App gallery 2013
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The document describes several objectives and solutions for increasing brand awareness or product engagement through personalized experiences on LinkedIn that leverage member and connection profile data. Most involve contests, quizzes, games or content that can be shared or recommended to a user's connections.
App gallery 2013
- 1. Increase brand awareness via fun, personalised quiz game NL Objectives Increase brand awareness Solution Personalized quiz game Answer questions about connections Recommend to connections Data Leveraged Member profile Connection profiles http://raadderelatie.pwc.com
- 2. Increase awareness and usage through viral engine IN Objectives Reach a new audience Increase product awareness Solution Play with features Recommend to connections Win prizes Data Leveraged Member profile Connection profiles Messaging & network updates http://experienceie9.com
- 3. Demonstrate thought leadership and engage consumers IN Objectives Demonstrate thought leadership Generate awareness Solution Share an idea Spread the word via social Get rewarded by sponsor Data Leveraged Member profile Connection profiles Network updates & sharing http://stepout2goproplanet.com
- 4. Connect target segment to local client contacts in their network US Objectives Generate awareness among Event Planners Engage through a larger issue Solution Find nearest DoubleTree hotels Connect with local DoubleTree reps Data Leveraged Member profile Connection profiles Network updates & sharing http://doubletree.w1.friend2friend.com
- 5. Increase awareness via personalized, engaging contest NL Objectives Increase brand awareness Increase product awareness Solution Compete with connections Strong profile = high score Win Volkswagen Passat Data Leveraged Member profile Connection profiles http://youtube.com/watch?v=m7TFcMWI-98
- 6. Increase product awareness via competition involving products DE Objectives Increase brand awareness Solution Match profile with Lifebooks Team up with a connection Challenge other teams Win Lifebooks Data Leveraged Member profile Connection profiles http://profile-pitch.com
- 7. Increase brand awareness via profile-based passenger selection NL Objectives Increase brand awareness Drive loyalty Solution View passengers’ profiles See where they’re sitting Choose seat accordingly Recommend to connections Data Leveraged Member profile Connection profiles http://bit.ly/LgzKLG
- 8. Increase brand awareness through attention-grabbing infographic NL Objectives Increase brand awareness Solution Calculate $ value of network Share via social and email Enter contact details Data Leveraged Member profile Connection profiles http://mijnbeurswaarde.nl
- 9. Reach small businesses through fun, educational game UK Objectives Increase brand awareness Reach a new audience Solution Game with risk questions Answer correctly to progress Share via social and email Data Leveraged Member profile http://axagames.co.uk
- 10. Increase product awareness via an engaging, viral contest NL Objectives Increase product awareness Launch a new product Solution Invite 5 connections Win test drive to gourmet restaurant and lunch Recommend to connections Data Leveraged Member profile Messaging & network updates http://b-klassebusinessdrive.nl
- 11. Drive product awareness via promotional contest US Objectives Increase product awareness Solution Vote for favourite admin pro Help admin pro win Gift Card Recommend to connections Data Leveraged Member profile Connection profiles
- 12. Increase brand awareness through personalised, animated infographic UK Objectives Increase brand awareness Solution Capture attention Appeal to competitive marketing professionals Drive profile improvements Data Leveraged Member profile Connection profiles http://enginepowerindex.com
- 13. Demonstrate thought leadership through insightful infographics IN Objectives Demonstrate thought leadership Generate awareness Solution Visualize member data Captivate with infographics Uncover meaningful insights Data Leveraged Member profile Connection profiles Company data Groups data http://proinsights.me
- 14. Increase product awareness through personalized, engaging ads UK Objectives Product awareness Customer acquisition Solution Sign In with LinkedIn Personalised video ad Share with connections Data Leveraged Member profile Sharing & network updates http://positiveimagedm.com/salesforce
- 15. Increase website engagement by personalising content US Objectives Drive engagement Consumer acquisition Solution Personalize Fortune 500 List Show member’s LinkedIn connections at each company Data Leveraged Member profile Connection profiles Company data http://fortune500-app.com
- 16. Increase card sign-ups through viral recommendations IN Objectives Gain market share Generate awareness Solution Recommend card to connections Gain benefits from successful referrals & direct applications Data Leveraged Member profile Connection profiles Messaging & network updates http://americanexpressindia.co.in/linkedin
- 17. Demonstrate thought leadership by enabling contextual discussions US Objectives Brand awareness Thought leadership Drive engagement Solution Display LinkedIn Group elements on website Enable engagement in discussions on external site Data Leveraged Groups data (discussions, topics, comments, likes) http://tradeconnections.corporate.hsbc.com
- 18. Drive meaningful engagement on external site using LinkedIn Groups US Objectives Increase brand awareness Drive engagement Solution Display LinkedIn group content on external site Enable interaction with group content on external site Facilitate meaningful engagement Data Leveraged Groups data (topics, posts, comments, likes) http://digitalwpc.com/Pages
- 19. Help event attendees connect more effectively via web or mobile US Objectives Promote event Increase attendance & engagement Solution View attendee profiles Recommend to connections Connect more effectively pre and post event Data Leveraged Member profile Connection profiles People search http://match.presdo.com
- 20. Help members to manage contact info via mobile app App Store, Play Store Objectives Manage contact info more effectively Solution Capture business card Save to contacts Connect via LinkedIn Data Leveraged Member profile Connection profiles
- 21. Help users to grow network via location-based mobile app App Store, Play Store Objectives Grow professional network Solution View nearby connections Meet connections over lunch Integrate Google Maps data Data Leveraged Member profile Connection profiles
- 22. Help users to grow network via location-based mobile app App Store Objectives Grow professional network Solution View nearby connections matching target profiles Meet connections Data Leveraged Member profile Connection profiles