Evaluation question 3

What have you learned from your
audience feedback?
To gather information about what we have learned
about our product and ancillaries, we devised two
questionnaires with specific questions in order to
gain back the most valid audience feedback in
which we could then analyse and think about what
we have learned.

Ancillary Questionnaire results
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Male Female
Are you male or female?
Are you male or female?
From the results, you can see that both genders were equally valid. The
reason for this is that we wanted to gain fair answers as one gender
could disagree with something whilst the other could agree and so in
order to gain fair feedback we ensured we would ask both genders
equally.

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15-20 21-26 27-32 33-38 39-44
What age are you?
What age are you?
From the results, you can see that the majority of our candidates were aged between 15-
20-.
The reason for this is that our target audience was anyone due to our chosen theme
being injected into the majority of people as we devised something that would possibly
affect anyone of any age, However due to our overall certification of a 15 (due to the
depressive and saddening representations which can affect someone mentally) we
thought it would be wise to target it between our target certification and a little older.
We also included the age group 27-32 in order to get more of an elaborate piece of
feedback as we wanted someone older in order to participate considering our target
audience was anyone and so it would be fair to get a piece of feedback from someone
older.

CD Digi-pak
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Yes No
Do you think both the digipak and the magazine
advert represent our chosen genre?
Do you think both the digipak and
the magazine advert represent our
chosen genre?
From the results, I can see that every candidate says yes to our
ancillaries both representing our chosen genre. With this we can
understand that we have put our past questionnaire answers into good
use and have therefore met the demands of our candidates which shows
that we have developed our ancillaries to the point where everyone
understand our overall theme as well as the representation we were
trying to create.

What did you like about the digipak
the most?
• With this question we got different personal responses
which were all diverse.
For example, someone mentioned that they like “the
continuity of the black and white colour scheme”.
Another example was that someone said they like “the
lighting”
From all of the comments being positive and non-
negative, we have learned that we have successfully
designed something that people have thoroughly
enjoyed as well as created something that contains a
running theme which everyone was able to understand
and appreciate.

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Yes No
Do you think that the camera shots on the digipak were
convetional to our chosen genre of soft rock?
Do you think that the camera shots on
the digipak were convetional to our
chosen genre of soft rock?
As you can see from the results, nearly all of our candidates said yes in
response to our digipack shots representing our chosen genre. From this we
can learn that when did in fact meet most of the requirements in which would
help portray elements of soft rock to our target audience.
However one person said it didn’t and so there is a small amount of
speculation as to why this may be however nevertheless we met our aim and
we are happy as the majority of people enjoyed it which shows we met their
expectations.

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Yes No
Do you think that the colour scheme used suited
our chosen genre?
Do you think that the colour
scheme used suited our chosen
genre?
From the results, I can clearly see that every thought that our colour scheme
suited or chosen genre.
An example of a comment we received said “Black and white mirror soft rock
perfectly”.
Another comment we received said “It’s quite depressing which represents the
genre”
From these comments we can understand that we did in fact use the correct
colour scheme as everyone seem to think it fitted incredibly well with our genre
as well as helping give off that depressing element we placed within our
representation.

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Yes No
Do you think that the font was suitable for our
chosen genre?
Do you think that the font was
suitable for our chosen genre?
From these results, I can clearly see that everyone did feel as if our
font was suitable for our chosen genre. From this we can learn that
our pick of font was incredibly effective as well as successful in
adding an extra sense of depression through its particular style as
well as knowing people were able to understand and acknowledge
that there was a representation between the font and our products
which shows our choice was really effective

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Yes No
Was our decision to keep our font constant
throughout our digipak a good idea?
Was our decision to keep our
font constant throughout our
digipak a good idea?
From the results, I can clearly see that people did think our
decision to keep the font constant throughout the digi-
pakwas a good idea. From this we can understand that we
made the right decision to not replace our font with
anything else and to keep it the same throughout in order
to help it flow and maintain that depressive aspect in
which our target audience understood which shows we
made a great decision.

Is there anything you would change
and why?
From the received comments, I found out that most
people thought that there was nothing that needed to
be changed which is a great sign as it shows we have
successfully met the criteria in which has helped us
portray and represent our chosen genre to the point
where majority of people have enjoyed and
understand the context. Someone did however said we
should change the inside left panel which leads us to
believe there may have been something a little wrong
with it but nevertheless mostly everyone thought it
was a great ancillary in which needed no change as it
fit our chosen so well judging by peoples opinions in
which was nearly all positive.

Magazine advert
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1 2 3 4 5
On a scale of 1-5, how effective do you
think the primary image of the magazine
is?
On a scale of 1-5, how
effective do you think the
primary image of the
magazine is?
From the results, I can see that the vast majority of people thought that our magazine advert’s
primary image was effective in terms of representing our chosen genre as well as our chosen
theme of depression and sadness. However two people however rate our ancillary a 1 which was
considered extremely low which makes us believe that something may have been a little of
putting for some audiences in terms of it not being effective as it could be and so we did discuss
as to why this may be and we think it could have been to do with the overlaid picture as did
create a slight confusion to what it was at first.
Nevertheless most of the candidates did prefer it and so this has given us the confidence to say
that we have made the correct decision in designing it the way that we did.

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Yes No
Do you think the two images combines were
effective?
Do you think the two images combines
were effective?
From the results, I can see that every did in fact think that the two
images combined were effective which is a great sign as we can
understand from this that our chosen decision to use two images
overlaid onto each other would be effective in terms of helping create
more of a representation as well as provide more of a depressive feel
due to the pictures themselves.
However someone did disprove of this and this may have been with the
visual representation of the two images because at first glance it is a
little confusing but nevertheless the majority of people like it.

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Yes No
Do you think that the chosen colour scheme
used suited our chosen genre and why?
Do you think that the chosen
colour scheme used suited our
chosen genre and why?
From the results, I can clearly see that everyone did think that our chosen
colour scheme of black and white suited our chosen genre. An example of
someone’s comment said “Dark and light help mirror the genre” and
someone else said “stood out and attention was drawn to it”
From this we can learn that we have successfully used the chosen colour
scheme in order to appeal to an audience as well and provide them with a
specific theme and representation they can all follow, enjoy and
understand.

What element of our magazine advert was most
conventional to our chosen genre?
We got a variety of responses from this
question, an example we received was “The
typography and the merged image”. Another
comment stated “images, shots and direct
address”
From these comments; we can clearly
acknowledge our efforts towards this ancillary
task as we have successfully dealt a specific
theme to our target audience as well as provide
them with an enjoyable and conventional piece
of work that relates to our chosen genre

Is there anything you could
change, what would you change and
why?
There were hardly any responses to this question
which has made us to believe that there are hardly any
possible changes that need to be made which helps us
understand that we successfully constructed a
powerful and conventional piece of work which was
thoroughly interested the audience. However there
was a comment about the font which suggested we
change it from red to another colour as it didn’t match.
Well this may be the case, we did in fact purposely
choose that colour as we wanted one colour to stand
out and red has many representations such as
love, lust, blood etc. and so therefore adds more of an
element to our ancillary.

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Magazine advert CD panes
Which ancillary task do you think fits the genre
better and why?
Which ancillary task do you think
fits the genre better and why?
For our last question, we decided to ask the audience which out of the two ancillaries
fits in with our chosen genre better. From the results I can see that CD panes were
voted the most conventional and there were many reasons. For example, someone said
“it was more relevant to the video and linked well” and someone else commented “had
a variety of shots which help represent the chosen genre more”.
From these comments, we have gained vast knowledge on how well we have
succeeded in producing ancillaries that have successfully helped represent our chosen
genre and well as our depressing and saddening theme. Our CD digi-pakmay came out
on top, however judging the answers for each individual ancillary, they have both been
successful in appealing to our target audience in the correct manner that has allowed
them to understand our overall conventional theme we have tried to represent.

Evaluation question 3

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Evaluation question 3