Assignment#2 - Pay Attention
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The Latte Express coffee shop places fresh coffee by the door each morning to attract customers both by smell and sight. However, the "Open" sign is covered and the shop can only be spotted from directly in front, with no ground-level signage. Pop music plays on the radio and the queue is managed poorly.
Assignment#2 - Pay Attention
- 1. Latte Express corner coffe shop in San Francisco • Mornings coffee is placed right by the door to draw people in both by smell as well as sight • ‚Open’ sign is covered by sticker
- 2. Latte Express corner coffe shop in San Francisco • Mornings coffee is placed right by the door to draw people in both by smell as well as sight • ‚Open’ sign is covered by sticker
- 3. Latte Express corner coffe shop in San Francisco • Mornings coffee is placed right by the door to draw people in both by smell as well as sight • ‚Open’ sign is covered by sticker • Opp:You can only spot the shop when you walk right infront of it, there is no sign on the ground on eye level • Opp:There could be daily specials • Radio is on pop music • Queue is managed poorly
- 4. Vegetable Shop on the corner • Prices are displayd at eye level • Atmosphere cheerful with colorful pictures
- 5. Vegetable Shop on the corner • Prices are displayd at eye level • Atmosphere cheerful with colorful pictures • There is little concept in the placing of the vegetables • The customers are randomly browsing between the rows- no leading them on a certain ‚path’
- 6. Vegetable Shop on the corner • Prices are displayd at eye level • Atmosphere cheerful with colorful pictures and latin music • Opp:There is little concept in the placing of the vegetables • Opp:The customers are randomly browsing between the rows- no leading them on a certain ‚path’ • Opp:Inside a historical building, more historical themes inside
- 7. Dollar Store • Red painted door frames, big sign advertising dollar shop • Tell windows, goods of the season in the windows • Inside numbered rows, and seperate sections for the various themes
- 8. Dollar Store • Red painted door frames, big sign advertising dollar shop • Tell windows, goods of the season in the windows • Inside numbered rows, and seperate sections for the various themes • Opp: Rows should be labeled on what they are displaying
- 9. Random Store • Lot of good displayed on the street front – welcoming atmosphere • Inside too stuffed, impossible to browse both sides of the rows- cannot turn around
- 10. Random Store • Lot of good displayed on the street front – welcoming atmosphere • Inside too stuffed, impossible to browse both sides of the rows- cannot turn around • Expensive goods eye-level or above • No music – sales personal not helpful at all
- 11. Walgreens • Daily special displayed in the window • Good be a bit more colorful – very sterile atmosphere, no music • Orderly rows by ‚theme’ • Sales personal not present between the aisles– cashier extremely friendly, queue well managed