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Communicating
with Brilliance
- with Dr. Sam Collins
Aspire Communicating with Brilliance Slides
FIND YOUR FIRE
“I am…. and it’s important to me that….”
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
Session 1: Purposeful
LOGIC
What are the facts?
Does it make sense?
EMOTION
How does it feel?
Will there be pain?
ACTION
What do I have to do?
Can it wait?
Big Message
Back-up
Call to Action
Big Message
• The message v Your
message
• Outcome/vision
• Impact on others
• Pleasure v Pain
• Effort precursor
Back-up
• Facts/Research
(internal/external)
• Stories (case
studies/examples)
Call to Action
• A change of thinking
• A practical action
• A do different
• 1 not 10
• Easy
PRACTICE &
• Prepare a 2 minute B.B.C
• Deliver to partners
• Feedback based on B.B.C
SHINE THEORY
What was brilliant…
What I wanted even more of…
Aspire Communicating with Brilliance Slides
10. No disclaimers
I might be
wrong about
this
I’m sorry to
have to say
this
9. Don’t allow yourself to
be interrupted
Allow me to
continue
8. No stating that you don’t
have expertise
I’m not an
expert
I’m not
sure
7. Avoid the minimising
word ‘just’
Can I
just?
6. Replace weaker
words for stronger
options
I think
I believe
I feel
I’m convinced
I’m confident
I expect
YES
NO
5. Eliminate words like
‘try’ and ‘but’
I’ll try
But
And
I will
Yes, and
YES
NO
4. Avoid using tag
lines that can
weaken the end of
sentences
Right?
Don’t you
think?
Ok?
3. Switch passive language
to active
This project was
delivered by my
team
My team
delivered this
project
YES
NO
2. Get buy-in with
sentences that involve
the other person
Have you
considered?
1. Ban SORRY
Sorry, I
don’t agree
Sorry, can I
just..
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
Break
(come back and sit
somewhere new)
Sit somewhere
new. Introduce
yourself & share
a learning,
insight or action.
Aspire Communicating with Brilliance Slides
Session 2: Openhearted
People quickly answer two
questions when they first meet you:
• Can I trust this person?
• Can I respect this person?
Psychologists refer to these
dimensions
as warmth and competence.
“Presence” by Amy Cuddy
www.fastcompany.com
An-atlas-of-the-
human-body-that-
maps-where-we-feel-
emotions
Aspire Communicating with Brilliance Slides
1. Be conscious of your environment.
2. Spend time outside.
3. Be mindful of your thoughts.
4. Have more fun.
5. Stop complaining.
6. Express gratitude.
7. Love yourself. There is an African
proverb that reads: “When there is no
enemy within, the enemy outside can do
you no harm.”
8. Fuel your body well.
Source: How to Become the Best Version of Yourself by Raising Your
Vibration By Alexandra Panait
Although visualisation was
regarded as "new age hype" for
many years, research has shown
that there is a strong scientific
basis for how and why
visualisation works.
It is now a well-known fact that
we stimulate the same brain
regions when we visualise an
action and when we actually
perform that same action.
Aspire Communicating with Brilliance Slides
Lunch
(come back and sit
somewhere new)
Sit somewhere
new. Introduce
yourself & share
a learning,
insight or action.
Aspire Communicating with Brilliance Slides
Session 3: Whole Self
The Authentic Self –
Values, Passions,
Beliefs, Style
The Adapted Self –
Tone, Words,
Content
• Who is a brilliant
communicator
and why?
• What do you
want to adopt for
your own brilliant
communication?
Authenticity Relatability
Audience needs Wants
Professional Human
Educate Entertain
• Too quiet……be louder
• Too loud…….be quieter
• Too direct……be softer
• Too diplomatic……be more
direct
= You are not enough | change
yourself | Leads to reduction
in confidence and skills
• Too quiet……own it/be known for being measured, sage
like, hone your listening
• Too loud…….be known for having an articulate and
assertive voice, reduce any fears about it.
• Too direct……use for good, use tone wisely, get even
better at it.
• Too diplomatic……be known for your amazing
diplomacy skills, improve your skills!
= You are brilliant! Increase in confidence and skills
Where I shine…
Where I dim…
My potential is…
Your
communication
brilliance is….
Reflect back:
What grateful for..
What surprised about..
What going to expand
on/take forward..
Aspire Communicating with Brilliance Slides
Break
(come back and sit
somewhere new)
Sit somewhere
new. Introduce
yourself & share
a learning,
insight or action.
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
Session 4: Bringing it all TOGETHER
Prepare a 3 minute communication using
P.O.W.
Topic of your choice, something you have
coming up, a pitch, an idea, a
conversation.
Or ‘what I have learned today and what I
will do with it’
Instructions:
• 3 minutes per
person.
• Write reflections on
post it’s (P.O.W.)
while listening.
• ‘Shower’ person in
post it’s.
• Tag next person.
Aspire Communicating with Brilliance Slides
Session 5: Accountability, Support & Next Steps
What is the number 1 action you
must do? By when?
How will you reward yourself?
Aspire Communicating with Brilliance Slides
Aspire Communicating with Brilliance Slides
The Aspire UK 2022
Inspiration
Programme
• Workshops – Inspirational Leadership Toolkit (July),
Leadership Presence (October)
• Webinars – Time & Life Leadership, Resilience Boost
• Aspire Global Village Network – Monthly help exchange
forum
Aspire Communicating with Brilliance Slides
WISH HOPE LIKE TRY WANT COMMIT
Aspire Communicating with Brilliance Slides

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