Assign 10 intro into music videos
- 1. Intro into music videos L/O: -to define a music video, it’s role and purpose -consider history of music video -introduce some theory including ‘visual pleasure’ -
- 2. Task 1: What is a music video? • 1. Why & when were music videos first produced? • 2. How is a music video different to a TV programme? • TV drama for example, what do we expect from music videos? • 3. What is a music video for? What’s it’s purpose? • 4. How do you access music videos? (where do you watch them?)
- 3. • Read and correct where necessary
- 4. History of music videos
- 5. Task 2: Video and questions • 1. What is MTV? • 2. When did it launch? • 3. What opportunity did it offer audiences? • 4. How did it help artists who wanted to make a name for themselves? • 5. What did the MTV VJs help to usher in? • 6. The last VJ in the clip says “you’ll never look at music in the same way again.” What does this mean?
- 6. Video and questions • 1. What is MTV? • Music Television – 24/7 • 2. When did it launch? • 1 August 1981, 12:01am • 3. What opportunity did it offer audiences? • A visual engagement with the artist (prior = only radio or photos in newspapers/magazines etc) • 4. How did it help artists who wanted to make a name for themselves? • Helped them showcase videos, as well as their songs • 5. What did the MTV VJs help to usher in? • A pop culture phenomenon • 6. The last VJ in the clip says “you’ll never look at music in the same way again.” What does this mean? • Music TV changes the way we consume music, can now listen to and watch videos simultaneously, rather than just listening to it on the radio
- 7. 1st video on MTV • Biggles: video killed the radio star • Cost 50,000 dollars, shot in a day • People complained it was too violent because a TV was blown up • https://www.youtube.com/watch?v=W8r-tXRLazs
- 8. How music videos evolved…. • https://www.youtube.com/watch?v=sOnqjkJTMaA • Released Dec 1983 • £500,000 budget • 14 mins long • 1st MV to have world premiere on MTV • Played twice an hour on MTV when first released • Considered to be best MV of all time •
- 9. Continued to evolve… • https://www.youtube.com/watch?v=EVBsypHzF3U • Jan 2010 • 9 mins • Over £500,000 budget • Extensive product placement financed the production • Over 30 million views in first 5 days of release • Sold 7.4 million digital copies – one of her most successful •
- 10. Newer ways of watching MV’s… • Social networking platforms have changed the way we watch music videos and how we listen to music • Websites such as Vevo enable the artist and record label to have their own MV channels rather than MTV VJ’s being in control of what’s being played • Youtube allows audiences to actively access MV’s of artists they want to see, rather than what they VJ selects
- 11. Task 3: questions • 1. How have MV’s developed? • 2. What have they enabled artists to do? • 3. What are the different ways we have viewed MV’s since the 1980’s? • 4. How have websites like YouTube and Vevo changed the way we interact with and view MV’s? • 5. Why are ‘thriller’ and ‘telephone’ and youtube sensations like ‘gangnam style’ good examples of the ‘power’ of the MV?
- 12. Theory: MV and visual pleasure • Andrew Goodwin: • “Sometimes music videos provide a visual pleasure for an audience that encourage repeated viewing – we become familiar with the genre and therefore have expectations.”
- 13. Task 4: • What do you think Goodwin means? Rewrite his quote in your own words
- 14. You could also write this down… • Audiences enjoy the way a music video repeats images, shot types, locations, choreography and certain edits. • Audiences enjoy references to other music videos or media texts (intertextuality) that lead to repeated viewing • We also have certain expectations from different genres of MV’s and different artists and will expect certain things from their MV’s • We enjoy watching MV’s repeatedly to see how our expectations of the video and the artist change
- 15. Task 5: videos that offer ‘visual pleasure’ • 1. make a list of a few music videos you can think of that you have watched more than once because you enjoyed watching them - - - - - • 2. pick 2 videos from your list. What is it about them you enjoyed? • 3. Which artist’s MV’s are the most watched globally? Why?
- 16. What do you think are the most watched MV’s on youtube? http://youtube.wikia.com/wiki/Most_viewed_videos_of_all_time
- 17. Most watched (now and last year)
- 18. Most watched videos…. • http://youtube.wikia.com/wiki/Most_viewed_videos_of_all_time • http://www.vevo.com/browse/top-videos • https://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos
- 20. So……. • Consider the different target audiences and different types of social media…these factors will affect views/engagement.
- 21. Task 6: visual pleasures in a music video • Blank Space • Taylor Swift • 2, 165,416,019 views • 1. what ‘visual pleasure’ does this video have for the audience? • Camera, editing, MES, the genre, use of creativity… • 2. why might the MV want to make a viewer watch it again? • Extension: Compare the visual pleasures in another music video to Blank Space….
- 22. Homework – complete by end of week • Create a presentation to show understanding of what you learned in this lesson. Include visuals from music videos. If you don’t want to re-type info, at minimum (not recommended), it is probably a good idea to include a pic of the worksheet • You decide on level of detail, you now the levels by now!