30 Wrap All Production (Return to Room)
- 19. Agenda • 3:15 Snack Break • 3:30 Session Continues • 4:15 Show Videos • 4:45 Prizes • 5:00 Wrap-up • Post Open Questions
- 20. Two Free Classes | http://bit.ly/ttlmax2free
- 21. Gear Giveaway | http://bit.ly/ttlmax2free
- 22. Richard Harrington I'm a visual storyteller exploring the fusion of photography and video. I'm all a husband & father
- 23. Vital Statistics • Author 40+ Books • Author 200+ Video Courses • Founder of RHED Pixel • Publisher of Photofocus • Conference Speaker • Director • Photographer
- 27. – I N D I R A G A N D H I “There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there.”
- 28. A Brain Integrated How I try to serve both halves and put them to work for creative problem solving
- 29. The Logical Side • Project Management Professional • Business Owner – RHED Pixel & Media Factory • Technical Consultant – Skylum Software • Instructor & Lecturer • Book Publisher • Website Publisher
- 30. Past Projects • Adobe • America Online • American Diabetes Association • American Israel Public Affairs Committee • American Red Cross • Apple • Athentech • CNN • Department of Veterans Administration • Drobo • Federal Communications Commission • Google • lynda.com • Major League Baseball • Microsoft • Skylum Software • Smithsonian Institute • Under Armour • US Air Force
- 31. Advisory and Consultant Projects • Television Networks • ABC News • CNN • Discovery Channel • Major League Baseball Network • NASCAR • Turner Networks • Technology • Adobe Creative Cloud Advisory Board • Apple • Athentech • Pearson Education • Skylum Software
- 32. The Creative Side • Director & Executive Producer • Photographer • Film & Video Editor • Motion Graphics Designer • Journalist • Podcaster
- 44. The Creative Side • Design • Creative Writing • Documentary Storytelling • Performance • Inspiration & Motivation • Emotional Connections
- 45. 1995
- 46. Team Up
- 47. Team Up • Form groups of 3-4 people • You will work together to tell a story about Adobe MAX • If you need help finding a team, let us know • Pick a team name • Check over what gear you have • Take turns trying out the different roles
- 48. Gear Up
- 49. Supplemental Gear • We have gear from partners and my personal equipment • It needs to be returned before the end of the workshop • We also have props and supplies so you can work these into your videos
- 50. Apps to Install on Your Mobile Device Please install these applications on your mobile device to use during this class. Premiere Rush Spark Post Stop Motion Studio Plotaverse OPTIONAL OPTIONAL
- 52. Shoot better videos with your smartphone
- 53. Six Tips for Better Images
- 58. Four Things to Help You Improve
- 67. RULE OF THIRDS
- 71. The 180˚ Rule
- 72. Camera movement
- 73. DOLLY
- 74. ZOOM
- 75. PAN
- 76. TILT
- 77. FOLLOW
- 78. Release Forms
- 79. Release Forms • Get the right form • Work with a lawyer • Ensure you have written permission • Always get hard copies • Appearance releases • Location releases
- 80. Release Forms • Other Rights Issues • Artwork • Sculptures • Architecture • Likeness
- 81. Release Apps • ASMP Releases • Easy Release • iD RELEASE • iRelease
- 82. Proper Planning is Essential
- 84. An archaeological site is encamped outside the entrance of a cave. A team of archaeologists is spread throughout the camp. Hearing shouts from inside the cave, the men come running in. A group of men are hunched over digging into the side of the cave wall. Breaking a large hole through the side of the wall, a jar can be seen in the middle of the floor in another chamber. Moving inside, a man in the center of the group slowly and carefully removes two documents. All the men peer over the man’s shoulder in eager anticipation.
- 85. Their eyes light up and cheers echo in unison around the cave walls. The two documents are part of the Dead Sea Scrolls. The man in the center stands up and faces the men holding the two Dead Sea Scrolls with a grin. Dr. Jones places his fedora on his head with a look of satisfaction. The men congratulate him, slapping him on the back. He holds the scrolls up to a lamp to examine them. One of the scrolls is composed of heavily oxidized copper. Because of their age they are too brittle to unroll.
- 86. Jones looks up as a tremor can be faintly felt throughout the cave. A man shouts to him exclaiming it appears they have unwanted visitors. The men rush outside as the sounds can now be heard as helicopter blades. A storm has moved in with large waves crashing close to the site blowing tents and equipment. The men look in the direction of the sound of the helicopter as a heavy downpour of rain drenches them. Lights can be seen from the sky as the men scatter, chasing after equipment.
- 87. Jones carefully takes the scrolls and wraps them under a piece of tent fragment. Looking up he recognizes an American helicopter. He yells above the wind and rain saying it’s one of ours as bullets ricochet off of the descending helicopter. He tells them to hold their fire as an explosion hits the camp and he realizes they are not alone. Following the shots and explosives, he looks up and recognizes Bedouins and Nomadic Arabs on the edge of the cliff. The helicopter pulls up and turns around preparing to make another pass.
- 88. The site is a scene of chaos amidst the storm and explosions hitting the men heavily. The archaeological team is slaughtered, picked off one by one. The helicopter comes around but the winds increase making it difficult to maneuver. The helicopter heads in the direction of the Bedouins and fires a succession of missiles, causing massive destruction among the cliff tops. The Bedouins are overlooking the cave entrance, causing the explosions to create an avalanche of rock and large debris that showers onto the men in the camp, covering what is left of the site.
- 89. Jones and three men are able to find shelter, hugging the front of the rocky walls. The mass of the explosions have quelled the opposition, and the helicopter hovers, shakily scanning for survivors of the archaeological team. Jones and the men move from the shelter and wave their arms in the direction of the helicopter. The helicopter sees their location and slowly descends, the wind and rain battering its sides. The first man attempts to climb aboard as the helicopter touches the ground. Jones assists the other two men who are injured as they try to board the helicopter.
- 90. Storyboard
- 107. How it turned out
- 109. Case Study | Social Learning
- 128. Meet Premiere Rush
- 129. Premiere Rush • Works on • Mac • PC • iOS • Android
- 130. Check out the Quick Reference Guide
- 131. Short Walkthrough
- 133. Schedule • 11:00 Brainstorming & Start Production • 12:00 Lunch (Ends at 1pm) • 1:00 Room Re-opens • 2:30 Wrap All Production (Return to Room)
- 134. Editing Time
- 135. Make Your Message Stick
- 136. Make Your Message Stick • Limit the number of points made in a video. • Three or less is a good target. • One primary message is the ideal. • Think about what you want the audience to remember about the video.
- 137. Make Your Message Stick • How many times did you say the targeted message? • Always have a call to action. • Tell the viewer what you want them to do next. • Never ask them to do more than two things. • Use an emotional appeal whenever possible. • Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.
- 138. Your Video Can Always Be Shorter
- 139. Keep it Short • I have never met a video that wouldn’t benefit from some editing. • The whole purpose of video is to compress time and distill a message to its essence. • It is important that you refine a project by continuing to strip away its unneeded parts. • Rarely have I heard an audience complain that a video was too short.
- 140. Keep it Short • There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project. • Do your best to strip a project down to its essence and only add what is needed. • When in doubt… cut it out.
- 141. Music Rights DON’T VIOLATE COPYRIGHT
- 142. Music Rights • Rush includes a small music library • You DO NOT likely qualify for Fair Use • Many affordable services for stock music • Soundstripe • PremiumBeat • Check Creative Commons • digg.CCMixter.org • DO NOT STEAL FROM FELLOW ARTISTS
- 143. Additional Tips
- 144. Time to Edit
- 145. Time to Edit • Work as a team • Raise your hand when you have questions (our experts are standing by) •
- 146. Time to Edit • 3:15 Snack Break • 3:30 Session Continues • 4:15 Upload Video • 4:30 Show Videos • 4:45 Prizes • 5:00 Wrap-up
- 147. Two Free Classes | http://bit.ly/ttlmax2free
- 148. Gear Giveaway | http://bit.ly/ttlmax2free
- 150. Gear Giveaway | http://bit.ly/ttlmax2free
- 152. Avoiding Oversharing • Discuss with your spouse or partner • Balance personal views with client relationships • Consider using multiple accounts • Social media addiction • Confidentiality/privacy concerns • Nothing is private online
- 154. NEEDY
- 155. FIGHTER
- 156. FULL OF IT
- 157. UNTRUSTWORTHY
- 158. MANIPULATING
- 159. Reality Check
- 160. Social Media Reality Check • Likes don’t matter • Relationships DO • Views don’t matter • Actions DO • Audience size doesn’t matter • Engagement DOES
- 162. There’s always somebody willing to work for less than you.
- 163. There’s always somebody who has more talent than you.
- 164. There’s always somebody who’s smarter than you.
- 165. There’s nobody out there who is exactly like you.
- 166. When they can, people choose to do business with people they like and respect.
- 167. Be real… Be nice… Be you...
- 168. PRIZE TIME
- 170. Fill out the survey
- 171. © 2019 Adobe. All Rights Reserved. Take the SESSION SURVEY on the MAX mobile app …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize: ViewSonic VP2785-2K 27” monitor
- 172. Fill out the survey
- 175. © 2019 Adobe. All Rights Reserved. An Introduction to Shooting and Editing Video for Social Media Richard Harrington | ThinkTAP