The assignment focuses on discussing the intersection of personality theory and social psychology, particularly regarding unhealthy groups like gangs or cults. It uses the case of Bob, an adolescent influenced by his gang-infested environment, to illustrate Skinner's behavioral perspective on personality development, emphasizing how environmental factors shape behavior. Students are tasked with proposing environmental changes and positive reinforcements to help Bob transition into a law-abiding citizen, supported by research and APA citation standards.