1) The author disagrees with Dr. Friedman's recommendation to sacrifice 30% of potential benefits from advanced process control (APC) in order to reduce maintenance costs.
2) Well-designed APC can generate $1-2 per barrel of crude refined, so sacrificing 30% of benefits to minimize APC maintenance could result in losing $60,000-$120,000 per day for a typical refinery.
3) The author argues that better financial quantification of the benefits and costs of APC is needed to properly assess tradeoffs between performance and maintenance.