ASO Best Practices 2016
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This document outlines Anatoly Sharifulin's recommendations for app store optimization (ASO) best practices in 2016. It discusses optimizing search visibility through keyword research, analyzing competitors, and testing app metadata. It also covers optimizing conversion rates by testing app page text and metrics. The goal of ASO is to improve search traffic and positioning as well as conversion rates through ongoing app store metadata and content optimizations.
ASO Best Practices 2016
- 1. ASO Best Practices 2016 Anatoly Sharifulin FxClub M-Summit, May 2016
- 2. Anatoly Sharifulin CEO & Co-founder AppFollow.io ASO Expert, Mobile Evangelist 2
- 4. ASOSEO for mobile apps 4
- 5. ASO is free app promotionfree 5
- 6. No real analytics tool for optimizations Problem 6
- 8. 8 ASO — is a complex and permanent work on app optimization permanent
- 9. Be like your customer! ASO Best Practices 2016 9
- 11. App Store Path
- 12. App Store Path
- 13. App Store Path
- 14. App Store Path
- 15. App Store Path
- 16. App Store Path
- 17. App Store Path
- 18. App Store Path
- 20. App Store Path
- 21. App Store Path
- 22. App Store Path
- 23. App Store Path
- 24. App Store ASO Items 1.Locale of meta data (country + lang) 2.Name vs. Visible Name 3.Keywords 4.Icon 5.Screenshots + Video 6.Description vs. Visible Description 7.Developer Name, In App Purchaces 8.Price, Ratings, Reviews, Category 24
- 26. Google Play Path
- 27. Google Play Path
- 28. Google Play Path
- 29. Google Play Path
- 30. Google Play Path
- 31. Google Play Path
- 32. Google Play Path
- 34. Google Play Path
- 35. Google Play Path
- 36. Google Play Path
- 37. Google Play ASO Items 1.Locale of meta data (lang, IP!) 2.Name 3.Icon 4.Promo Image or Video 5.Short Description 6.Description 7.Screenshots 8.Price, Ratings, Reviews (Highlights for US), Category 37
- 38. Search Visibility — Optimization of search queries — Optimization positions in the SERPs Conversion Rate — Optimization of app page 1 2 38 Type of optimizations:
- 39. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test! 39
- 40. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 43. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 45. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 46. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 48. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 49. #1 Search Visibility Optimization of search queries 1.Keywords != Search queries 2.Analyze Suggest & Search results 3.Analyze ASO competitors, find keywords 4.Collect all relevant queries & phrases 5.Build Semantic Core 6.Generate Name, Keywords, Descriptions, phrases for Screenshots & Promo 7.Test, test, test! Repeat! Use Hacks! Test,test, test!
- 51. #1 Search Visibility Optimization positions in the SERPs 1.Magic with Name, Keywords, Description 2.Incentive search traffic 3.Improve app activities: reviews, ratings, in-app metrics, uninstalls 51
- 52. #2 Conversion Rate Optimization of app page 1.Text Optimizations 2.A/B and Split Testing 3.Count of downloads, reviews, ratings 4.Bages! 5.Improve conversion rate by channels & countries 52
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- 55. P. S. And keep in touch! ASO Best Practices 2016 55
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