Ashs em gbrandrecognition-collaborativelearning-final
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This document discusses using social media to increase collaborative learning and brand recognition for Extension Master Gardeners. It provides an overview of the Extension Master Gardener blog and Facebook and Twitter pages. It also discusses analyzing social media effectiveness using tools like Google Analytics and encourages Master Gardeners to share resources and stories on the social media platforms to strengthen the national network.
Ashs em gbrandrecognition-collaborativelearning-final
- 1. Extension Master Gardener Social Media: Increasing Collaborative Learning and Brand Recognition Karen JeannetteCommunity of Practice Support,eXtension Initiative@kjeannettehttp://www.slideshare.net/kjjeannetteKaren.jeannette@extension.org
- 8. Source: Cooperative Extension Brand Value, The Results of a National Survey
- 9. Extension Master Gardener blogWhat resources did she use?What happened when?How did you?We couldn’t have done it w/out…
- 11. 78% of Americans access the internet for informationMaster Gardenerhttp://creativecommons.org/licenses/by-sa/2.0/deed.en– Statistics: Pew Internet and American Life Project http://pewinternet.org/http://www.flickr.com/photos/denverjeffrey/5133538450/
- 13. Words from blog postshttp://www.wordle.net/create
- 14. Categories group blog posts
- 18. Top Referrals
- 19. ‘MASTER GARDENER’ PAGE RANK
- 21. What is a keyword?
- 23. 1st Search Ranking for Master Gardener
- 26. Email updatesFlickrPrintBlogWebsitesSlide-shareFacebookRSS, Widgets & LinksTwitter
- 27. Is it working?
- 29. This SummerSource: Google AnalyticsStatistics from April 1, 2010 – June 21, 2011
- 30. Peer Learning Across State Lines
- 31. Ideas for increasing brand recognition and value as a national network
- 33. EMG Social Media- Join Us & Interact -Blog:http://blogs.extension.org/mastergardener/Facebook:https://www.facebook.com/extensionmastergardenerTwitter:@eXEMG (http://twitter.com/#!/eXEMG)
- 34. Use the word: Extension + Master Gardener?University of X Extension Master GardenerJohnson County Extension Master Gardener
- 35. Share 11 EMG story per year1 research update per year1 of your best & broadly applicable resources
- 36. EMG Social Media Training Information – Recorded SessionsAccess site:http://campus.extension.org‘Organizational Training’ ‘National EMG Social Media Training and Resource Site’ Questions? Contact Karen Jeannette. Karen.jeannette@extension.org
- 39. When choosing social media – ask how can it add value?http://www.myminnesotawoods.umn.edu/
- 40. Align Tools with Passion & Objectives
- 42. RECORDINGS AND RESOURCESAdventures in Online Content, Melissa Rach. BrainTraffichttp://connect.extension.iastate.edu/p29894575/Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252Statistics: Pew Internet and American Life Project http://pewinternet.org/WRITE FOR THE WEB
- 43. RESOURCES/RECORDINGSeXtension Social Media Guidelines: http://create.extension.org/node/2926Harold Jarche. Seek. Sense. Share. http://www.jarche.com/2011/06/pkm-updated/Social Media Monitoring: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300 Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249MONITOR/PARTICIPATE
- 44. Personal GrowthMore on how to use tools to Seek. Sense. Share @ http://www.jarche.com/key-posts/personal-knowledge-management/
- 46. Choosing Social Media Tools for…Customer CommunicationBrand ExposureTraffic to siteSEOGood!Okay!Bad!http://mashable.com/2011/03/11/social-media-marketing-chart/
- 47. RESOURCES/RECORDINGSThe CMO's Guide to the Social (Marketing) Landscape: http://www.cmo.com/social-media/2011-cmos-guide-social-landscapeA Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/downloadeXtension Professional Development and Recordings:http://www.extension.org/learnhttp://create.extension.org/node/1303 (recordings archive prior to 2010)CHOOSING SOCIAL TOOLS
- 48. Karen Jeannette, Community of Practice Support, eXtension Initiative@kjeannettehttp://www.slideshare.net/kjjeannetteKaren.jeannette@extension.org
Editor's Notes
- #10: Learn new thingsInspire new ideasInnovateLearn by compare and contrast
- #15: Service projects, who you helped (low income, children, elderly, etc.)community gardensstarting school gardens with kidsalerting public about invasive plants and pestsProject successes and learning pointsResources used for projects (helpful partners or sponsors)Curriculum used or developedFunding or marketing for programsHow to work with local media, get coverage, training for speaker’s bureausNational events and educational opportunities such as webinars, learning lessonsProjects that use the Extension research, include links (not how to do) to food gardening, edible landscapesWays to fund coordinators
- #37: Sign UpTraining Session InformationTraining Session Recordings