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Engaging your Community with Open Data
Courtney Claessens
Product Engineer, Esri R&D Center, Washington DC
Getting it out there: step one
•  Accessible, discoverable,
explorable, downloadable
•  Standard formats
•  Licensing
•  Forming the basis of a
culture of civic data (internal and
external)
/photos/joffi/15567104842	
  
/photos/curtismchale/16306423724
ArcGIS Open Data: Engagement
/photos/dpworks/10564802495	
  
/photos/tamuc/10157209115	
  
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ArcGIS Open Data: Engagement
Turning data into knowledge is hard!
“making sense of data – turning it into
knowledge… is still one of the greatest
challenges we face as a global and
increasingly interlinked society”
- Rufus Pollock, Open Knowledge Foundation
ArcGIS Open Data: Engagement
ArcGIS Open Data: Engagement
Information creation and use leads to an open data ecosystem
Portal
Engagement
Ecosystem
What’s an open data ecosystem?
•  Beyond data sharing
•  Cycles and feedback loops
•  Government releases data à users distill data à uses are reincorporated in a
reusable way
Housekeeping
What do we need first?
Housekeeping
•  License
-  Creative Commons
Identification
Who is your community?
Who is your community?
•  Define the data being used
-  What are the high value datasets
-  Analyze FOIA requests
-  Ask other agencies for data requests
•  Analytics
Who is your community?
•  Surveys
•  Define the data uses
-  Everyday information
-  Research
-  Civic hacking
-  Journalism
-  OpenStreetMap
-  Commercial
-  Government
You Are Here Project, MIT Media Lab
Who is your community?
•  Who is not using the data? Where are the gaps?
-  Breaking down constituency demographics
-  Residents, tourists, youth, elderly…
-  Who are potential users of data?
-  How do you connect with them?
-  Turning data browsers into data users
Feedback
•  Add feedback mechanisms to your homepage
•  Enable two-way conversations with your users
-  Commenting!
ArcGIS Open Data: Engagement
ArcGIS Open Data: Engagement
ArcGIS Open Data: Engagement
Outreach
Where is your community?
Getting the word out
•  Blogging, social media
•  Journalism and press releases
•  How can Esri help?
•  Site of the week
Meet your community where they are
•  Meetups
•  Coworking spaces
•  Civic hacknights
•  GIS Day, Data Innovation Day, Open Data Day, make your own day
Bring your community to you
•  Office hours
•  Hackathons, datapaloozas, contests
-  Create event-specific sites: HUD Zillow Hack
•  Continuous programming
5 Modes of Civic Engagement in Civic Tech
1.  Utilize existing social infrastructure
2.  Utilize existing tech skills and infrastructure
3.  Create two-way educational environments
4.  Lead from shared spaces
5.  Distribute power
http://www.smartchicagocollaborative.org/5-modes-of-civic-engagement-in-civic-tech/
Ecosystem
Creation and maintenance
Closing the loop
•  Showcasing what people are doing with your data
•  Acknowledging the value-adds and new insights from mashed up data
•  Feeding that back into government
Challenges
•  Policy challenges
•  Measurement challenges
•  Community identification
-  What data is being used?
-  Who is using your data?
•  Community outreach
-  Where does your community
gather?
-  Creating shared spaces
-  5 modes of civic engagement
•  Ecosystem creation and
maintenance
-  Closing feedback loops
-  More than the sum of its parts
•  Challenges
-  Measurement
-  Policy
Summary
Session survey
•  Please fill out the session survey in your mobile app
•  Search Open Data in the mobile app
•  Select Community Engagement
•  Click “Demo Theatre Survey”
•  Answer a few short questions and enter any comments
ArcGIS Open Data: Engagement

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ArcGIS Open Data: Engagement

  • 1. Engaging your Community with Open Data Courtney Claessens Product Engineer, Esri R&D Center, Washington DC
  • 2. Getting it out there: step one •  Accessible, discoverable, explorable, downloadable •  Standard formats •  Licensing •  Forming the basis of a culture of civic data (internal and external)
  • 10. Turning data into knowledge is hard! “making sense of data – turning it into knowledge… is still one of the greatest challenges we face as a global and increasingly interlinked society” - Rufus Pollock, Open Knowledge Foundation
  • 13. Information creation and use leads to an open data ecosystem Portal Engagement Ecosystem
  • 14. What’s an open data ecosystem? •  Beyond data sharing •  Cycles and feedback loops •  Government releases data à users distill data à uses are reincorporated in a reusable way
  • 15. Housekeeping What do we need first?
  • 18. Who is your community? •  Define the data being used -  What are the high value datasets -  Analyze FOIA requests -  Ask other agencies for data requests •  Analytics
  • 19. Who is your community? •  Surveys •  Define the data uses -  Everyday information -  Research -  Civic hacking -  Journalism -  OpenStreetMap -  Commercial -  Government You Are Here Project, MIT Media Lab
  • 20. Who is your community? •  Who is not using the data? Where are the gaps? -  Breaking down constituency demographics -  Residents, tourists, youth, elderly… -  Who are potential users of data? -  How do you connect with them? -  Turning data browsers into data users
  • 21. Feedback •  Add feedback mechanisms to your homepage •  Enable two-way conversations with your users -  Commenting!
  • 26. Getting the word out •  Blogging, social media •  Journalism and press releases •  How can Esri help? •  Site of the week
  • 27. Meet your community where they are •  Meetups •  Coworking spaces •  Civic hacknights •  GIS Day, Data Innovation Day, Open Data Day, make your own day
  • 28. Bring your community to you •  Office hours •  Hackathons, datapaloozas, contests -  Create event-specific sites: HUD Zillow Hack •  Continuous programming
  • 29. 5 Modes of Civic Engagement in Civic Tech 1.  Utilize existing social infrastructure 2.  Utilize existing tech skills and infrastructure 3.  Create two-way educational environments 4.  Lead from shared spaces 5.  Distribute power http://www.smartchicagocollaborative.org/5-modes-of-civic-engagement-in-civic-tech/
  • 31. Closing the loop •  Showcasing what people are doing with your data •  Acknowledging the value-adds and new insights from mashed up data •  Feeding that back into government
  • 33. •  Community identification -  What data is being used? -  Who is using your data? •  Community outreach -  Where does your community gather? -  Creating shared spaces -  5 modes of civic engagement •  Ecosystem creation and maintenance -  Closing feedback loops -  More than the sum of its parts •  Challenges -  Measurement -  Policy Summary
  • 34. Session survey •  Please fill out the session survey in your mobile app •  Search Open Data in the mobile app •  Select Community Engagement •  Click “Demo Theatre Survey” •  Answer a few short questions and enter any comments