SFC Brand Guidelines
- 2. Welcome to SFC Plus. When implementing our brand in any medium of communication, it is necessary to observe these guidelines to ensure coherency and consistency across all touch points. 2 SFC BRAND GUIDELINES VERSION 1.0 October 2014 Introduction
- 3. 3 SFC BRAND GUIDELINES VERSION 1.0 October 2014 01 BRAND PlaTFORM 1.1 Brand Platform 05 05 Background 5.1 Background Elements 24 02 Brandmark 2.1 Master Logo 07 2.2 Full Color 08 2.3 Spot Color 09 2.4 Web Color 10 2.5 Two Color 11 2.6 Single Color 12 2.7 Greyscale 13 2.8 Black & White 14 2.9 Colored Backgrounds 15 2.10 Clear Space 16 2.11 Misuses 17 03 TYPOGRAPHY 3.1 English 19 3.2 Arabic 20 04 Color 4.1 Primary Color Palette 22 Table of contents i Introduction 02 ii Table of Contents 03 06 APPLICATIONS 6.1 Stationaries 26 6.2 Powerpoint Template 27 6.3 Email Signature 28 6.4 Packaging 29 6.5 External Signage 30 6.6 Traymat 31 6.7 Poster 32 6.8 Menu 33 6.9 Menu Board 34 6.10 Vehicle Branding 35
- 4. SFC BRAND GUIDELINES VERSION 1.0 October 2014 01 BRAND PLATFORM
- 5. In a market populated with brands that all look the same, SFC Plus believes in breaking away from the ordinary. While the rest follow the norm, we pull out from the crowd to set our own standards. Through every element that makes up the SFC Plus brand, from our products to our services to our communication to our design, we offer something that’s different. Daringly Different. 5 SFC BRAND GUIDELINES VERSION 1.0 October 2014 BRAND PLATFORM
- 6. SFC BRAND GUIDELINES VERSION 1.0 October 2014 02 BRANDMARK
- 7. 7 SFC BRAND GUIDELINES VERSION 1.0 October 2014 This is the SFC Plus brandmark. The brandmark is a fundamental representation of the brand’s identity and it must never be altered in any way. This master logo is the primary and preferred format of the brandmark and must be used wherever possible. Master Logo English Brandmark Arabic Brandmark
- 8. 8 SFC BRAND GUIDELINES VERSION 1.0 October 2014 This is the 4-color CMYK alternative for the SFC Plus brandmark. These color formats must be used in the event when the Pantone colors are not accesible for use. Full color English Brandmark Arabic Brandmark M - 20 Y - 90 M - 100 Y - 100 K - 100
- 9. 9 SFC BRAND GUIDELINES VERSION 1.0 October 2014 The SFC Plus brandmark uses Pantone 123C, Pantone 485C and Pantone Black. spot color English Brandmark Arabic Brandmark Pantone 123C Pantone 485C Black
- 10. 10 SFC BRAND GUIDELINES VERSION 1.0 October 2014 When using the SFC Plus brandmark for online/on-screen media applications, these color formats must be used. We have provided values for RGB as well as HTML color formats. Please adhere to these values and formats to keep the brand’s identity consistent with applications in other media. web color English Brandmark Arabic Brandmark R - 253 G - 200 B - 47 HTML D52B1E HTML D52B1E HTML 231F20 R - 213 G - 43 B - 30 R - 35 G - 31 B - 32
- 11. 11 SFC BRAND GUIDELINES VERSION 1.0 October 2014 In exceptional circumstances where printing techniques, media or budget restrict the usage of the full-color SFC Plus brandmark, this two-color version can be used. Here, we retain the SFC Plus Red and Black. The colors for the brandmark must be used only as shown here and they cannot be replaced or redesignated ever. This brandmark version must be used sparingly and only where absolutely necessary. two ColoR English Brandmark Arabic Brandmark Pantone 485C Black
- 12. 12 SFC BRAND GUIDELINES VERSION 1.0 October 2014 This layout shows variations of the SFC Plus brandmark with only one color. Here, we retain only the SFC Plus Red. This single-color version must used only as shown here and cannot be alternated for any other color. This version of the brandmark must be used only in special circumstances where restrictions in media do not allow the full or two color variations. SINGLE ColoR English Brandmark Pantone 485C English Brandmark Arabic Brandmark
- 13. 13 SFC BRAND GUIDELINES VERSION 1.0 October 2014 This layout shows variations of the brandmark in greyscale when other options are not possible. This version of the brandmark must be used sparingly and only in special circumstances where no other variation is possible. GREYSCALE English Brandmark Arabic Brandmark
- 14. 14 SFC BRAND GUIDELINES VERSION 1.0 October 2014 This layout shows variations of the SFC Plus brandmark in only black and white colors. This version of the brandmark must be used sparingly and only in special circumstances where no other variation is possible. Black & White English Brandmark Arabic Brandmark
- 15. 15 SFC BRAND GUIDELINES VERSION 1.0 October 2014 colored backgrounds The SFC Plus brandmark provides versatility to be placed on several backgrounds. However, white, red, yellow, black and grey are the preferred background colors for use. The SFC brandmark should never be placed on a disturbing background. Care should be taken to make sure that it does not interfere with the image. Always place the logo in a clear area of the image devoid of any subject matter.
- 16. 16 SFC BRAND GUIDELINES VERSION 1.0 October 2014 2X xx x x 2X xx x x The brandmark is surrounded by an area of mandatory clearspace. For SFC Plus, the designated clearspace is determined by the half the height of the brandmark. This space should be kept clear of all other graphic elements and typography to maintain clarity and prominence for the mark on all applications. Shown here is a diagram of how the clearspace has been created. This area is a minimum and should be increased wherever possible. The clearspace has been built into the master artworks and should be adhered to at all times. Using smaller sizes for each will compromise the readability of the brandmark. The brandmark should be prominently visible on all applications. To make sure it is clear, legible and identifiable the size of thr brandmakrk must be kept at a minimum of 30 mm. minimum size 30 mm 30 mm 30 mm CLEAR SPACE
- 17. 17 SFC BRAND GUIDELINES VERSION 1.0 October 2014 For consistent and accurate reproduction always ensure that the brandmark guidelines are adhered to. The master artwork files must be used in their original format at all times. Below are a few examples of what not to do. MISUSES Do not skew or distort the brandmark. Do not try to redraw or recreate the brand- mark, only use the master artwork files Do not place the brandmark on imagery of insufficient contrast or cluttered areas. Do not crop the brandmark. Do not alter the colour of any of the brandmark. Do not scale the brandmark disproportionately.
- 18. SFC BRAND GUIDELINES VERSION 1.0 October 2014 03 TYPOGRAPHY
- 19. 19 SFC BRAND GUIDELINES VERSION 1.0 October 2014 The pots and pans at SFC Plus are always brimming with innovation. As a brand that stands out for radical ideas these English typefaces are chosen to best represent its identity. Primary Font SFC Plus uses Supernova Regular as its primary English font. The scriptual, bold strokes and towering caps are oriented towards a typographic approach that is not only flexible but also distinct. The usage ambit of this font must be limited to headlines or body copy not less than 30-point size. Secondary Font PF DinText Arabic is the secondary English font for SFC Plus. It must used for communication below 30-point size. ENGLISH The quick brown Fox abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£’<+>”© Primary Font_ Supernova Regular Secondary Font_ PF DinText Arabic
- 20. 20 SFC BRAND GUIDELINES VERSION 1.0 October 2014 Similarly, these Arabic typefaces are chosen to represent the same characteristics of flexibility and boldness. They also work in harmony with the English typefaces chosen. Primary Font SFC Plus uses Nagham as its primary Arabic font. The independent lettering in tandem with smooth, confident strokes speak aptly for the SFC Plus brand identity. The usage ambit of this font must be limited to headlines or body copy not less than 30-point size. Secondary Font PF DinText Arabic is the secondary Arabic font for SFC Plus. It must used for communication below 30-point size. Arabic يوهنملكقفغعظطضصشسزرذدخحجثتبا )(*&^%$£@!~-=}{;/,.1234567890 يوهنملكقفغعظطضصشسزرذدخحجثتبا )(*&^%$£@!~-=}{;/,.1234567890 يوهنملكقفغعظطضصشسزرذدخحجثتبا )(*&^%$£@!~-=}{;/,.1234567890 Primary Font_ Nagham Secondary Font_ PF DinText Arabic
- 21. SFC BRAND GUIDELINES VERSION 1.0 October 2014 04 COLOR
- 22. 22 SFC BRAND GUIDELINES VERSION 1.0 October 2014 SFC Plus is daringly different. And that identity must be showcased in all expressions of the brand. Color is an integral part of the brand’s identity. The Sunlight Yellow and Scarlet Red manifest vibrancy and energy. Laid together on Black, they make the brand stand out amongst the market competition. Our three principal colors are found in the SFC Plus Master Logo and are displayed on the right. We have defined the SFC Plus colors in various colour formats with values beside each colour swatch. PRIMARY COLOR PALETTE Pantone123C Pantone485C Black Spot Color Pantone 123C Process Color M - 20 Y - 90 RGB Color R: 253 G: 200 B: 47 HTML D52B1E Spot Color Pantone 485C Process Color M - 100 Y - 100 RGB Color R: 213 G: 43 B: 30 HTML D52B1E Spot Color Black Process Color K - 100 RGB Color R: 35 G: 31 B: 32 HTML 231F20
- 23. SFC BRAND GUIDELINES VERSION 1.0 October 2014 05 BACKGROUND
- 24. 24 SFC BRAND GUIDELINES VERSION 1.0 October 2014 When using the SFC Plus brandmark please use the any of the background elements provided here. These background elements can be chosen as per the creative expression or media availability in that specific circumstance. Make sure to only use the full-color Master Logo on the Texture or Pattern background elements. When using other Logo alternatives ensure that the bacground color is not more prominent than the SFC Plus brandmark. BACKGROUND ELEMENTS TEXTURE Wood Pantone 123C Slate Pantone 485C Food Illustrations Black White COLOR PATTERN
- 25. SFC BRAND GUIDELINES VERSION 1.0 October 2014 06 APPLICATIONS
- 26. 26 SFC BRAND GUIDELINES VERSION 1.0 October 2014 STATIONARIES P.O.Box 01234, Dubai, UAE T 009714 123 4567 F 009714 123 4567 www.sfcgroup.com June 30, 2014 Trenz Puca 4321 First Street Anytown, State ZIP Dear Trenz, Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti. Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras. Faucibus at. Arcu habitasse elementum est, ipsum purus pede porttitor class. Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales, feugiat ullamcorper id tempor id vitae. Mauris pretium aliquet, lectus tincidunt. Porttitor mollis imperdiet libero senectus pulvinar. Etiam molestie mauris ligula laoreet, vehicula eleifend. Repellat orci erat et, sem cum, ultricies sollicitudin amet eleifend dolor. Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id. Malesuada eleifend, tortor molestie, a a vel et. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula. Sincerely yours, Urna Semper BUSINESS CARDS ENVELOPE LETTERHEAD P.O.Box 01234, Dubai, UAE T 009714 123 4567 F 009714 123 4567 E mail@sfcgroup.com www.sfcgroup.com P.O.Box 01234, Dubai, UAE T 009714 123 4567 F 009714 123 4567 www.sfcgroup.com M 009715 0123 4567 E omar@sfcgroup.com Managing Director Ahmed BADGE
- 27. 27 SFC BRAND GUIDELINES VERSION 1.0 October 2014 POWERPOINT TEMPLATE HOT PEPPO NEW Presenting the SFC Plus Classic Beef Burger, stacked with juicy beef patties, the choicest vegetables, flavour-dripping sauces and soft, fresh buns. Pure indulgence in every bite. Presenting the SFC Plus Classic Beef Burger, stacked with juicy beef patties, the choicest vegetables, flavour-dripping sauces and soft, fresh buns. Pure indulgence in every bite. Pans amsu hams ium impe nonseque pa deriorio tem HOT PEPPO
- 28. 28 SFC BRAND GUIDELINES VERSION 1.0 October 2014 Email signature
- 29. 29 SFC BRAND GUIDELINES VERSION 1.0 October 2014 Packaging
- 30. 30 SFC BRAND GUIDELINES VERSION 1.0 October 2014 EXTERNAL SIGNAGE
- 31. 31 SFC BRAND GUIDELINES VERSION 1.0 October 2014 TRAYMAT
- 32. 32 SFC BRAND GUIDELINES VERSION 1.0 October 2014 POSTER Presenting the SFC Plus Classic Beef Burger, stacked with juicy beef patties, the choicest vegetables, flavour-dripping sauces and soft, fresh buns. Pure indulgence in every bite. There’s More than Meats the Eye HOTPEPPO NEW
- 33. 33 SFC BRAND GUIDELINES VERSION 1.0 October 2014 MENU Chicken Burger Salad Pizza
- 34. 34 SFC BRAND GUIDELINES VERSION 1.0 October 2014 MENU BOARD
- 35. 35 SFC BRAND GUIDELINES VERSION 1.0 October 2014 VEHICLE BRANDING
- 36. punchdesign.ae