Assignment2
- 1. What I didn't see before! Nasim Farsinia
- 2. Where did I go? - I went to a shopping mall, sat on a bench in front of 5 different stores and then I went to store in the street. - I spend on average 20 min for each store. - I had already went shopping in all of the stores.
- 3. What was interesting? Summary of observations: ● There's most of the times a pretty girl in the cash. ● Women pay attention to men's section but men don't even bother glancing. ● You lose a lot by looking too fancy for the price of items you sell!
- 4. Shoe Stores ● Tags underneath the shoes means people have to touch them and get to know them! ● Handbags being high up are being ignored. ● Kids shoes at the back.
- 5. The Fancy Store ● Most of the customers are older men. ● Organized by brand. ● It takes a very long time for the customers to pick something. A lot of chitchat involved.
- 6. Lonely Store in the Street ● Doors closed because of the cold ● All glass windows for complete visibility. ● Items will be delivered later.
- 7. Potential Opportunities:Tips ● Items should be accessible in the store, most people don't see or are too shy to ask for an out-of-reach item. ● The more expensive your items are, the more you need to entertain the customer. Potential buyers are probably rich, old, and bored. ● Complements always help, but try to be honest. ● Make sure most of the store is visible from outside and having fake customers inside