Android Oreo - An Introduction
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Google has introduced several new features in Android Oreo like picture-in-picture mode and smarter notifications to improve the user experience, expanded its machine learning and artificial intelligence capabilities through products like Google Lens and TensorFlow, and launched Android Go to address the low-end smartphone market in developing countries.
Android Oreo - An Introduction
- 2. 1. Introduction 2. What’s New 3. Intelligent Platforms 4. Play Store 5. Android Go 6. Conclusion 7. Questions Table of contents “ There are two billion active Android devices being used currently.” Sundar Pichai
- 3. Introduction
- 4. The Last 10 Years of Google 2009 2014 20152007 2011 20132012 Artificial Intelligence has rapidly become cheaper and accessible 20162008 2010 Google Street View in 5 US cities Android Launched Chrome Browser launched Google Wave Introduced Google builds self driving car Phone Google Nexus One Google Face Unlock Google Now Android KitKat Google acquires Boston Dynamics Google Nexus 9 tablet Google acquires DeepMind IBM brain- inspired chip TensorFlow open source platform Google DeepMind wins AlphaGo Google wants to manage your smart home Google Daydream Google Assistant in all Android devices Google self driving cars total 2.7M km Amazon first drone delivery
- 5. Not every phone gets the latest update immediately Source: Apple Store official data, IDB Idownloadblog.com 2015-2017 13 September 7 October 27 November 54% 63% 70% 1 January 1 year 76% 89% 89% 74% 57% 16 iOS10 iOS9 14.2% Android Nougat
- 6. Resulting in a scenario with multiple active releases over 10% adoption rate 0 5 10 15 20 25 KitKat Lollipop 5.1 Nougart 7.0 Jelly Bean 4.2 Jelly Bean 4.1 Jelly Bean 4.3 Gingerbread ANDROID UPDATES
- 7. Google competes both on OS and apps Source: BI Intelligence 2017 Android is a growing ecosystem Google owns 5 apps in US Top 10 most adopted 2 b 87.5% 17$ b India Android monthly active users, May 2017 Share in global mobile operating system market Revenues generated by Play store in 2016 Country that most downloaded apps in 2016
- 8. • A new Android release typically involves only OS basic features (UI, notifications, battery control, etc.) • Other key updates involving the dev platforms, Play store or core apps are distributes across the year • Here we present a summary of all major announcements in the Android space in the last 4/6 months 8 Android improvements are released across the year
- 9. What’s new?
- 10. What it is? Restricting the way apps work in the background (WiFi, Location updates) What does it mean? Developers need to be aware if an app relies on services like location scanning / updates. Users will get more play time per charge and a faster device. Better battery, faster devices
- 11. What it is? Users can leave an app such as YouTube while still watching the video, leaving them free to do something else at the same time. What does it mean? Multitasking, and a more efficient user experience. Currently just for video, but this may change. Picture in picture mode (PIP)
- 12. What it is? Notifications have been updated in Android Oreo, allowing users to tweak them to their personal preferences. What does it mean? These notification changes are to give the user more control, helping them enjoy a much less disrupted experience during completion of tasks, without losing the urgent messaging capability that notifications provide. Smart(er) notifications
- 13. What it is? Users to access a specific function/page of the app by tapping and holding on the icon on the home screen and in the application tray. These shortcuts are determined by the developer and cannot be customised for the user. Pinned shortcuts are new, allowing users to quickly access a specific feature of an app without having to open it. What does it mean? Android has always given users the freedom of personalising their home screens to tailor to their everyday use. Pinned shortcuts support this and allow further customisation of the home screen. App shortcuts
- 14. • Android Oreo has put the user at its centre. And likewise, as we examine how the new version might influence our apps and our businesses, and explore the new opportunities it brings, we should strive to always enhance, rather than disrupt, the user experience. • As Android increases hyperpersonalisation and puts power further into the hands of the user, we need to think about how to add more value, from product proposition through to design. Key takeaways
- 16. Machine Learning • Understanding speech • Voice to text • Voice identification • Identifying Images • Video Analysis • Object Identification • Translation • Predictions • Spam analysis • Customer sentiment analysis from reviews • Recommendations • TensorFlow open source project to let everyone use the data
- 17. AR Core • Google’s answer to Apple’s ARKit • Android O and N • Chrome Compatiable (iOS and Android) • Motion tracking allows the phone to understand and track its position relative to the world. • Environmental understanding allows the phone to detect the size and location of flat horizontal surfaces like the ground or a coffee table. • Light estimation allows the phone to estimate the environment's current lighting conditions.
- 18. Google Lens • AI Image recognition • AR output • Pulls Google Maps information • New ways of discover • Camera as the interface
- 19. Standalone VR • Wireless Headset • No Phones, No PCs • Portable • World sense motion tracking • Partnerships with HTC and Lenovo • Daydream
- 20. Tez payments • Secure payments • Pay nearby • Pay online • Built specifically for India
- 21. Voice Assistant • Personalised search • On multiple platforms • Phones (Android and iOS) • Google Home • TV • Watches • …more • Multi person use on the Google home (up to 6 users can call mum) • Actions are deployed to everyone at the same time, no need to download • English, German, French, Japanese available • Ever present across all devices and apps
- 22. Play Store
- 23. • 2008: Android Market launched • 2009: The store added support for paid apps in the US and UK • 2010: launch of the Google eBookstore • 2011: launch of Google Music • 2012: All stores merged into Google Play 2014: Major redesign, also becoming second biggest source of company revenue • 2015-16: Continuous design changes to make it more informative and user friendly • Today: the Google Play Store is the center of the universe for Android owners who want to purchase apps or other content • Future: Domination might come to an end? PWA, Instant Apps, Digital Assistants. The evolution of the Play Store 2009 2014 2016 MainstorepageAppproductpage
- 24. • As of June this year, the total number of apps in the Play store has surpassed 3 million • Despite some suggestions the growth in the number of apps has not slowed down in recent years • Despite the App Store leading the way in terms of revenue, the Play Store is growing faster with higher overall download numbers (despite being banned in China) Google Play Store - Stats Number of apps in Google Play 2 m 3 m July 2015 July 2017 Number of apps downloads Android app downloads 88 b 2015 2016 iOS app downloads 28 b 76 b +15% Android apps In store
- 25. Latest changes and Android O Google Play Developer Console becomes Google Play Console Updated search page layout Google Play Protect Following about a year without an update, the Google Play Developer Console has received a new material design and has been renamed Google Play Console. In terms of functionality few changes were made to make it more user friendly and provide more in-depth information to developers. Info cards are now displayed when specific brand names are searched for. A new layout adds screenshots and video (if available) to the icon and app name. Google has tried to simplify branded searches and the new layout makes users more likely to install an app without viewing the app. Google Play Protect is a security package for Android devices consisting of app scanning, browser protection, and anti-theft measures. This is an always-on service, said to scan 50 billion apps per day across a billion Android devices to ensure they are safe.
- 26. • Apps are more discoverable • Finding apps easier due to the superior search engine • Cleaner design and layout • Superior information until now – better organised info on downloads, category placement, description Google Play Store vs. App Store • Google play has much more robust web interface • Ability to install apps from desktop directly to device • Same information as on mobile to avoid confusion • Download apps to multiple devices at once • Broader device compatibility • Tablets and smartphones • Developers less reliant on the Google than on Apple • Being featured in the App Store is more difficult • Harder to become an Apple partner • Innovation • First ones to allow video on app store page • Instant apps • Voice search
- 27. Android Go
- 28. Device fragmentation is a growing issue for Android • There are more than 2 billion Android devices in the world • More than double the number of iOS devices • Difficult to deliver innovation in such fragmented landscape • 3G covers 99% of developed markets but only 32% of developing markets • Long tail of less powerful devices in developing countries
- 29. Android Go and the battle for emerging markets • Android Go is a lightweight version of Oreo • for lower end devices with limited connectivity and multilingual capabilities • Play Store will highlight apps that can run on cheap devices • Core apps lighter version for Go to ensure they use less storage space, processing power and mobile data (Chrome Go, Gmail Go, Youtube Go)
- 30. • Industry vertical integration – following Pixel line collaboration • Breaking the duopoly Apple/Samsung • Tighter integration between hardware, Android OS and Google’s services • In the current market landscape, to deliver voice you need to control the hardware • In the long term, have more control on fragmentation of Android devices Google will acquire control on HTC’s smartphone team for $1.1 b
- 31. Conclusions
- 32. Easier to develop intelligent features for your native apps Google services evolve toward hyperpersonalisation Better hardware for developed countries, better software for emerging markets Key takeaways Google is strengthening its positioning in both developed and emerging markets. While the acquisition of HTC smartphone business is intended to provide a better experience for high end customers, Android Go is the first step to create a meaningful experience for users in emerging market However, Google is also competing for the users’ time and eyeballs with their services and advertising. Google’s strategy to engage and retail users is to offer the most personalised experience Google is battling with Apple to provide the best ecosystem for third parties to create and grow intelligent services
- 33. Questions?