This document discusses transmitter designs that can reduce the cost of ownership. It defines cost of ownership as including all direct and indirect costs over an asset's lifetime, including power consumption, maintenance, floor space, and more. Power consumption, particularly by the final power amplifier, is identified as the biggest factor affecting cost of ownership. The document compares different amplifier technologies and modulation techniques, finding that Doherty modulation can provide significant efficiency improvements over traditional Class A/B designs, reducing total cost of ownership.