Andrew Couch (Candy Lab) Augmenting Consumer Experiences
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- 4. CandyBAR® is a technology toolset that navigates consumers to locations and businesses using custom-branded, location-aware mobile applications. Utilizing cutting-edge beacon and GPS technology, your app immerses consumers in your brand and deepens overall engagement while promoting brand recognition. The white-label application can enhance any ongoing effort or serve as a standalone platform. Marketers, Consumers, Connected. Helping marketers connect with consumers in a virtual world. The Future of Mobile Marketing
- 5. Skin It Define how your application will look and function. To the end user, the experience is 100% brand accurate. CandyBAR® technology is embedded in your app but invisible to the user. You only need to provide feedback on design and style. We design the app for you within your complete brand guidelines. WHITE LABEL MOBILE APPLICATION Deploy It Direct users to the App Store or Google Play to download as they wouldwithany other application. We handle uploading and managing the app stores for you, or use your own app stores for your CandyBAR® apps. Already have an app? No problem. Simply inform users to update their existing app to transition over to our platform. Manage & Measure It Utilizing Cutting Edge technology, our CandyBAR® dashboard tells you everything you need to know about the success of your campaign! Get the data that matters to you using our Analytics tools within the CandyBAR® dashboards. By tracking your results in real time, you’llbe able to update andrevise your marketing strategies with an accuracy that no other mobile platformoffers.
- 7. Data-driven mobile campaigns have never been easier to leverage and measure. CONTROL EVERYTHING WITH YOUR DASHBOARD Effortlessly manage your white label CandyBAR® apps. World-class, data- driven toolset providing Analytics. Easilydeploy your content offerings. Manage your ibeaconsand delivery content. Customize your GPS locations and delivery content. Track your success and performance with tangible, relevant data.
- 10. Outdoors Augmented reality meets real-time location • Capture consumers at relevant locations • Drive foot traffic to brick and mortar locations • Deliver location-based content at outdoor events, retail centers, and points of interest.
- 11. Indoors Beacons done right • Guide customers through indoor spaces • Deliver relevant content based on real-time proximity • Enhance in store experience with beacons to deliver special offerings
- 12. Indoors Beacons done right • Guide customers through indoor spaces such as malls and museums • Deliver relevant content and promotions based on real-time proximity • Extreme accuracy through our proprietary Blended Augmented Reality engine
- 15. As an innovative start up, their augmented reality and social app building skills have been an important part of St. Louis’ 250th anniversary. Erin Budde, Director of STL250 Non Profit Organization CASE STUDY Client: Saint Louis 250 Anniversary (STL250) Purpose: Campaign celebrated the 250th anniversary of Saint Louis by creating virtual scavenger hunt showcasing all 250 real world cake locations using the CandyBAR toolset. CandyBAR’s custom app delivered historical content for each cake location. User shared their experiences on social media, and collected points for checking in at each cake sculpture location. Campaign Highlights: App created civic pride for St. Louis and delivered the city’s history in a unique and memorable way. Numbers: 92,000 accounts created with 250 active in-app locations used.
- 16. The city of Saint Louis, MO reached out to us and asked if we could help families and tourists be guided to 250 4ft tall, actual fiberglass cakes that local artists painted that were placed in historical relevant locations. This was a year long campaign, during the winter months the app usage was slow as this was a GPS use case “outside” and during the summer was the highest use with the fall being less used. The city expected about 30k of users, the campaign brought in just over 90k of active users. CASE STUDY Cont.
- 17. Co-Founder & CTO Co-Founder & CEO Co-Founder & CCO VP of Business Development Ron Peters has spent the last 2 decades advancing the state of the art in human-computer interaction and digital media, from MIT to Apple to Candy Lab. Andrew Couch is Co-Founder and CEO of Candy Lab. His years of military experience makes him a calculated risk-taker, which feeds his entrepreneurial character. After graduating from the Art Institute, Gilda has spent nearly a decade at creative agencies, and now Candy Lab. In addition to leading the design team, she is also responsible for general operations. Andrew Kirkland serves as VP of Business Development for Candy Lab. In addition to his current role, he has been instrumental in Candy Lab’s fundraising efforts and relationship management. The Team