Ancillary Task - Website research
- 1. Ancillary Task For A Website By Rebecca Harris
- 2. Example 1 – Warner Brothers Firstly, this is the official Warner Brothers Records website. The layout of the website is very simple, due to plain colours being used as well as most of the website including images of a concert and singers, helping it look more aesthetically pleasing to the target audience. It also looks more modern and professional. Secondly, the main colours used are black and white, which keeps the simplicity of the design to the website. It also helps the titles and main images stand out to catch the audiences eye and persuade them to look further into the website. Also, separate links are used underneath the main title and logo, which helps the audience gain quick access to what they are searching for. The colour of the text is the same as the main title, however it is smaller to, again, make the title and main image stand out the most. The titles include artists; news; playlists; our label; and store. On each link, one letter within the name of the link is a shape which looks like a letter. For example a triangle as an ‘A’, making the website look aesthetically pleasing and persuading the audience to research further into the website.
- 3. Example 1 – Warner Brothers Furthermore, this website shows images and albums of the latest artists and music as well as the latest news. This is ideal for the target audience because the media is the best and quickest way to access this type of information. The target audience tend to be teenagers aged 13 years to adults aged 30+, due to starring artists such as Dua Lipa and Luke Gallagher. The mode of address is informative and authorative. All headlines are in capitals, which may come across as demanding and bossy. However, the subheadings are in normal text, therefore coming across as informative and friendly. The images have the artists looking at the audience, therefore direct address is show, also engaging the audience to look further through the website and they feel engaged with the artists.
- 4. Example 2 - BBC The second example is the official BBC website, which includes similar characteristics as the Warner Brothers website, such as the bold logo and simple colours. The logo is black and white, which is simple and easy for the audience to identify and recognize which company it is. The main background colours are mainly blue and yellow in stripes overlapping each other, which helps the ‘Official Chart’ stand out due to it being in a grey background, which is aesthetically pleasing to the audience as the album covers of the latest music are easier to see. Blue signifies relaxation and peace. BBC tends to play the newest music, mainly the Pop genre. In addition, the separate links in the headlines are included but this time there is a search bar too, which helps give people quicker access for specific needs. The font of the links are the same as the main title, again on a blue background to make the text bold and easy to access. The links include a home page; official top 40; radio 1 articles; mixes; guests; sessions; episodes; contact. As well as being a music company, BBC mainly do TV. For example, BBC News.
- 5. Unlike Warner Brothers, BBC is based in Britain but other countries do have access to the website. However, BBC is not as popular as Warner Brothers as that company is international and based in the USA. The logo is a classic and simple design. For example, the three white boxes with a letter in each one. This helps it stand out to the audience as it’s on a black background as well as the simple aesthetics. Furthermore, the mode of address is just informative as there are only links and headlines for the artists and music. There is no direct address or friendly connection as there are no images and the headlines are very basic; there is a lack of punctuation to get a tone. Example 2 - BBC
- 6. Example 3 – Jess Glynne Firstly, the layout of the website is simple. There is no logo as there is the name of the artist which is in bold in the top left corner. Also, there are links on the top right of the page with social media logos such as Facebook to follow the artist and keep up with the latest news. The colours on the page are simple: lilac and grey, which helps the white and black text stand out to catch the audiences eye. There is a main image of the artist herself, which is placed on the right of the webpage. Jess is giving a direct address towards the audience as she is looking straight at the camera. She is wearing black, connoting simplicity and class. Her facial expressions are serious as she is looking over her glasses, connoting power and independence as she is a solo artist. At mid-page of the website, the title of her latest album is in bold capitals, with a variety of ways to access purchasing it. For example, iTunes; Amazon and Spotify. This arrow is used to make the audience gain access to the next page. It’s simple to have rather than using a main menu icon, making it more appealing and aesthetically pleasing.
- 7. Example 3 – Jess Glynne Furthermore, the next page shows video clips of the UK tour as well as her official music videos. The lilac and grey are still used throughout the website. However, the top tab of the website is slightly transparent, which gives the website a modern and professional look as the main image for the UK tour is blending in. The top of the website still has the links and the artists name, which makes it easier for the audience to gain access to different parts of the website; saving them to scroll all the way back up to the beginning of the webpage. The mode of address is informative and friendly as the audience are able to watch any video at anytime as well as the UK tour video giving information. The text of the title “Jess Glynne” is bold with a gradient of pink and purple, which are feminine colours. Due to it being on a dark background, the title is aesthetically pleasing and stands out o the audience. Also, the headline” UK Tour” is also bold but italic as well. However, this text remains just pink to help the main title stand out.
- 8. Example 3 – Jess Glynne In addition, the colour of the background still remains lilac, which is a feminine colour. Jess Glynne has a audience of mainly young right-wing females. • Here, there is a list of Jess Glynne’s albums and how to buy, stream and tracklist them. This is a way of promoting sales and sharing awareness of the latest tracks and dates of release, helping the audience to keep up as it’s ‘trendy’ at a specific time. • The text underneath the albums are black, bold and underlines to stand out to the audience. • Each image of the albums are of Jess Glynne looking either towards the audience (direct address) or looing away to connote passion and peace within her music.
- 9. Example 3 – Jess Glynne In contrast, the last page continues to have the lilac background, helping the black and white text stand out. The bold white headline will stand out to the audience and persuade them to sign up for the latest Jess Glynne news. The small black text are other little links which were on the first page of the website but have combined it with social media links such as Instagram, Google+ and YouTube. The direct address of this page is informal and friendly and the text is trying to persuade the audience to sign up as well as informing them on how to sign up and giving them links.
- 10. Conclusion In conclusion, on my website, I will include simple colours and include images from the music video to make it look modern and professional. I will also use different links in the headline to help people gain access to the information which they want quickly. However, I will not use images of famous artists as my music video has none in, but I will still use images of main characters within my video. The layout of my video will be simple and modern as these are connotations for a professional looking website. Also, the mode of address will be directly towards the audience as I will include images of the characters from the video looking at the audience, making them feel more involved and persuade them to research further into the website. The mode of address will be friendly and informative too due to the headlines and subtitles including punctuation to engage the audience to read more of the latest news and updates of the process of the music video.