Anltc 2016 (josh &; james)
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The document outlines a marketing and promotion workshop held in April 2016, focusing on student engagement in publicity through UCD Digital Ambassadors. It emphasizes the collaboration between students and the library to create impactful content, resulting in significant social media engagement. Key takeaways include the importance of planning, student perspective, and the potential for viral content.
Anltc 2016 (josh &; james)
- 1. josh clark @jclark923 james molloy @jpjmolloy ANLTC april 2016 marketing and promotion workshop TCD long room hub beyond feedback involving students in publicity and promotion via UCD Student Digital Ambassadors
- 2. opportunity
- 4. why? user experience collaboration student engagement the right message
- 5. projects create a video for use with library orientation 2 x students contribute to library social media 2 x students library digital resources focus group 9 x students
- 11. real time
- 12. why? get the student perspective opportunity to gain insight into strengths & weaknesses student engagement
- 15. 42 retweets 7700+ impressions 71 likes impact 110+ engagements 56 likes 7 posts 5 tweets(!)
- 16. so?
- 17. regrets...we’ve had a few more planning set deadlines & quota agree on themes/topics
- 18. ...but then again, too few to mention some things just worked a bit of luck it’s a lottery
- 19. what else can we do?
- 22. thanks
- 23. over to you
- 24. josh clark @jclark923 james molloy @jpjmolloy photo credits vincent hoban (UCD media services) all other photos by the authors beyond feedback involving students in publicity and promotion via UCD Student Digital Ambassadors
Editor's Notes
- #7: We chose Twitter and Instagram as the channels to concentrate on as we get more engagement by our audience on these channels.
- #8: Introducing the DAs on our social media channels.
- #9: Cross reference
- #10: A sample of tweets, Instagram posts by our 2 Ambassadors.
- #11: A sample of tweets, Instagram posts by our 2 Ambassadors.
- #16: Stats for just the 2 Ambassadors working with Outreach Team: 7700+ impressions if you include our own tweets about the Ambassadors’ activities. Not sure about UCD_SDA tweets impact. (Only those directly mentioning Library or Ambassadors working with us).