anyclip_brand_guide
- 2. Our brand reflects the ideas, values, and behaviors that define and differentiate us. It’s our DNA, what we stand for as a business, and the impression we make at every touch point. We have developed these graphic standards to promote brand consistency across all our materials. Strict adherence to these graphic standards will create a unified look, which helps build and maintain brand recognition and awareness in the marketplace. Brand Overview
- 5. Logo The Symbol and The Wordmark The AnyClip Logo is the touchstone of the brand and one of its most valuable assets—it acts as a universal signature across all AnyClip communications. The identity is a unique piece of artwork that must be reproduced and applied with consistency and care in every application. It must never be altered in any way, under any circumstance. Only approved digital art files should be used. Refer to the below files: logo_pms_C.ai logo_pms_U.ai logo_cmyk.ai AnyClip 05
- 6. Logo Logo Variations In certain instances, “knocked-out” or “reversed-out” versions of the logo will be required. The designs at left allow for creative flexibility in applying the logo in these situations, while ensuring they do not stray too far from the brand’s visual identity. AnyClip 06
- 7. Area of Isolation All logo applications are governed by an area of isolation, rules that define a “clear space” around the symbol and wordmark, inside of which no copy or imagery can appear. Adhered to, the area of isolation creates a halo around the logotype, reinforcing its importance in every communication. Logo AnyClip 07
- 8. Misuse The rules on the preceding pages detail the correct application of the AnyClip logo, the most important elements of our brand. Whether the logo is used in a PowerPoint presentation or a national advertising campaign, we all bear responsibility for its proper treatment. At left are some of the more obvious ways that the logo can be mistreated in visual communications; these are situations to be avoided. Logo DO NOT stretch or manipulate the mark or wordmark DO NOT use the wordmark without the mark DO NOT add custom effects or rotate the logo in any way DO NOT outline the mark or the wordmark DO NOT change the amount of space between the mark and the wordmark DO NOT change the color of the mark or the wordmark AnyClip 08
- 10. Color Our Palette The AnyClip color palette is composed of three palettes: a primary, a secondary and a tertiary. The primary palette represents the two key colors of the mark. Most communications pieces that need to carry the message of the brand — business cards, for example — rely on the primary palette. The secondary palette is designed as a complement to the primary, and is the main palette used in broader communication, like white papers, print advertising, etc., where the message is key and the brand is represented mainly by the appearance of the logotype. The tertiary palette contains the brand’s neutral tones, used for copy and chosen for legibility. Refer to the below files: anyclip-cmyk.ase anyclip-rgb.ase anyclip-MS-C.ase anyclip-PMS-U.ase SECONDARY: To be used sparingly as complements to the Primary Palette PMS UNCOATED: 2995 U PMS COATED: 2995 C CMYK: 69, 3, 3, 0 RGB: 0, 185, 231 HEX: #00B9E7 PMS UNCOATED: 375 U PMS COATED: 7488 C CMYK: 55, 0, 100, 0 RGB: 112, 213, 73 HEX: #70D549 PMS UNCOATED: 395 U PMS COATED: 388 C CMYK: 15, 0, 91, 0 RGB: 227, 231, 48 HEX: #E3E730 PMS UNCOATED: ORANGE 021 U PMS COATED: ORANGE 021 C CMYK: 0, 80, 96, 0 RGB: 249, 89, 33 HEX: #F95921 PMS UNCOATED: 268 U PMS COATED: 268 C CMYK: 82, 98, 5, 1 RGB: 87, 48, 139 HEX: #57308B PRIMARY TERTIARY: For text only PMS UNCOATED: BLACK 6 U PMS COATED: BLACK 6 C CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000 AnyClip 10
- 11. Color Patterns To infuse backgrounds, photos, and graphics with a sense of energy, we’ve provided the current palette of patterns derived from the triangular shape of the wordmark. Use these elements in backgrounds, embedded as part of your artwork, or infused in photography to lend a overall sense of consistency to your work. AnyClip 11
- 13. Typography is used to express our brand voice in print and digital communication materials. Consistent usage of type will help reinforce our brand message. Principle Typeface Scene Pro Regular has been carefully chosen as our brand typeface for its modern and professional consistency. It should be used as the primary typeface for all headlines in digital and print applications. Supporting Typeface Scene Pro Light and Scene Pro Bold have been carefully chosen as our secondary typefaces. They should be used as complimentary typefaces for text in all digital and print applications. Download Scene Pro from https://www.myfonts.com/fonts/mti/scene/ Typography Primary Typeface Scene Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Scene Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SceneProBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PRINCIPLE SUPPORTING AnyClip 13
- 15. Photography Our imagery operates along the full spectrum of our impact. Images are a key element of a brand’s broader visual language. They can be used for advertising, posters, brochures, anything where the visual interest of a photograph will help communicate the message. Of course, there are infinite styles of photography, and just as we’ve chosen a particular mark and color palette, we’ve also created guidelines for the kinds of imagery to use in communications projects. Our guidelines are simply that — tools to help you in selecting appropriate imagery for the AnyClip brand. They aren’t intended as hard lines to limit the imagination, but rather rough boundaries to work within. Download image assets from http://www.gettyimages.com 558271609 474455353 470283495 183782155 150952775 216335499031655 551985335 143759242 458912005 AnyClip 15
- 17. White Paper A white paper presents an in-depth, strategically written analysis of the market and AnyClip’s approach from a business perspective, based on research and experience. White papers can provide valuable post- conversation information as leave-behinds. Applications AnyClip 17
- 18. PowerPoint Applications PowerPoint is a crucial tool for quickly conveying content to Internal and external stakeholders. The following slides showcase key elements of the PowerPoint presentation system. Know your audience Who are the viewers of this PowerPoint document and what is their knowledge base? Set a clear objective What is the goal of this document? Should it inspire a lead? Is it for teaching? Outline the content. What content do you need to accomplish your objective? Draft a quick outline and then populate your presentation document accordingly. Manage the content Whenever possible, limit one idea or concept to a slide. Keep content to a bare minimum and avoid overloading slides with graphics. AnyClip 18
- 19. Website Applications Our website has been designed to provide relevant information to our audience in a dynamic and clear conversation by highlighting the connection between the end-user and their particular moments of interaction with the AnyClip content. AnyClip 19
- 20. Iconography Applications These seven icons help users navigate AnyClip’s capabilities with intuition, speed, and ease and help inform the icon style for the rest of the AnyClip brand. The icons are meant to be abstract representations and should be used repeatedly to reinforce AnyClip’s capabilities. Two versions of the iconography have been designed. The stroked versions of the icons are to be used at larger sizes, while the solid purple icons are a simplified version to be used in all other situations. STROKED SOLID Refer to the below files: anyclip_iconography.ai AnyClip 20
- 21. For More Information For any and all questions regarding the new brand, including brand migration and product naming issues, please contact the Marketing Communications team: Lena Brook lena@anyclip.com © 2016 AnyClip Media, Ltd 2016, All Rights Reserved. AnyClip. 10 Ahaliav St., Ramat-GanTel Aviv, Israel. AnyClip 21