An introduction to the construction team
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The document provides an overview of the UK construction industry, highlighting that 2.9 million people are employed in the sector, which represents 10% of the workforce and contributes 6% to the GDP as of 2017. It outlines the roles of various stakeholders in construction projects, including clients, architects, engineers, contractors, and subcontractors, emphasizing their responsibilities and interactions. Additionally, the importance of developing customer personas for effective sales and marketing strategies in the construction sector is discussed.
An introduction to the construction team
- 1. 01252 378053 talk@cadvantage.co.uk An Introduction to the Construction Team www.cadvantage.co.uk @CompetitiveA
- 2. The Construction Industry #SpecStrategy www.cadvantage.co.uk @CompetitiveA Sources: https://www.ons.gov.uk/businessindustryandtrade/constructionindus try/articles/constructionstatistics/number192018edition http://www.integrity-software.net/blog/the-state-of-the-uk- construction-industry-2018/ 2.9 million people are employed in the UK construction industry Construction employs 10% of the country’s workforce Construction-related employment in Great Britain increased by 3.8% in 2017. In 2017 314,590 construction firms operated in Great Britain. Approximately 12% of construction firms are sole traders, and about 40% have only a single employee The construction industry accounted for 6% of gross domestic product (GDP) in 2017
- 4. The Construction Client Property Developer: Both commercial and residential property development involves companies who commission many projects. They build speculative developments to sell-on (residential) or rent (commercial and residential). Large property portfolio client: It is in the best interest of a client who has a large number of properties which he is operating (e.g. Retailer, Hotels, Restaurants, major Landlords) to have a high level of involvement in the selection of building products The Client is the person/company for which the building is being built. The Client will define the aesthetic and functional needs for their building. What makes a client organisation different is that there are many specifiers all with different functions. Within the Client organisation there are also a number of influencers. #SpecStrategy www.cadvantage.co.uk @CompetitiveA One-off client: Does not have an extensive property portfolio and consequently does not have in- house expertise to call upon. When he has a requirement to construct facilities he will employ external expertise.
- 5. The Architect The Architect has the potential to act as the node between the Client, Main Contractor, Specialist Contractor and many others to ensure the right products are selected and installed correctly The Architect develops the buildings’ design, taking the Client’s brief and combining it with the advice of the Specialist Consultants. This is then developed to meet the requirements of the Building Regulations and increasingly sustainability. The architecture profession is a creative one. The architect seeks to achieve design that is solid, useful and beautiful. Architects want to understand how your product contributes to their overall design and the building’s performance. #SpecStrategy www.cadvantage.co.uk @CompetitiveA
- 6. The Engineer Very often the Engineer will sign-off the sub-contractor’s installation, carrying the responsibility for any failure and thus making them vigilant about product selections. Working with the Architect will be a number of engineers that are responsible for structural, mechanical and electrical design. Engineers must ensure their designs satisfy given criteria, that they are safe, serviceable and perform well. They will want to understand how your product meets their performance requirements. #SpecStrategy www.cadvantage.co.uk @CompetitiveA A site engineer may manage several projects at once and does lots of different tasks like being responsible for teams, and making sure budgets are met. A consulting engineer designs structures that meet the needs of the client – and the users once they’re finished.
- 7. The Main Contractor They need to know that building work will not be delayed by lack of product availability and that product cost remains within the estimate, so they can remain profitable. The Main Contractor is responsible for the day-to-day oversight of a construction site, management of vendors and trades, and the communication of information to all involved parties throughout the course of a building project. The work is delivered under a contractual agreement. The Main Contractor will select Sub- contractors based on the capability, availability and price. The Contractor oversees and manages the construction of the building for the Client, following the Architect and Engineers’ designs. #SpecStrategy www.cadvantage.co.uk @CompetitiveA
- 8. The Sub-Contractor Nominated Sub-Contractor. A Sub-Contractor selected by the Client to carry out an element of the works. The Client negotiates a price with the nominated Sub-Contractor and then instructs the Main Contractor to appoint them for those works. Domestic Sub- Contractor. A Sub-Contractor selected and appointed by the Main Contractor. Named Sub-Contractor. A Sub-Contractor for a particular package selected from a list of acceptable Sub-Contractors provided by the Client. Named Sub- Contractors are allowed for in the tender documents for the main contract Sub-Contractors undertake a contract from the Contractor. Sub-Contractors undertake work that a Contractor cannot do but for which the Contractor is responsible. Sub-Contractors can be anything from an individual self- employed person – e.g. a plumber carrying out work for a building Contractor - to a large national organisation. #SpecStrategy www.cadvantage.co.uk @CompetitiveA
- 9. Construction Personas #SpecStrategy www.cadvantage.co.uk @CompetitiveA Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers’ challenges. Competitive Advantage offer a series of guides, all conclude with a persona template for you to complete. All can be purchased online at: www.cadvantage-knowledge.co.uk
- 10. What we do Market research Specification strategy development Sales & marketing training Specific to the construction industry If you have a requirement for market research, training or would like help with your specification strategy development we would welcome the opportunity to discuss this with you. Contact us: talk@cadvantage.co.uk 01252 378053