Ancillary Text Feedback Analysis
- 1. Ancillary Text Audience Feedback Analysis Tom Doona
- 3. Response The answers to this question insinuate a success within my overall compositional buildup of this film magazine front cover. I believe this is portrayed through the recognition of so many varying elements of the front cover mentioned in these answers. The primary elements, the dominant cover image and masthead, are understandably the most consistently mentioned – but multiple answers also highlight secondary elements such as ‘Dicaprio’ and ‘Suffragette’ as more vivid features. This indicates that using established actor and film names as secondary titles was positively impactful upon the general consumership of the magazine. As a film magazine is different from a trailer in terms of audience – due to the fact that a film magazine typically needs to appeal to multiple age ranges and varying demographics of film genres – my use of these secondary elements was crucial, as it professionalised the overall product and made it realistically malleable across multiple areas of content. This was recognised wholly across this first question, demonstrating how this range of content did successfully appeal the magazine to a group of participants with a complete lack of age, interest and personality similarities.
- 5. Response This question is actually clearly structured within three fairly general answers. The first response was completely about the film title, and the compositional prominence of the choice of font and strong white colour. This is a fairly expected response, as the typically dominant area of film poster is the film name, as this allows for the consumer to remember the name and acknowledge the film at later dates. The next group of answers was fairly evenly split into two features – these being the image of the protagonist and the star ratings. This is also developed upon in the third section of answers, as the reviews and ‘A TJ Simpson Film’ are most notably acknowledged. This indicates that the coherency of the poster is generally effective, and each element plays a role within the overall composition. One area of the poster which wasn’t once mentioned within these answers was the tagline beneath the film title (Until Dawn Becomes Our Dusk). This indicates that maybe my choice of utilising this quote from our trailer was not effective due to the consumer’s lack of prior knowledge. The quote was intended to introduce the role of dusk/dawn in our narrative, but this audience feedback signifies that maybe the lack of clarification led to an oppositional reading (Stuart Hall).
- 7. Response The overall positive answer to this question is fairly self-analytical, as the answers simply portray that the consumer’s general view is that the products do have an adequate level of content. Despite this, the small sample size that completed the survey means that I must look at the once answer of ‘no’ as though it is representative of a greater portion of my demographic. My follow up question was situated in order to get more specific ideas of how I could have interpreted more content into my products in a way which would conform to the preferences of my demographic. The single given answer was “A paragraph with a tantalising strapline”. This feedback interests me, as it suggests a feature which is highly unconventional for the front cover of a film magazine. This is not something which would be found on a legitimate film magazine front cover, and so feel as though this feedback is simply just a representation of how the endless number of differing genres and audience expectations means that these print documents would not be appealing to all audiences. Personally, I do not believe that this is something which I could adapted within my construction.
- 8. This signifies that my use of continuing fonts and photography styles did efficiently develop an identity around my film which has been positively received by my consumers.
- 10. Response This feedback is not reflective of individual consumer perspectives, but allows for me to observe the overall perspective of the general consumership. The average score for the professionalism of the poster was 4.42, and when looked at alongside the aforementioned responses to previous questions, I feel as though this reflects a success within my use and combination of differing elements. To be received as professional, my poster would need to successfully ‘pitch’ the film and briefly present characters and narrative enough to entice a demographic. The average score for my ‘Compositional Quality’ was 4.25, a score which again represents a level of preferred reading. This is made up of the quality of my photo, and the overall compositional layout. This positive response represents that I used these elements in a way which was positively received by the general consumership, and represents how the poster would achieve its primary intention – entice the glancing eye. Finally, my ‘Use Of Content’ received an average score of 3.92 with one of these scores being a ‘2’. In my follow up question, asking for any further comments, this score of 2 was backed up with the following comment: ‘The poster wouldn’t have caught my eye or enticed me’. I feel that this was more to do with the way in which I presented the content included, a prime example being my colour palette. My use of the colour yellow should have been advanced, as I feel that this diminished the effectiveness of my pull quote.
- 12. Response 4.25 was the average score for the professionalism of my film magazine front cover. I believe that this is primarily due to the structure and coherence which I was able to achieve through my use of InDesign. I also feel that I achieved a consistent colour palette on the front cover which benefited the presentation of the given content. This is something which was clearly positively received by my target audience. The average score for my ‘Compositional Quality’ was slightly lower, at 3.75. Although I did structure the front cover effectively, I feel that the lower score for this element was due to my unconventional use of a dominant cover image, resulting in a fairly unconventional overall composition. This structure ranges from the tradition of film magazine front covers and therefore led to a slightly more negative reception. Finally, the average score for ‘Use Of Content’ was 4.17, a score which I feel was achieved due to my use of cover lines as selling points. In my first question, multiple responses highlighted the role of cover lines as an enticing element of the product. This makes it clear that my use of secondary elements was effective, and the area of the cover which was used to entice audiences was professionally ranged past the conventional masthead and dominant cover image.