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Hello
Applying UX Principles in
my every day
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Awareness Education Culture
WHAT IT COMES DOWN TO
Claire Thornewill
Senior Web Performance Consultant
Why being a jill of all trades helps me and
how it allows me to apply UX principles in
my every day.
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
BUT WHY?
CHALLENGE 1
CHALLENGE 2
People don’t understand UX?
Justifying the real value of UX
CHALLENGE 3
Good UX is the responsibility
of the UX designer only
SOMEONE ON A
“UX is the result of the entire team.”
Applying UX Principles As A Product Owner
WHAT IT COMES DOWN TO
Awareness
WHAT IT COMES DOWN TO
Awareness Education
WHAT IT COMES DOWN TO
Awareness Education Culture
WHAT IT COMES DOWN TO
Awareness Education Culture
WHAT YOU CAN CONTROL NOW WHAT TAKES TIME
WHAT IT COMES DOWN TO
Applying UX Principles As A Product Owner
ALIGN WITH YOUR TEAM
Identify the
status quo
Identify the knowledge gaps
to know where to start
Know your team's
needs
Different roles have different
priorities - make it your
business to know them
Define team principles
This will help keep the team
on track and aiming for the
same goal
Always be transparent
Information and context
helps people build better
products
Applying UX Principles As A Product Owner
NEVER STOP LEARNING
Teach yourself new
skills
The more you know the
better you will be at your job
Be a mentor
Guide your team to develop
their UX knowledge and skills
and give feedback
Share your learnings
with the team
Enable your team to learn
what you have
Tools can be learned
But experience must be lived
Applying UX Principles As A Product Owner
KNOW THE PRIORITIES
Know your business’
priorities
Understanding this will give
you a starting point
Always ask ‘why’
Until everyone else does too
Identify who you are
talking to
Know your your audience
and what it takes to convince
them
Define a plan to make
the change
Plan a solution with with your
desired outcomes, then get
started
Applying UX Principles As A Product Owner
BA Art &
Design
MA
Management
Product
Management
Business
Consultant
(Requirements
Engineer)
Marketing
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
“A jack of all trades is a master of none,
but oftentimes better than a master of
one.”
Job title
I don’t need the Job Title “UX
Designer” to do UX everyday
4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
#1
4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
#1
4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
#1 #2
4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
Context Matter
From understanding a
user’s context to giving
your team context
#1 #2 #3
4 UX PRINCIPLES I LIVE BY
Know your user
From the person who is using
your product to the person
you are trying to convince
Feedback matters
You can’t improve your
product or yourself without it
Context Matter
From understanding a
user’s context to giving
your team context
KISS
Over-complication
generally confuses people
in life
#1 #2 #3 #4
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
Applying UX Principles As A Product Owner
“Know Your Worth”
WomenTech Global
Conference
7-11 June 2021
ADD
ME

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Applying UX Principles As A Product Owner

  • 16. Claire Thornewill Senior Web Performance Consultant Why being a jill of all trades helps me and how it allows me to apply UX principles in my every day.
  • 28. BUT WHY? CHALLENGE 1 CHALLENGE 2 People don’t understand UX? Justifying the real value of UX CHALLENGE 3 Good UX is the responsibility of the UX designer only
  • 29. SOMEONE ON A “UX is the result of the entire team.”
  • 31. WHAT IT COMES DOWN TO
  • 35. Awareness Education Culture WHAT YOU CAN CONTROL NOW WHAT TAKES TIME WHAT IT COMES DOWN TO
  • 37. ALIGN WITH YOUR TEAM Identify the status quo Identify the knowledge gaps to know where to start Know your team's needs Different roles have different priorities - make it your business to know them Define team principles This will help keep the team on track and aiming for the same goal Always be transparent Information and context helps people build better products
  • 39. NEVER STOP LEARNING Teach yourself new skills The more you know the better you will be at your job Be a mentor Guide your team to develop their UX knowledge and skills and give feedback Share your learnings with the team Enable your team to learn what you have Tools can be learned But experience must be lived
  • 41. KNOW THE PRIORITIES Know your business’ priorities Understanding this will give you a starting point Always ask ‘why’ Until everyone else does too Identify who you are talking to Know your your audience and what it takes to convince them Define a plan to make the change Plan a solution with with your desired outcomes, then get started
  • 46. “A jack of all trades is a master of none, but oftentimes better than a master of one.”
  • 47. Job title I don’t need the Job Title “UX Designer” to do UX everyday
  • 48. 4 UX PRINCIPLES I LIVE BY Know your user From the person who is using your product to the person you are trying to convince #1
  • 49. 4 UX PRINCIPLES I LIVE BY Know your user From the person who is using your product to the person you are trying to convince #1
  • 50. 4 UX PRINCIPLES I LIVE BY Know your user From the person who is using your product to the person you are trying to convince Feedback matters You can’t improve your product or yourself without it #1 #2
  • 51. 4 UX PRINCIPLES I LIVE BY Know your user From the person who is using your product to the person you are trying to convince Feedback matters You can’t improve your product or yourself without it Context Matter From understanding a user’s context to giving your team context #1 #2 #3
  • 52. 4 UX PRINCIPLES I LIVE BY Know your user From the person who is using your product to the person you are trying to convince Feedback matters You can’t improve your product or yourself without it Context Matter From understanding a user’s context to giving your team context KISS Over-complication generally confuses people in life #1 #2 #3 #4
  • 56. “Know Your Worth” WomenTech Global Conference 7-11 June 2021