Assignment 7
- 1. Assignment 7 Reviewing Student Work By Harry Gunner
- 2. Long Road Elements Of Construction Camera - The camera work thought this music video is poor. There is no controlled use of camera but the camera shots suited the genre of the music. Slow paced and calm. A positive about this video is the framing. The artists are always in the frame and never cut out. Editing - The editing in this video has not been challenged at all but the editing suits the genre of the music. This video consists of simple cutting and some fades but it does suit the video. Mise-en-scene - As you can see from the image shown, the costumes is very well thought through as they are wearing casual smart costumes attracting their target audience. Research + Planning – They clearly have researhed different types of music videos as you can eaisly relate them to any mainstream boy band i.e. One Direction and The Vamps who usually have performance videos. This video has also been planned well and thought through as they have taken conventions from mainstream videos and added them to their own.
- 3. Commercial Imperative The target audience for this video is clearly teenage girls. This has been clearly shown by 3 single males singing about how they aren’t perfect and they are so lucky to have such an amazing girl. Overall the video is not aesthetically pleasing, so next time they should maybe think after different settings which are more visually pleasing then rooftops. They should also experiment with different types of editing techniques to make there video more complex and show that they have talented skills. They should also have an identity so people will remember this particular song.
- 4. How could they of improved their music video? What was good about their music video?
- 5. Windsor Boys School Elements Of Construction Camera - The camera control in this music video is amazing. They have clearly used a tripod to keep the camera still and in place. In some shots they have hand held the camera but it suits the video. Editing - The editing in this video has been challenged. This video consists of a variety of different editing techniques. Mise-en-scene - As you can see from the image shown, the clothing is very well thought through. The miming in this video is well constructed as it matches the music. Planning – This video clearly has be planned because of how well constructed it is.
- 6. Commercial Imperative The target audience for this video is clearly early aged adults both male and female. This has been clearly shown by the age of actors and artists and the genre of music. It also engages the audience in the narrative as it is full of narrative enigmas and overall the video is aesthetically pleasing. One thing they should also do is have an identity so people will remember this particular music video.
- 7. How could they of improved their music video? What was good about their music video?
- 8. What are the differences and similarities between these 2 videos?