Analytics and Reporting for WooCommerce
0 likes412 views
This document discusses how analytics and reporting can help WooCommerce businesses by providing data insights. It covers key metrics like traffic, conversion rates, cart abandonment rates, and average order value. It then provides tips on how businesses can use this data, such as segmenting conversions by source and device, optimizing for returning visitors, focusing on top products, and using data to inform strategies around pricing, payments, personalization, bundles, and more. The overall goal is to show how analyzing data can help businesses make decisions that improve customer experience and increase revenue.
Analytics and Reporting for WooCommerce
- 1. Analytics & Reporting for WooCommerce Lindsey Miller, Liquid Web
- 4. How to make them work for you
- 5. MY GOAL
- 6. Why does data matter?
- 7. Traffic
- 9. What is a good conversion rate?
- 10. Segment your conversion data 1.Conversion by traffic source 2.Conversion by device type 3.Conversion of new vs. returning visitors
- 12. Conversion rates by industry
- 14. Cart Abandonment
- 17. How to fix the problem
- 18. Use Psychology for pricing • Offer choices • Avoid analysis paralysis
- 19. Give visitors lots of payment options. Major credit cards Debit cards PayPal Venmo Apple Pay One click payment
- 20. Make your website more relevant for your visitors. • Dividing people into categories when they land on your site; for example, have them select which area of your site they’re most interested in when they first arrive • Personalizing navigation and search based on the products they look at • Hiding items that don’t interest them
- 21. Don’t force customers to create profiles • You get great information from their account. • But if you could choose between profile and their money, what would you choose?
- 23. More than just optimizing for mobile • Looking after site speed; a load time over 3 seconds will drive visitors away • Using mobile-friendly navigation, which means navigation that lets people tap, pinch, and zoom rather than having to click • Making it easy to add items to the cart and pay for them with a mobile payment solution
- 24. Ask what information you really need Customer Name Shipping Address Email Address Billing Information
- 25. Follow someone else’s lead
- 28. Men’s clothing online retailer, Huckberry, sets a $150 threshold and places the offer prominently on their sticky header bar.
- 29. Add a sense of urgency to free shipping
- 30. In this homepage offer from Argos, they nudge customers into higher priced purchases
- 32. We see personalization all the time with “recently viewed items” on pages we visit.
- 33. Offer a freebie • Buy one get one free (BOGO) or Buy one get one half price • A conditional free accessory if you buy the main product • Free Trial
- 34. Product Bundling
- 35. What does your data say?
- 36. Bundles make it easy for your customers to make a purchase.
- 39. Login to Google Analytics Content > Site Content > Landing Pages Click on Advanced Segments and choose only Returning Visitors
- 40. Is most of your homepage traffic from a returning visitor? OPTIMIZE THAT PAGE FOR RETURNING VISITORS
- 41. Top Products
- 42. Consider what product contributes the most to your bottom-line.
- 44. No need to dig through analytics to see this data.
- 47. Time Frame
- 48. Sometimes it doesn’t take tools to know the right time
- 50. Segmentation
- 51. Quickly see customer types Improve marketing See buying trends What can this data tell you?
- 52. Knowing who your customer is and what they will likely purchase leads to increased revenue
- 56. Let Data Drive Your Strategy
- 57. Lindsey Miller Partner Manager Liquid Web lmiller@liquidweb.com @LindseyMillerWP