Putting the “we” into the Web through Social Media
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The document discusses the evolution and impact of social media as a two-way communication platform differing from traditional media. It highlights the rise in social media use, popular platforms like Facebook, Twitter, and YouTube, and offers tips for successful engagement on social media pages. Additionally, it provides examples of successful Facebook pages and strategies for enhancing user interaction.
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Putting the “we” into the Web through Social Media
- 1. Putting the “We” into the Web or What Happens in Vegas Shows Up On Facebook
- 2. Social Media
- 3. What is Social Media? Media Application or instrument of communication (usually online) used to deliver a message or desired outcome Social Interaction between individuals or groups on a friendly basis Social Media is any online application or combination of applications where individuals or groups can interact with each other
- 4. Social Media Conventional or Traditional Media is a one way street Social Media is a two way street where users and viewers can communicate “ Social Media is a shift in the way we communicate”
- 6. Social Media 75% of U. S households use Social Media 2009: the average person spent 3.5 hours per month on a social networking site 2010: the average person spends 6.25 hours per month on a social networking site 5.5 hours while at work Analysts predict that use of social media sites will reach all-time high in 2014.
- 7. Social Media-Most Common Forms Social Networking: Facebook Started as a college network for Harvard-2004 Public access on personal or professional pages As of July 2010, over 500 million active users Fastest growing demographic-over 35
- 8. Social Media-Most Common Forms
- 9. Social Media-Most Common Forms Social Networking: Twitter Launched 2006 Based on short, text-based messages called tweets 100 million active followers
- 10. Social Media-Most Common Forms
- 11. AMP Twitter Page
- 12. Social Media-Most Common Forms Social Networking: MySpace Launched 2003 Overtaken in popularity by Facebook in 2008
- 13. Social Media-Most Common Forms Social Networking: Ping Apple’s iTunes social network for music Launched Sept. 1, 2010 Amassed over 1 million users within 48 hours
- 14. Ping
- 15. Ping
- 16. Social Media-Most Common Forms Social Sharing: YouTube Founded 2005 Video sharing site –users can upload, share and view videos May 2010- 14 billion videos viewed by users Largest provider of on-line video
- 17. YouTube
- 19. Social Media-Most Common Forms Social Sharing: Flickr Launched 2004 Photo, image, and video hosting site Holds over 4 billion images
- 20. Flickr
- 21. Social News Sites: Digg Launched 2004 User driven social news site Users submit and vote on stories; those that receive most votes are posted for public view Social Media-Most Common Forms
- 22. Digg
- 23. Social Media-Most Common Forms Social News Sites: Reddit Launched 2005 User driven social news site; users vote on stories Articles are viewed based on your voting preferences
- 24. Reddit
- 25. Social Media-Most Common Forms Social News Sites: Stumbleupon Founded 2001 Personalized, recommendation network-users discover and rate stories, photos and videos Pages that receive negative ratings are not recommended
- 26. Stumbleupon
- 27. Wikis: First Wiki (WikiWikiWeb) launched 1994 Users submit research, edit content and answer questions Wikipedia Free on-line encyclopedia Wikianswers Users ask and answer questions Wikia Encyclopedia on topics that do not fit into the traditional encyclopedia model; mostly pop culture content. Social Media-Most Common Forms
- 28. Social Media
- 29. Social Media Top Tips from Media and Marketing Experts: Integrate conventional media with social media; bring Facebook to your website Try Inexpensive Facebook Ads Give Fans a Reason to Connect Use Video Add Custom Content Turn your page into a Community Meeting Place
- 30. Social Media: What Makes a Facebook Page Successful? The following 10 pages are considered by media experts and publications to be the most successful, both in terms of content and/or number of fans or followers
- 31. Social Media: Top Sites #10 Travel Channel (56,690 fans) Tip: Incorporate Stories onto your site; it’s a great way for people with similar interests to connect.
- 32. Social Media: Top Sites #9 The Twilight Saga (12,434,361 fans) Tip: Encourage more interaction with your page users by using the discussion tab. Post discussion topics or quizzes; this can dramatically increase user engagement on your page.
- 33. Social Media: Top Sites #8 Jones Soda (500,440 fans ) Tip: Find different ways for fans to interact within your page Use videos, weekly polls, iPhone apps, customize photo opportunities
- 34. Social Media: Top Sites #7-Oreo (9,195,173 fans) Tip: Use nostalgia. Ask fans to share something about themselves. Get their thoughts, opinions, feedback and photos.
- 35. Social Media: Top Sites #6 Coca-Cola (11,298,718 fans) Tip: People like to look at pictures and videos. Make it easy for fans to share pictures and videos on your site.
- 36. Social Media: Top Sites #5 Toy Story 3 (4,989,541 fans) Tip: Try interactive activities if possible. Keep fans on your page and interacting with you and others.
- 37. Social Media: Top Sites #4 LiveScribe (98,594 fans) Tip: Incorporate services or support features onto site.
- 38. Social Media: Top Sites #3 Uno Chicago Grill (33,868 fans) Tip: Make good use of your tab button. Use imagery to showcase your message.
- 39. Social Media: Top Sites #2 Burt’s Bees (104,171) Tip: What makes you unique? Emphasize what makes you or your message unique.
- 40. Social Media: Top Sites #1 Red Bull (8,068,278 fans) Tip: Make sure your landing page isn’t so busy that fans can’t find the like button. Also, check out use of tabs—know your audience!
- 41. Social Media Conclusion Review of Alabama Marine Police’s Facebook site (started in February 2010) Pros Cons Committee Work Documents
- 42. Social Media Questions?? Contact Information: Lt. Erica Shipman Alabama Marine Police 334-353-9265 [email_address]