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Assignment 26
-Individual idea for music videos
Khalid- Young Dumb and Broke
USP:
- Retro style and look
- Tense and trying very hard.
Idea for music video: Narrative
- Slow and long shots showing the scenery and setting
- Small disorganised narrative of the lead singer walking through the streets after a big
argument with his girlfriend over the rent
- Cutting back to him singing in the local bars and clubs trying to earn money.
- Long stretched out scenes of his life and the past of the couple arguing and trying to
make it through each month of rent.
Post Malone – I Fall Apart
USP:
- Vintage clothes
- Tattoos
Idea For music video: Narrative/Performance
- In a studio set just abut to do the first recording of the song
- The video will be black and white as it will add to the effect of the song
- As he performs and sings there will be flash backs to hum and his Girlfriend
going out together hanging out around their local area, in colour
- Cuts back and forth to the Artist singing this emotional song, after each
memory
- At the end of the song the artist takes the headphones off and sits down with
his head in his hands.
Calvin Harris- Feel so Close
USP:
- Young teens
- Expressive
Idea for music video: Performance/ Narratve
- A Group of friends that have been together for ages hanging out
- They are walking to a party/ carnival drinking laughing with each
other
- When they get to the party they all start to drink, dance and have fun
with close shots of each of the 4 friends individually. Showing their
happy and close relationships.
- Towards the end of the night they all decide to leave and walk home
together through the fields and the empty roads.

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Assignment 26 atempt 2

  • 2. Khalid- Young Dumb and Broke USP: - Retro style and look - Tense and trying very hard. Idea for music video: Narrative - Slow and long shots showing the scenery and setting - Small disorganised narrative of the lead singer walking through the streets after a big argument with his girlfriend over the rent - Cutting back to him singing in the local bars and clubs trying to earn money. - Long stretched out scenes of his life and the past of the couple arguing and trying to make it through each month of rent.
  • 3. Post Malone – I Fall Apart USP: - Vintage clothes - Tattoos Idea For music video: Narrative/Performance - In a studio set just abut to do the first recording of the song - The video will be black and white as it will add to the effect of the song - As he performs and sings there will be flash backs to hum and his Girlfriend going out together hanging out around their local area, in colour - Cuts back and forth to the Artist singing this emotional song, after each memory - At the end of the song the artist takes the headphones off and sits down with his head in his hands.
  • 4. Calvin Harris- Feel so Close USP: - Young teens - Expressive Idea for music video: Performance/ Narratve - A Group of friends that have been together for ages hanging out - They are walking to a party/ carnival drinking laughing with each other - When they get to the party they all start to drink, dance and have fun with close shots of each of the 4 friends individually. Showing their happy and close relationships. - Towards the end of the night they all decide to leave and walk home together through the fields and the empty roads.