As media introduction powerpoint copy
- 1. AS Media StudiesAS Media Studies Amy SmythAmy Smyth
- 2. Analysis of magazine coversAnalysis of magazine covers
- 3. One feature that mix magazineOne feature that mix magazine uses to appeal to ituses to appeal to it’’s audience iss audience is through the use of certain colours.through the use of certain colours. This cover uses mainly pink,This cover uses mainly pink, yellow, blue and white- all veryyellow, blue and white- all very bright colours. Bright colours canbright colours. Bright colours can be associated with the summer,be associated with the summer, beach vibe which relates to thebeach vibe which relates to the dance genre.dance genre. Another feature of theAnother feature of the magazine is the cover photomagazine is the cover photo itself. In the image, two artistsitself. In the image, two artists are pictured on a beach. Notare pictured on a beach. Not only do the artists appeal toonly do the artists appeal to mixmagmixmag’’s audience, the beachs audience, the beach setting also does due to itssetting also does due to its summer/ party connotationssummer/ party connotations.. A very focal part of the image is the large stereo that isA very focal part of the image is the large stereo that is positioned in the centre of the image. This can helppositioned in the centre of the image. This can help appeal to the magazineappeal to the magazine’’s audience as it can represents audience as it can represent the loud dance and club music that it is all about.the loud dance and club music that it is all about. The font used to create the masthead is veryThe font used to create the masthead is very smooth with curved edges. This helps to create asmooth with curved edges. This helps to create a relaxed feel to the magazine which links to therelaxed feel to the magazine which links to the people that it is for- people who enjoy dance andpeople that it is for- people who enjoy dance and club music, people who tend to be more care free.club music, people who tend to be more care free. The font used for theThe font used for the masthead is also largemasthead is also large and in bold. This meansand in bold. This means that it can catch peoplethat it can catch people’’ss eye, and this can help toeye, and this can help to inform the audience ofinform the audience of what it is so that theywhat it is so that they know it is something theyknow it is something they will be interested in.will be interested in. As the photo is taken from aAs the photo is taken from a lower angle, the artists are shownlower angle, the artists are shown as powerful. This is because theyas powerful. This is because they look almost intimidating, so itlook almost intimidating, so it would seem like they have morewould seem like they have more power, which helps to show thepower, which helps to show the importance of them and theirimportance of them and their celebrity status.celebrity status.
- 4. The position that the photographThe position that the photograph was taken in helps to present thewas taken in helps to present the band as powerful and slightlyband as powerful and slightly intimidating. This not only links tointimidating. This not only links to the importance of the band, butthe importance of the band, but also the genre of the magazine,also the genre of the magazine, which focuses on rock music.which focuses on rock music. Their facial expressions canTheir facial expressions can also help make a clear link toalso help make a clear link to the rock genre that thisthe rock genre that this magazine is about. This ismagazine is about. This is because they all look quitebecause they all look quite moody which can helpmoody which can help represent rock music as arepresent rock music as a whole. This may appeal to thewhole. This may appeal to the potential audience of thepotential audience of the magazine, who would bemagazine, who would be people that are family with thispeople that are family with this certain type of music.certain type of music. Kerrang magazineKerrang magazine’’s colour scheme on this particular issues colour scheme on this particular issue tends to be made up of black, white and red for the mosttends to be made up of black, white and red for the most part. These can help associate the magazine with the rockpart. These can help associate the magazine with the rock genre, which can also give the magazinegenre, which can also give the magazine’’s target audiences target audience an idea of what the magazine is about. The red also helpsan idea of what the magazine is about. The red also helps draw attention to the magazine and certain text against thedraw attention to the magazine and certain text against the mainly plain, black and white background.mainly plain, black and white background. The use of smaller images helpsThe use of smaller images helps to tell the audience that theto tell the audience that the magazine is on that focuses onmagazine is on that focuses on rock bands and the rock genre inrock bands and the rock genre in general. These images also havegeneral. These images also have dark colours, which emphasisesdark colours, which emphasises the rock feel of the magazine.the rock feel of the magazine. The font used to create the masthead helps to show whatThe font used to create the masthead helps to show what genre the magazine belongs to, which helps the audiencegenre the magazine belongs to, which helps the audience to understand what the magazine will be like. This isto understand what the magazine will be like. This is because the font looks like cracked glass, making it edgybecause the font looks like cracked glass, making it edgy and helps to associate it to the rock genre.and helps to associate it to the rock genre. This particular magazineThis particular magazine also uses certain languagealso uses certain language to appeal to its audience,to appeal to its audience, this language is in the formthis language is in the form of swearing. Many peopleof swearing. Many people would associate taboowould associate taboo language with the rocklanguage with the rock genre, so it could interestgenre, so it could interest people interested with thatpeople interested with that type of music.type of music.
- 5. Music Magazine InstitutionsMusic Magazine Institutions ResearchResearch Bauer Media and FutureBauer Media and Future
- 7. Who are Bauer Media?Who are Bauer Media? The Bauer Media Group is EuropeThe Bauer Media Group is Europe’’s largest privately-owned media group.s largest privately-owned media group. The group operate inThe group operate in 2020 different countries including the UK, Australia, the USA anddifferent countries including the UK, Australia, the USA and many more.many more. They have around 11,000 employees worldwide.They have around 11,000 employees worldwide. Bauer Media UK are BritainBauer Media UK are Britain’’s largest magazine publisher.s largest magazine publisher. They publish magazines, create radio programmes and design digital formats.They publish magazines, create radio programmes and design digital formats. They offer over 600 magazines and more than 400 digitalThey offer over 600 magazines and more than 400 digital outlets worldwide. Along withoutlets worldwide. Along with this, Bauer have over 100 radio and TV stations around the world.this, Bauer have over 100 radio and TV stations around the world.
- 8. The history of Bauer MediaThe history of Bauer Media In 1875, Ludolph Bauer set up a printing plant in Hamburg, Germany. The purpose of thisIn 1875, Ludolph Bauer set up a printing plant in Hamburg, Germany. The purpose of this plant was to print business cards.plant was to print business cards. Along with this, he also launches an advertising newspaper for the local area-Along with this, he also launches an advertising newspaper for the local area- Rothenburgersorter Zeitung. Others followed this, including Rundfunk-Kritik, a radioRothenburgersorter Zeitung. Others followed this, including Rundfunk-Kritik, a radio magazine, which was first released in 1926. This magazine turned out to be verymagazine, which was first released in 1926. This magazine turned out to be very successful, selling over half a million copies each week.successful, selling over half a million copies each week. The publishing house rose to the top of the ladder just after the Second World War withThe publishing house rose to the top of the ladder just after the Second World War with listing guides and youth magazines.listing guides and youth magazines. In the 1970s, the first womenIn the 1970s, the first women’’s magazines are created.s magazines are created. A few years later, the company buys a stake in the TV broadcaster RTL II and RadioA few years later, the company buys a stake in the TV broadcaster RTL II and Radio Hamburg.Hamburg. Years after theYears after the opening of the company, they begin transitioning the national businessopening of the company, they begin transitioning the national business into one that is international. This started with the release on Woman’s World in 1981 ininto one that is international. This started with the release on Woman’s World in 1981 in the USA. This continued and covered all different types of media, including TV and radio.the USA. This continued and covered all different types of media, including TV and radio. The company entered the digital era in the 1990s.The company entered the digital era in the 1990s.
- 9. What publications do BauerWhat publications do Bauer manage?manage? Bauer manage a wide variety of publications that cover a wide range of differentBauer manage a wide variety of publications that cover a wide range of different categories, and which reach a large range of different audiences.categories, and which reach a large range of different audiences. One magazine they manage is Harper’s BAZAAR magazine, a luxury fashion magazineOne magazine they manage is Harper’s BAZAAR magazine, a luxury fashion magazine which is released monthly.which is released monthly. The colour scheme represents theThe colour scheme represents the magazine as being quitemagazine as being quite sophisticated due to the dulledsophisticated due to the dulled down, pale pink and grey. Thisdown, pale pink and grey. This could mean that the audiencecould mean that the audience would tend to be more mature,would tend to be more mature, most likely ageing from the latemost likely ageing from the late twenties onwards. Not only thistwenties onwards. Not only this but it is also most likely they willbut it is also most likely they will be female due to the subtle,be female due to the subtle, feminine colours.feminine colours. The font used to create theThe font used to create the masthead is quite sleek andmasthead is quite sleek and elegant, which can help suggestelegant, which can help suggest that the age range of the audiencethat the age range of the audience is slightly higher than what youis slightly higher than what you would find reading a normalwould find reading a normal fashion magazine.fashion magazine. The outfit of the woman on the cover helps to show thatThe outfit of the woman on the cover helps to show that the genre this magazine is a part of is a fashion one.the genre this magazine is a part of is a fashion one. This is due to her dress, which seems mature andThis is due to her dress, which seems mature and elegant. This can also show that the magazine is madeelegant. This can also show that the magazine is made of older women rather than teenagers.of older women rather than teenagers. Bella HadidBella Hadid’s facial expression can’s facial expression can help to show the maturity and thehelp to show the maturity and the sophistication of the magazine.sophistication of the magazine. Furthermore, the way she is satFurthermore, the way she is sat presents her as laid back but strong.presents her as laid back but strong. Because of this, we know that thisBecause of this, we know that this magazine is most likely aimed atmagazine is most likely aimed at women as she is pictured aswomen as she is pictured as someone to look to and be inspiredsomeone to look to and be inspired by.by.
- 10. What publications do BauerWhat publications do Bauer manage?manage? Another publication that Bauer manage isAnother publication that Bauer manage is ‘Q’ magazine, which is published monthly in‘Q’ magazine, which is published monthly in the United Kingdom.the United Kingdom. The colour scheme of thisThe colour scheme of this magazine shows that this is amagazine shows that this is a very indie-rock genre magazine.very indie-rock genre magazine. This is due to the plain black andThis is due to the plain black and white colour scheme whichwhite colour scheme which covers the majority of the cover-covers the majority of the cover- this helps give an indie vibe to thethis helps give an indie vibe to the magazine. The pop of bright redmagazine. The pop of bright red held to make it edgier to fit in toheld to make it edgier to fit in to the rock genre.the rock genre. The way the masthead has beenThe way the masthead has been created helps to give acreated helps to give a sophisticated feel to thesophisticated feel to the magazine. This could suggestmagazine. This could suggest that the magazines audience arethat the magazines audience are slightly more mature and areslightly more mature and are older. It also helps to give it moreolder. It also helps to give it more of a masculine look.of a masculine look. This cover is very busy and inThis cover is very busy and in some places slightly messy,some places slightly messy, which has potentialwhich has potential connotations the rock genre.connotations the rock genre.The artist pictured in the centralThe artist pictured in the central image is shown as very relaxed,image is shown as very relaxed, and instead of the imageand instead of the image seeming forced, the pose isseeming forced, the pose is natural. This could helpnatural. This could help represent the indie genre as therepresent the indie genre as the image can be seen as raw.image can be seen as raw. As the artist is looking directly down theAs the artist is looking directly down the camera, it helps to create a connectioncamera, it helps to create a connection between him and the audience. This couldbetween him and the audience. This could appeal to people interested in the indie-rockappeal to people interested in the indie-rock genre.genre.
- 12. Who are Future?Who are Future? They are an international publishing group and digital business.They are an international publishing group and digital business. Starting with only one publication, the business has grown and expanded and now offersStarting with only one publication, the business has grown and expanded and now offers over 200 print titles, apps, websites and events.over 200 print titles, apps, websites and events. They have around 500 employees who work in all of the offices around the world.They have around 500 employees who work in all of the offices around the world. They have offices in Bath, London, New York, San Francisco and Sydney.They have offices in Bath, London, New York, San Francisco and Sydney. The company have many different sectors to it, being in strong in many of the topics theyThe company have many different sectors to it, being in strong in many of the topics they cover. This includes technology, games, film, photography, music and creative/design.cover. This includes technology, games, film, photography, music and creative/design. The company runs a magazine subscription website where customers can subscribe toThe company runs a magazine subscription website where customers can subscribe to any magazine that Future has to offer.any magazine that Future has to offer.
- 13. The history of FutureThe history of Future The business was set up by Chris Anderson in Somerset in 1985.The business was set up by Chris Anderson in Somerset in 1985. They started out just producing one single magazine called Amstrad Action.They started out just producing one single magazine called Amstrad Action. In 1986, the team moved their headquarters to Bath.In 1986, the team moved their headquarters to Bath. Future became Britain’s leading publisher of newsstand computing magazines in 1989.Future became Britain’s leading publisher of newsstand computing magazines in 1989. In 1991, the company branches out and starts producing a wider variety of magazines inIn 1991, the company branches out and starts producing a wider variety of magazines in order to cover a larger range of audiences and kick off consumer, business and leisureorder to cover a larger range of audiences and kick off consumer, business and leisure sectors within the business.sectors within the business. Future have their first event- The Future Entertainment Show, in 1992, which was veryFuture have their first event- The Future Entertainment Show, in 1992, which was very successful, with 55,000 people attending.successful, with 55,000 people attending. Anderson buys a small US games publisher which he renames Imagine Media.Anderson buys a small US games publisher which he renames Imagine Media. In 1994, Future is sold to Pearson New Entertainment for £52.2 million.In 1994, Future is sold to Pearson New Entertainment for £52.2 million. In 1998, Anderson buys Future back for a sum of £142 million and joins it with ImagineIn 1998, Anderson buys Future back for a sum of £142 million and joins it with Imagine Media to create Future Network.Media to create Future Network. Imagine Media becomes Future Network USA in 2002.Imagine Media becomes Future Network USA in 2002. In 2005, Future network USA becomes Future US and Future Games is launched.In 2005, Future network USA becomes Future US and Future Games is launched. In 2007, Future launched a number of websites including MusicRadar.com and others.In 2007, Future launched a number of websites including MusicRadar.com and others. The company opened its Australian offices in Sydney in 2008.The company opened its Australian offices in Sydney in 2008.
- 14. What publications do FutureWhat publications do Future manage?manage? Future manage a variety of different publications across a wide range of topics. ThisFuture manage a variety of different publications across a wide range of topics. This includes things like technology, games, film, photography, music and creative/design.includes things like technology, games, film, photography, music and creative/design. One publication that they manage is the magazine ‘Guitarist’. It is a monthly magazineOne publication that they manage is the magazine ‘Guitarist’. It is a monthly magazine which is currently the largest selling guitar magazine in Britain.which is currently the largest selling guitar magazine in Britain. The colour scheme implies thatThe colour scheme implies that this magazine has a targetthis magazine has a target audience that is predominantlyaudience that is predominantly made up of males. This is due tomade up of males. This is due to the dull colours like brown andthe dull colours like brown and black which make up the cover.black which make up the cover. Furthermore, the blue elementsFurthermore, the blue elements not only help to give the magazinenot only help to give the magazine an edgier feel, but also are thean edgier feel, but also are the stereotypical colour to represent astereotypical colour to represent a man.man. The central image features a guitarThe central image features a guitar which helps to relate the magazine towhich helps to relate the magazine to the cover artist and give readerthe cover artist and give reader’s an’s an idea of what the magazine is aboutidea of what the magazine is about and what it will include.and what it will include. The font of the masthead alsoThe font of the masthead also helps to show that the magazine ishelps to show that the magazine is for people who are morefor people who are more sophisticated as it looks very cleansophisticated as it looks very clean and sleek. This could imply thatand sleek. This could imply that this magazine has an olderthis magazine has an older audience, perhaps aged 35+ years.audience, perhaps aged 35+ years. The artist has been shown as fairly well kept, asThe artist has been shown as fairly well kept, as he has a clean shave and appears to be dressedhe has a clean shave and appears to be dressed nicely. This could help show the sophistication ofnicely. This could help show the sophistication of the audience.the audience. As the photo is taken from a lowerAs the photo is taken from a lower angle, it can help to show theangle, it can help to show the importance of the artist.importance of the artist.
- 15. What publications do FutureWhat publications do Future manage?manage? Another magazine that Future manage isAnother magazine that Future manage is ‘Total Guitar’, which is Europe’s best selling‘Total Guitar’, which is Europe’s best selling guitar magazine.guitar magazine. The colour scheme of thisThe colour scheme of this magazine is quite dark, which couldmagazine is quite dark, which could stereotypically be representative ofstereotypically be representative of men, so this could imply that themen, so this could imply that the audience is mainly male.audience is mainly male. The angry expression on theThe angry expression on the face of the cover artist helpsface of the cover artist helps make him more intimidating.make him more intimidating. This could insinuate that thisThis could insinuate that this particular issue of theparticular issue of the magazine has some links tomagazine has some links to the rock genre.the rock genre. The dark clothes the artist isThe dark clothes the artist is wearing also helps to show thewearing also helps to show the rock genre element of thisrock genre element of this magazine.magazine. The bright yellow element on theThe bright yellow element on the cover helps to catch the readercover helps to catch the reader’s’s eye to certain elements thateye to certain elements that might seem interesting to themight seem interesting to the target audience of Total Guitar.target audience of Total Guitar. Not only this, but it gives an edgyNot only this, but it gives an edgy look to the magazine to help givelook to the magazine to help give it an element of the rock genre.it an element of the rock genre. The simple background helpsThe simple background helps to give a cleaner look to theto give a cleaner look to the magazine, whilst possiblymagazine, whilst possibly making it look moremaking it look more sophisticated. This could implysophisticated. This could imply that the magazine is aimed tothat the magazine is aimed to be part of the classic rockbe part of the classic rock genre.genre. The guitar pictured inThe guitar pictured in the central image helpsthe central image helps to show what theto show what the magazine is about andmagazine is about and partially link it to thepartially link it to the classic rock genre,classic rock genre,