App Store Optimisation
0 likes267 views
This document discusses app store optimization (ASO) strategies. It notes that the ultimate goal of apps is to achieve high download numbers for revenue and brand recognition. ASO involves optimizing an app's visibility in app stores through high search rankings and placement in top charts. The document explains that search is a major download channel and discusses factors like app name, rating, reviews and keywords that influence search rankings. It provides tips for improving ratings and reviews and monitoring them. Finally, it acknowledges tools like MobileDevHQ and AppAnnie that can help with ASO.
App Store Optimisation
- 1. App Store Optimisation Reverse engineering the App Store search algorithms Mouhcine El Amine
- 2. The ultimate goal The ultimate goal of every app is to reach the highest number of app downloads. -> More revenues, a bigger user base and more brand recognition.
- 3. What is ASO ? App Store Optimisation (ASO) is the process of improving the visibility of a mobile app (such as iPhone, iPad, Android or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App Store optimisation is closely related to search engine optimisation. Specifically, app store optimisation includes the process of ranking highly in an app store’s search results and top charts rankings. — Wikipedia
- 4. Why search matters? Download channels: • App Store search • Being featured in the App Store • High ranking • Direct links
- 5. App Store search algorithms Number of downloads App name KeywordsApp rating
- 6. App name
- 7. App name
- 8. App name
- 9. App name
- 10. App name
- 11. App name
- 12. App name
- 13. App name
- 14. Why?!
- 15. App name • In August 2013, the app name became the most important factor in search ranking
- 16. App rating
- 17. App reviews • Bad reviews arrive first • Unsatisfied users almost always post reviews • Satisfied users almost never post reviews
- 18. Improving App rating & reviews • Make a quality app • Insist on asking colleagues, friends and family to rate the app and write a review after each release • Add a new version even without updates • Monitor reviews and flag the inappropriate ones to get them removed
- 19. Should we ask for reviews?!
- 20. “So not only is Threes an amazing iPhone game, they prompt for App Store reviews in a classy way too. Let’s reward this.” John Gruber
- 22. App reviews
- 23. App reviews
- 26. Questions