Assignment Brief Presentation
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Students must create a 6-8 minute digital presentation exploring their personal and cultural identity by addressing the themes of communication, culture, and the individual. The presentation should apply two key concepts from the course and discuss how cultural influences shape identity. It will be graded based on criteria assessing knowledge, application of theory, and communication/presentation skills.
Assignment Brief Presentation
- 1. FACULTY OF CREATIVE, CULTURAL & ACADEMIC STUDIES AS/A Levels AS Communication and Culture Assignment Title: Presentation Assignment Launch: 12.03.10 Final Deadline: Monday 19th April 2010 Note: there is no official draft deadline for this assignment as majority of classes will be workshops providing ample opportunity for feedback Assessors: Simon Gummer Internally verified by: L Daly I/V’s Signature: It is my opinion that all students have the opportunity to achieve all of the assessment criteria as stated on this assignment. This Assignment is graded alongside the two readings. The total mark of the presentation is 50% of your portfolio or 25% of your AS level All work MUST be handed to learners services with a cover sheet by 9 am on the day of the final deadline. Task: Create a 6 to 8 minute long, audio visual, digitalised presentation (on Blogger) that address’s the broad theme:” My culture; who am I in context. Exploring Personal and Cultural Identity Both main areas of study must be addressed i.e. – Communication, Culture and the Individual – Cultural Contexts and Practices You must apply two of the following Comms and Culture key concepts explicitly throughout – Power – Value – Identity – Representation The purpose of the presentation is to deal with the struggle between ‘who we want to be and ‘who we’re allowed to be’: the place where the personal and cultural meet. The presentation will focus on the interrelationships between the individual and wider cultural influences. It will offer an exemplification of the ways in which identity is consciously and unconsciously ‘negotiated’ in the context of social and cultural norms.
- 2. The focus is on personal and cultural identity and the value given to cultural activities; their representation by ourselves and others and their relationship to dominant values and power in society This is a synoptic project. That means you are expected to show knowledge from previous teaching and apply it where relevant. I.e. this must have Comms and Culture critical theory throughout the piece If you choose to, you may make your presentation an extension of your 1000 word exploration but it must take us to new places . Remember… – The presentation must include both audio and visual elements – Choose your key concepts well as they should inform the entire presentation. Invariably Identity will be relevant to all even if it is not one of your chosen two – It must be a completed piece of work, not a draft – The form and context of the presentation should be suitable for an audience your peers i.e. Communication and Culture students. – The presentation should be of a size or length which would engage the full attention of its audience for approximately 6 – 8 minutes. – Use a variety of primary and secondary sources from all outlets just like the Exploration and reference correctly – You must bring in elements from all parts of the course (where relevant) to prove that you have learnt! Audio elements may include any or all of the following: • Speech • Music • Sound effects Visual elements may include any or all of the following: • Still images • Moving images • Graphics • Animation • Written text – The presentation must be on Blogger, however you can use this format to its fullest extension. I.e. you may link to other sites, or academic papers or Youtube etc. As long as you make the navigation clear and discuss critically the external links somewhere on your presentation. Use colours and themes to your advantage to illustrate your story.
- 3. Formula to start the presentation – List a variety of your own personas: Who I am as a student? Who I am as a son/daughter? Etc… – Apply two of the Comms and Culture key concepts to each persona to create a title in the form of a double ended statement: Who I am as a student, Socialisation and Me. How being a teenager ‘trains’ me for society. The key concepts here could be Identity and Power – Then follow the show and tell formula as outlines pages 306-307 of the book. This is important and will help you to think about what will actually be shown Sites of Research can include: Questionnaires, interviews, observation, newspapers, academic articles, song lyrics, print and TV adverts, internet articles, books, people, places, TV news reports, and anything that is relevant when exploring “the meaning of everyday life” How to do the Research? The presentation gives you room to be very creative and to discuss any subject so long as you relate it to your place in society and how easily you fit into that place. It is the site where personal and cultural meet. Once you have completed the Who I Am formula and then applied various areas and titles that link up to the key concepts and then go through the Show and Tell formula, you are ready to start researching. Research in the same way you did for the exploration. Go wide on your secondary sources, looking at all relevant areas. Don’t forget primary research such as questionnaires, or even site embedded surveys etc. Distal all the information, keeping what’s relevant. Think about the presentation in terms of a story, make it easy to follow and take your audience through, piece by piece using the audio visual elements to move the narrative along and show you know your stuff! One good idea if your referencing Comms and Culture theory is to introduce that theorist and their ideas first and then discuss in relation to your own work. All sources and quotes used must be referenced correctly at the end of the report including websites and primary sources. If you are unsure how to do this – ask!
- 4. Grading: This assignment is marked using the below grid and the indicators AO1, AO3 and AO4 each of which we attach to the different parts of your work. Study this grid and aim for level 4! Remember this is one part of a three piece portfolio. The presentation makes up 50% of the portfolio. That’s 25% of the AS level!
- 5. Finally: Use the course book pages 301 - 308 for more specific info. Also use the book for general help and revision. Look at all your notes, talk to your lecturers if you feel you don’t understand what is being asked of you. Use the marking grid for guidance