Assignment 1 advert analysis
- 1. Starter- 5 Question Quiz 1. What’s the name of the shot taken from the floor looking up? 2. What’s the name of the shot used at the beginning of a film to show the location? 3. Name the shot that shows half of the actor’s body. 4. Name the shot taken from high up looking down. 5. What is a canted shot?
- 2. Assignment 1: Task 1 L.O: To analyse and compare how two adverts advertise their products.
- 3. Markscheme
- 4. Analyse two television adverts (No.5 Film and Beyonce Heat). How effective are they in selling their products? P – In the beginning of advert 1 (No.5 Film) an establishing shot was used to set the scene. E – In the shot, we can see Roderigo perched in the C (for CHANEL) overlooking the city. A – This is effective in selling the perfume because the audience are instantly introduced to the branding of the product and the use of celebrity endorsement. L- The advert is a hybrid of short film and advert which sells the exclusive product to Chanel customers. Essay Structure P1) Camera Angle/ movement in No. 5 Film. P2) Sound (diegetic/ non-diegetic sound) Beyonce Heat P3) Mise-en-scene setting/costume/lighting/props No. 5 Film. P4) Camera Angle 2 &movement Beyonce Heat. P5) Conclusion – How are both drink adverts effective at selling their products? P – Name the technique E – What can you see/hear? A – What does it show? What else show? What is the director trying to do? How does it sell the product? L – How does it interest the audience?
- 5. No. 5 Film- How effective are they at selling the perfume? https://www.youtube.com/watch?v=nfoMbir_Qd4
- 6. Beyonce Heat- How effective are they at selling the perfume? https://www.youtube.com/watch?v=b1cPVgeU6hg
- 7. Exemplar- Assignment 1 • http://filestore.aqa.org.uk/subjects/AQA- 4810-W-TRB-U02EXAS-A1POD.PDF
- 8. Analyse two television adverts (No.5 Film and Beyonce Heat). How effective are they in selling their products? Sentence Starters • The advert begins with a ……… shot • This ………… reveals ...... • The mis en scene/ props such as ………. Highlight/ suggest/ emphasise ……….. • The camera angle allows the viewer to …….. • The effect of the diegetic/non-diegetic sound is REMEMBER: The effect is how the advert makes the audience THINK, FEEL OR ACT Paragraph Structure • P – Name the technique • E – What can you see/hear? • A – What does it show? What else show? What is the director trying to do? How does it sell the product? • L – How does it interest the audience? 30 mins P – In the beginning of advert 1 (No.5 Film) an establishing shot was used to set the scene. E – In the shot, we can see Roderigo perched in the C (for CHANEL) overlooking the city. A – This is effective in selling the perfume because the audience are instantly introduced to the branding of the product and the use of celebrity endorsement. L- The advert is a hybrid of short film and advert which sells the exclusive product to Chanel customers.