Applying the 5 core concepts
- 1. Applying the 5 Core Concepts P. Denton September, 2009
- 2. Core Concept #1 All media messages are “constructed.” Question- Who created this message?
- 3. Core Concept #2 Media messages are constructed using a creative language with its own rules. Question- What techniques are used to attract my attention?
- 4. Core Concept #3 Different people experience the same media message differently. Question- How might different people understand this message differently from me?
- 5. Core Concept #4 Media have embedded values and points of view. Question- What does this message think is important (other than selling the product)?
- 6. Core Concept #5 Media messages are constructed to gain profit and/or power. Question- Why was this message sent?
- 7. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?
- 8. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?
- 9. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?
- 10. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?
- 11. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?
- 12. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?