Ancillary task data
What is your preferred colour scheme?
Response
Black & Red
Blue & White
Black & White
Black & Blue
What is your preferred typography for
the masthead?
Sales
1
2
3
4
Would you prefer the protagonist or
the antagonist on the front cover?
0
2
4
6
8
10
12
Protagonist Antagonist
Series 1
Column1
Column2
Which mood board do you believe
represents the thriller genre most?
0
1
2
3
4
5
6
7
8
1 2 3 4
Series 1
Column1
Column2
What social media platform do you
use most?
Response
Instagram
Twitter
Tumblr
Snapchat
Where do you mostly see posters?
0 2 4 6 8
Train stations
Bus
Billboard
Online
Column2
Response
Column1

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Ancillary task data

  • 2. What is your preferred colour scheme? Response Black & Red Blue & White Black & White Black & Blue
  • 3. What is your preferred typography for the masthead? Sales 1 2 3 4
  • 4. Would you prefer the protagonist or the antagonist on the front cover? 0 2 4 6 8 10 12 Protagonist Antagonist Series 1 Column1 Column2
  • 5. Which mood board do you believe represents the thriller genre most? 0 1 2 3 4 5 6 7 8 1 2 3 4 Series 1 Column1 Column2
  • 6. What social media platform do you use most? Response Instagram Twitter Tumblr Snapchat
  • 7. Where do you mostly see posters? 0 2 4 6 8 Train stations Bus Billboard Online Column2 Response Column1