Source Fire Corporate Style Guide
5 likes4,210 views
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
Source Fire Corporate Style Guide
- 2. CONTENTS SOURCEFIRE IDENTITY GUIDELINES 2012 BRAND IDENTITY 1.02 Creative Concept 1.03 Logo 1.04 Secondary Mark 1.05 Logo Application 1.06 Logo Versions 1.07 Logo Clear Space + Minimum Size 1.08 Logo Inccorrect Usage SOURCEFIRE BRAND ELEMENTS 2.02 Sourcefire 2.03 Primary Palette 2.04 Secondary Palette 2.05 Primary Typography 2.06 - 2.07 Supporting Typography 2.08 Iconography 2.09 - 2.15 Web Site 2.16 Mobile Site 2.17 Email Template 2.18 - 2.19 Powerpoint 2.20 - 2.24 Illustration Style 2.25 Collateral Stationary 2.26 Collateral Data Sheet 2.27 Collateral White Paper 2.28 Collateral Trade Show Pop-Up
- 3. 1 SOURCEFIRE BRAND IDENTITY SOURCEFIRE BRAND IDENTITY GUIDELINES 1.01
- 4. WELLNET TREE BRAND IDENTITY CREATIVE CONCEPT 1.02 Sourcefire, Inc. (NASDAQ: FIRE), a world leader in intelligent cybersecurity solutions, is transforming the way global large- to mid-size organizations and government agencies manage and minimize network security risks. With solutions from a next-generation network security platform to advanced malware protection, Sourcefire provides customers with Agile Security® that is as dynamic as the real world it protects and the attackers against which it defends. Trusted for more than 10 years, Sourcefire has been consistently recognized for its innovation and industry leadership with numerous patents, world-class research, and award-winning technology. Today, the name Sourcefire has grown synonymous with innovation, security intelligence and agile end-to-end security protection. SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 5. HEX #EB0028 RGB r235 g0 b40 CMYK c1 m100 y92 k0 PANTONE PMS 185C HEX #000000 RGB r0 g0 b0 CMYK c75 m68 y67 k90 PANTONE Black C BRAND IDENTITY LOGO 1.03 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Our logo is the most visible and defining signal of the Sourcefire brand identity. It is one of our most important assets and must be used carefully and consistently to ensure that our brand is effectively presented and promoted across all media.
- 6. BRAND IDENTITY SECONDARY MARK 1.04 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 In addition to our logo we introduce a secondary mark that we use consistently throughout all collateral. Below you will see two examples of how we have applied this mark to collateral. In one we place it to the far right of the logo with a gradient line, and in the other we use it as a watermark on a business card.
- 7. The Sourcefire logo can be applied in its positive form or reversed out on contrasting background. These two are the preferred applications of our logo. PREFERRED POSITIVE LOGO ALTERNATE REVERSED LOGO BRAND IDENTITY LOGO APPLICATION 1.05 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 8. The preferred use of the logo are both full color on white and reversed color on black. Solid black on white background is acceptable for black and white applications, and the logo may also be reversed out in white on a black background. POSITIVE ON WHITE BLACK ON WHITE REVERSED ON BLACK REVERSED ON BLACK SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 BRAND IDENTITY LOGO VERSIONS 1.06
- 9. BRAND IDENTITY LOGO CLEAR SPACE AND MINIMUM SIZE 1.07 MINIMUM SIZE: PRINT MINIMUM SIZE: SCREEN 50PX 1 INCH S CLEAR SPACE S S SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 It is important that the Sourcefire logo be visible and uncluttered in its context. A minimum of “S” area around the logo should be observed. These size requirements should be followed for all logo applications. The “S” measurement represents the height of the “S” in the Sourcefire logo. The preferred minimum print size for the logo is 1” wide. The logo should always be scaled proportionally width/height. The preferred minimum pixel size for the logo is 50px wide. The logo should always be scaled proportionally width/ height.
- 10. The Sourcefire logo has been designed to effectively promote the brand in its unaltered state and should not be modified or corrupted in any manner. Improper use of the logo compromises the integrity of our brand and makes legal protection more difficult. These examples represent some of the possible misuses–careful consideration should be given to circumstances that are not illustrated in these examples. Do not place the logo on complex imagesDo not add elements to the logo Do not add a drop shadow or filter effect Do not alter logo colors Do not place the logo on an angle Do not recreate elements of the logo Do not distort or change proportions of the logo Do not place the logo on a pattern Do not place the logo within another shape BRAND IDENTITY LOGO INCORRECT USAGE 1.08 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 11. 1.03BRAND IDENTITY ELEMENTS 9 HELLOWALLET BRAND IDENTITY GUIDELINES 2012 SOURCEFIRE BRAND ELEMENTS SOURCEFIRE BRAND ELEMENTS 2.01
- 12. SOURCEFIRE SOURCEFIRE BRAND ELEMENTS 2.02 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Sourcefire, Inc. (NASDAQ: FIRE), a world leader in intelligent cybersecurity solutions, is transforming the way global large- to mid-size organizations and government agencies manage and minimize network security risks. With solutions from a next-generation network security platform to advanced malware protection, Sourcefire provides customers with Agile Security® that is as dynamic as the real world it protects and the attackers against which it defends. Trusted for more than 10 years, Sourcefire has been consistently recognized for its innovation and industry leadership with numerous patents, world-class research, and award-winning technology. Today, the name Sourcefire has grown synonymous with innovation, security intelligence and agile end-to-end security protection.
- 13. PRIMARY PALETTE BRAND ELEMENTS COLOR PRIMARY PALETTE 2.03 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 HEX #ececec RGB r118 g118 b118 CMYK c55 m47 y46 k11 PANTONE PMS 22% 6C HEX #EB0028 RGB r235 g0 b40 CMYK c1 m100 y92 k0 PANTONE PMS 185C Sourcefire’s brand is also unified by a consistent color standard. The color palette is divided into two categories, primary and secondary. The primary palette should be dominant in visual expressions. The secondary palette provides flexibility to the system and allows a broader range of color identification. Consistent usage will enhance the visual presentation of the brand across all expressions. *Please note that upon receiving the Sourcefire brand guidelines we can adjust all colors in this document accordingly; all color shades have been pulled directly from the sourcefire logo and website* HEX #000000 RGB r0 g0 b0 CMYK c75 m68 y67 k90 PANTONE Black C 1 9770 Patuxent Woods Drive | Columbia, MD 21046 | p. 800.917.4134 | f. 410.290.0024 | www.sourcefire.com
- 14. PANTONE SECONDARY PALETTE SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 BRAND ELEMENTS COLOR SECONDARY PALETTE 2.04 HEX #F9E431 RGB r249 g228 b49 CMYK c4 m4 y90 k0 PANTONE PMS 113C HEX #1DB24B RGB r112 g136 b56 CMYK c79 m0 y100 k0 PANTONE PMS 361C HEX #E32B25 RGB r174 g84 b122 CMYK c32 m79 y32 k3 PANTONE PMS 485C HEX #2F9AA6 RGB r0 g90 b134 CMYK c96 m64 y26 k8 PMS 2945C The colors reflected in a printout of this guide should not be considered an accurate PANTONE color match. Refer to the current edition of the PANTONE Color Formula Guide for accurate color assessment. PANTONE® is a registered trademark of Pantone, Inc. PMS refers to Pantone Matching System.
- 15. ClanOT ClanOT Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ClanOT Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ClanOT Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ClanOT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 USAGE GUIDELINES • Large Titling • Page Titling BRAND ELEMENTS PRIMARY TYPOGRAPHY 2.05 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 ClanOT Light is the primary font for page titling, and large titling. These fonts, in concert with Ultimate Light Medium make up the refreshed Sourcefire brand.
- 16. The Nexa family is used for supporting typography. Used primarily for navigation in the website, its various weights can also be used for sub navigation or headers. NEXA Nexa Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Nexa Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Nexa Bold Nexa Black Nexa Book USEAGE GUIDELINES • Large Promo Subtitle BRAND ELEMENTS SUPPORTING TYPOGRAPHY 2.06 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 17. A variety of the Ultimate font faces make up the bulk of context. The combination of Ultimate Light and Medium make up the body copy, and also are used in side promos and sub navigation. ULTIMATE Ultimate Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Ultimate Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Ultimate Demi Bold Ultimate Medium Italic Ultimate Bold USEAGE GUIDELINES • Call to action type • Main body type • Navigation • Subheaders on promos BRAND ELEMENTS SUPPORTING TYPOGRAPHY 2.07 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 18. BRAND ELEMENTS ICONOGRAPHY 2.08 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 ICONOGRAPHY Icons should be simple two-dimensional graphics that are one color and easily communicate our services. Icons can appear on the homepage and in other collateral. Any new icons should follow above look and feel.
- 19. The website designs all contain a heavy top section which is balanced by a more open, lighter bottom half. The brand is reinforced by using the brand colors, red, black and grey. Top dynamic leads use the new illustration styles to provide bursts of color that attract the eye to important messaging or call to actions. Page variety can be explored by using various templates and illustration styles. This dynamic lead uses red dot indicators that show which promo is currently being viewed. BRAND ELEMENTS WEB 2.09 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 20. The drop down navigation should be styled with subnavigation links on the right, and image promo on the left. The drop down box should have some transparency and subtle background drop shadow. BRAND ELEMENTS WEB 2.10 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 21. BRAND ELEMENTS WEB 2.11 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 22. BRAND ELEMENTS WEB 2.12 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 23. BRAND ELEMENTS WEB 2.13 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Clicking the agile security button expands the page to reveal video and type promos. If the user clicks the agile security button in the top right of the home page it sends the user down the page and this section automatically expands.
- 24. BRAND ELEMENTS WEB 2.14 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Landing pages use a different type of dynamic lead at the top of the page. This style uses three thin line timers that fill with red as time passes. When the line is completely red the next promo will appear and the next timer will begin.
- 25. BRAND ELEMENTS WEB 2.15 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Generic pages use a static dynamic lead at the top of pages. Below the dynamic lead this template uses a basic three column grid.
- 26. SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 BRAND ELEMENTS MOBILE SITE 2.16 The website features a responsive design, so it is optimized for mobile devices. The design is slightly different than desktop on mobile devices but features many of the same styles, dynamic leads, and promos.
- 27. BRAND ELEMENTS EMAIL TEMPLATE 2.17 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Email templates also use custom illustrations in top headers. These use the lighter versions of illustration, and like the website use a balance of Sourcefire red, black, and grey. Ultimate Medium 14pt Ultimate Light 15pt Ultimate Light 12pt Ultimate Light 12pt Ultimate Light 14pt Ultimate Medium 16pt Clan OT Medium 18pt Clan OT Medium 24pt
- 28. BRAND ELEMENTS POWERPOINT 2.18 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Powerpoint templates use the lighter version of this particular illustration. Other light versions of illustrations could be substituted as long as the illustration feels balanced in the composition. Clan OT Light 60pt Nexa Black 18pt
- 29. BRAND ELEMENTS POWERPOINT 2.19 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 The interior Powerpoint template is light like the cover template. This keeps the design consistent and reduces the ink used in printing. Clan OT Light 38pt Ultimate Regular 22pt Ultimate Light 18pt
- 30. BRAND ELEMENTS ILLUSTRATION STYLE 2.20 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 Illustrations all have light and dark versions. These illustrations use a consistent color palette and contain the same level of complexity that reflects the theme of the illustration. The complexity is based on an illustration’s shape, interior design, outer line work, and icon work in the background. Clan OT Light 51pt Nexa Black 24pt
- 31. BRAND ELEMENTS ILLUSTRATION STYLE 2.21 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 32. BRAND ELEMENTS ILLUSTRATION STYLE 2.22 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 33. BRAND ELEMENTS ILLUSTRATION STYLE 2.23 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012
- 34. BRAND ELEMENTS ILLUSTRATION STYLE 2.24 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 The illustrations without words should be used for the website dynamic leads since the text shown on the website overlays the image that is uploaded.
- 35. BRAND ELEMENTS STATIONARY 2.25 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 1 9770 Patuxent Woods Drive | Columbia, MD 21046 | p. 800.917.4134 | f. 410.290.0024 | www.sourcefire.com 9770 Patuxent Woods Drive Columbia, MD 21046 www.sourcefire.com Stationary is kept open and light. Secondary mark is used in all pieces of collateral. Ultimate Light 7pt Ultimate Light 7pt Ultimate Regular 8pt Ultimate Light 7pt Ultimate Light 7pt Ultimate Medium 7pt John Doe Vice President 9770 Patuxent Woods Drive Columbia, MD 21046 w. 1 (800) 917-4134 c. 1 (301) 915-9300 jdoe@sourcefire.com Ultimate Light 10pt
- 36. BRAND ELEMENTS DATA SHEET 2.26 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 1 Change is constant. We all know information technology deployments are com- plex and chaotic. In the real world, the IT environment changes unpredictably, and staff is pressured for time, experience and resources. Threats are, in most cases, unpredictable and un- knowable. In the real world, you cannot effectively address security with static defenses. Sourcefire takes a new approach to security—one that quickly and effectively protects your environ- ment against rapidly changing attacks. Designed to deliver Agile Security™, Sourcefire’s solutions, from industry-leading next- generation network security appliances to advanced malware protection, are as dynamic as the real world they protect and the attackers against which they defend. 1AGILE SECURITY TITLIGN HERE LOREM 1 A continuous process, supported by advanced technologies, that enables you to: • SEE everything in your environment • LEARN by applying security intelligence to data • ADAPT defenses automatically ACT in real-time Agile Security SUB TITLING TO GO HERE LOREM IPSM Solutions At A Glance To better protect your unique environment, Sourcefire’s portfolio of intelligent cybersecurity solutions includes: Next-Generation Intrusion Prevention System (NGIPS) Sourcefire NGIPS sets a new standard in advanced threat protection, integrating real-time contextual awareness, intelligent security automation, and unprecedented performance with industry-leading threat prevention effectiveness. Optional application control and URL filtering provide greater threat mitigation over applications, users and suspicious sites. Next-Generation Firewall (NGFW) Sourcefire provides the only NGFW to combine control and effective threat protection. NGFW in- cludes the world’s most powerful NGIPS, integrated application control and firewall functionality in a universal, high-performance security appliance that, unlike other offerings, requires no compromises. 2 Advanced Malware Protection Our enterprise-class advanced jmalware analysis and protection solutions are among the first to use ‘big data’ to provide the visibility and control you need to discover, understand and stop threats missed by other security layers. A version to protect against mobile malware is also available. Security Innovation At Work For You Sourcefire’s portfolio of cybersecurity solutions incorporate innovative and patented technologies designed to fuel your advantage against attackers. 2AGILE SECURITY TITLIGN HERE LOREM FirePOWER™ Network Security Appliances – our purpose-built network security appliances feature unique hardware acceleration technology that de- livers industry-best threat protection with unmatched performance, scalability and energy efficiency FireSIGHT® Defense Center – the central management console for all Sourcefire security solutions featuring patented real-time awareness tech- nology for next-generation solutions that provides full stack visibility, event correlation and security automation to respond to changing conditions and new attacks FireAMP™ Advanced Malware Protection – an intelligent malware pro- tection solution that leverages cloud computing and large-scale data mining to deliver a uniquely effective approach to detection, analysis and remedia- tion of advanced malware outbreaks FireCLOUD™ Security Intelligence Services – collective intelligence deliv- ered from our cloud-based, big data analytics system designed to discover, analyze and store information on network threats, advanced malware, file reputation and other security data Key Capabilities Providing continuous protection in a world of continuous change, Sourcefire solutions stand apart with the following key capabilities: Advanced Threat Protection – FirePOWER next-generation network security appliances deliver the best threat prevention that money can buy—period. Our industry-leading security protection and effectiveness is validated by independent third-party testing and thousands of satisfied customers around the world. FireAMP provides additional protection, stopping malware at the point of entry. Data sheet templates also use custom illustrations in top headers. These use the lighter versions of illustration, and like the website use a balance of Sourcefire red, black, and grey. Ultimate Light 10pt Ultimate Light 8pt Ultimate Demi 8pt Ultimate Light 22pt Ultimate Light 12pt Ultimate Demi 12pt Ultimate Demi 10pt Ultimate Light 11pt
- 37. BRAND ELEMENTS WHITE PAPER 2.27 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 White paper templates use the secondary mark on the title page. Throughout they also use a balance of Sourcefire red, black, and grey. 1 SNORT® THREAT PREVENTION COMPONENTS 2 1TITLIGN HERE LOREM INTRODUCTION Snort’s threat detection and prevention components work to- gether to reassemble traffic, prevent evasions, detect threats, and output information about these threats without creating false positives or missing legitimate threats. The threat prevention process in Snort consists of multiple components which work together to reassemble traffic as a target host would see it, identify traffic areas that may contain threats, and match Snort rules against these traffic areas to recognize attacks. Together, these components efficiently detect threats and reduce or eliminate false alarms. The threat prevention components of Snort include a packet classifier, which decides which packets are inspect- ed; an IP defragmenter and aTCP reassembler, which ensure Snort inspects IP fragments andTCP segments in the proper order; a portscan processor, which watches for portscans, and a detection engine, which performs protocol normaliza- tion, rule matching, and many other detection functions. Snort’s detection components reside at the core of the threat prevention capabilities of Sourcefire Intrusion Sensors.They ensure that threats are detected, false positives and nega- tives are avoided, and detection performance is high. BENEFITS The threat prevention components of Snort: • Select traffic to be inspected, ensuring that only traffic that could be vulnerable is inspected. Looking at only relevant traffic helps Snort’s performance and limits the potential for false positives. • Normalize traffic to ensure that it is in a consistent format and in the proper order prior to inspection. By putting traffic in a consistent format and in the order that the target sees it, Snort avoids the potential for evasion. • Match traffic against one of the industry’s largest rulesets using a number of different detection methods. By using multiple detection methods and using a large ruleset, Snort ensures that a wide variety of threats is detected and false negatives are avoided.and security automation to respond to changing THREAT PREVENTION COMPONENTS PACKET CLASSIFIER Snort begins processing the traffic it sees by classifying it at a high level.The classifier decides whether a packet is: • Token Ring/Ethernet/etc. • VLAN/NotVLAN • IP/Not IP • TCP/UDP/ICMP IP DEFRAGMENTER Once packet classification is complete, Snort defragments IP packets. IP fragmentation is the splitting of an IP datagram into two or more smaller IP datagrams.Typically IP datagrams are fragmented when the maximum size of a frame (MTU) is exceeded, although they can be fragmented for other reasons. IP fragments can arrive in any order at the destina- tion system, and can reach the destination using different paths.The destination system buffers IP fragments until all the fragments of a datagram are received, following which it processes the datagram. Effective IPS implementations must handle: • IP fragments arriving out of order • IP datagrams that never complete • Incorrect IP options With certain IPS implementations, attackers can take advantage of IP fragmentation by exploiting the fact that different operating systems and IP implemen- tations reassemble IP fragments differently under unusual circumstances.These circumstances can include: • Overlapping IP fragments • Retransmitted fragments Snort has a module called frag3 that serves as its IP de- fragmenter. In order to detect attacks effectively, frag3 must reassemble IP datagrams in the same way that the destina- tion system for the attack would.Target- based analysis is a relatively new concept in network- based intrusion preven- tion.The idea of a target-based system is to model the actual targets on the network instead of merely modeling the protocols and looking for attacks within them. In an environment where the attacker can determine what Clan OT Light 28pt Ultimate Demi 12pt Ultimate Light 10pt Ultimate Demi 10pt Ultimate Light 10pt
- 38. BRAND ELEMENTS EVENT POP UP 2.28 SOURCEFIRE BRAND IDENTITY GUIDELINES 2012 20% dead space Event pop up templates can use both versions of a particular illustration. All illustrations can be used as long as the illustration feels balanced in the composition. Clan OT Thin 190pt Nexa Black 90pt Ultimate Light 178pt
- 39. SOURCEFIRE.COM DECEMBER 2012 9770 Patuxent Woods Drive Columbia, MD 21046, United States