An introduction to Social Media for the Civil Society/Third Sector
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The document discusses the impact of social media on fundraising and business growth, using case studies from Dogs Trust, ColaLife, and Devonshire Tea to illustrate successful campaigns. It highlights how social media can connect with customers, gain referrals, and enhance brand visibility, stressing the importance of sharing unique content rather than directly selling. Additionally, it provides insights into various social media platforms and statistical facts about their usage and effectiveness.
An introduction to Social Media for the Civil Society/Third Sector
- 2. Social Media is here to stay!
- 3. Case studies • Dogs Trust – Started new campaign using solely social media resulting in measureable new funds Dogs Trust Facebook Page Dogs Trust Twitter Page • ColaLife – A single blog that has resulted in a huge campaign, using Coke’s network for social aims ColaLife FB Group Colalife FB Page • Devonshire Tea – 2 person company founded a year ago, prolific use of Twitter has resulted in a large contract in the USA – read more Devonshire Tea Article Devonshire Tea Twitter Feed Click here to read more examples
- 4. Why use social media? Gain new customers Add value to existing customers Social media can help you; connect with customers (new and old), gain referrals from current customers, communicate instantly with impact, get publicity for events, gain or give advice, create advocates for your brand, help your search ranking, and much more!
- 5. How are YOU going to use it? • Social media enables you to share your uniqueness • If you are funny, don’t tell people you are funny, tell a joke • Social media is not about selling, its about helping people to buy Wendy Knee Blog
- 6. Basic Platforms • Blog • Microblog • Video Sharing • Photo Sharing • Social Networks (There are more but lets not get ahead of ourselves)
- 7. Blogs • What is a blog? – A series of entries to an online journal, posted in a chronological order • Where can you do it? – Two popular free platforms are www.blogger.com and www.wordpress.com • How often should you do it? – Regularly! (Can be daily, weekly or monthly) • What should it contain? – Relevant and interesting content with keyword rich titles http://swict.wordpress.com/ http://ukyouthblog.wordpress.com/
- 8. Micro blogs • Fundamentally a blog, but smaller – most popular platform being Twitter • What can you use Twitter for? – Searching ("I want to volunteer") – Following (key influencers) – Reply and Retweet (repeat) – Broadcasting your message
- 9. Video Sharing • Very simple to use, free account, upload from computer or phone • Huge variety of content available • Being used as 2nd most popular search engine worldwide • Campaign Video’s • Videos can be embedded onto own website • Learn about – How to lay a patio – How to cheat at Mario – Watch lectures from Cambridge
- 10. Photo Sharing • Easy to upload and categorise • Specific access control • Share successful events through images • Give a more visual grasp of a product • Most popular platform has over 7 million users Scout Pioneering Somerset Community Food
- 11. Social Networks • Social networks bring people together • The network gathers around a shared interest • Instant sharing of information and news • Can be used to turn customers into advocates The Charity Network Connecting volunteers with charities Connecting with other Businesses Finding friends
- 12. Facts and Figures • Every minute 24 hours worth of video is uploaded to YouTube • People watch 2 billion videos every day on YouTube • Twitter had 400,000 tweets posted per quarter in 2007, 100 million per quarter 2008 and 2 billion per quarter 2009 • February 2010 – Twitter users were sending 50 million tweets per day – In the first quarter of 2010, 4 billion tweets were posted. – As of June 2010, about 65 million tweets are posted each day, equalling about 750 tweets sent each second, (numbers from Twitter) • More than 133 million blogs are being written • 77% of internet users read blogs • LinkedIn has over 50m users worldwide • 4 billion pictures hosted by Flickr at the end of 2009
- 13. Dogs Trust Started new campaign in April 2008 on both Twitter and Facebook, in the first year two members of staff ran the campaign and they reported that in from April 2008 – April 2009 they gained an extra £100,000 donations directly from the two new channels
- 18. Devonshire Tea - http://twitter.com/DevonshireTea Duo get a tea break thanks to Twitter links in America A Devon tea company has started to sell to America after social media site Twitter helped it to build relationships with a US online supplier. Devonshire Tea, which is based in Mannamead, Plymouth, was launched last year by Gavin Sheppard and his partner Debbie Kay. The business has been using Twitter for the last year, and has become followers of businesses and individuals in the tea sector, who, in turn, follow Devonshire Tea. It now has just under 1,400 followers. Instead of using the social media tool as direct sales tool, Gavin and Debbie began having conversations with industry contacts which resulted in the Pennsylvania-based English Tea Store offering to stock the tea. "At first they said that they don't buy direct but they liked the Plymouth connection and the Devonshire brand and, after a little while, they came back to us and said they would like to buy from us so we're the only tea they buy direct," said Gavin.” View the full article