Attack the block
- 1. Attack the Block is a British film directed by Joe Cornish, ATB is a hybrid genre with mixture of urban comedy and sci-fi. Studio Canal, Film4 and UK film Council are they production companies. This movie was released on May 13th 2011, and on it’s opening weekend it made $137,5800 (USA) the critics has rated 6.6 out of 10. The purpose of the poster? The purpose of having a poster is a way of promoting the film as well as to attract their target audience to go and watch the film at the cinema. Posters are displayed at. • Billboards • Bus-stop {advertisement board} • Cinemas • Social media websites {e.g. Facebook or Twitter} There are many ways to display posters however, These are very common ones.
- 2. Target Audience. ATB target audience is 15-26 years old. It is aimed at this exact age range because the audience feel they can relate to the characters from the movie since they’re roughly the same age. {15-26}. This also makes it intriguing to the audience. Demographics The film’s genre is a hybrid of comedy and sci-fi to target two type of audience. Appeals to the mainstream audience by making it comedy but also had targeted youths by making it Urban. This movie was only not made for A-C1 group but also E group because people from E group come from A-C1 groups. Targeted Nick Frosty fans, comedy fans and sci-fi fans. Having different ethnicities {black , white, mix-race} characters to appeal to the audience
- 3. The poster appeals to the audience because without the need to watch the trailer, they can already see what genre it is by the falling asteroids suggestions that it is a sci-fi based film. The tagline “INNER CITY VS OUTER SPACE” is catchy however it is also two different places {earth} and {outer earth} combining the two makes it good because it brings sci-fi and comedy. ‘’Inner City’’ tells that it is set in the city. By having this saying it will target audience that like movies set in cities. “VS” suggestions that there's going to be frightening and “Outer space” tells us that something is going to be coming to earth to attack the city. The dominant use of the saturated colour of blue in this poster gives the piece a rather mystical tone, which in turn, reflects the urban sci-fi genre of the film. This brings the youth audience who love to watch urban movies. The kids also appeals the youth audience because they’re carrying weapons and dressed in urban clothing. The audience may feel they can relate to the kids situations
- 4. The young adults characters are there in the poster to relate to wide range of an audience such as the older generation to grab their attention. These specific characters appeal to precise audience for example the woman appeals to middle-class working women’s, age between 21-30 years old. By using this woman in the film it helps to gain more audience and their attention because they might feel they can relate to the woman. The man appeals to the middle age male {21-30} audience yet again to help widen the audience. Including these two type of characters help to broaden the audience appealing to the outside of the main target. The Kids have been constructed to appeal to their audience by the way they’re dressed. The boy’s outfits are similar to the way young people dress these days, The dress code appeals to the audience making them feel they’re involved in the movie or they can relate to it. Because of the way the characters are dressed young people are most likely to watch it. Furthermore, from the way the characters standing suggestions that they’re unity (Gang) that is ready to fight whatever comes there way, this will appeal to the young audience as most of them seem to show themself as hard-core, not afraid of anything thrown at them and most youngest hang out in groups. Also there is combination of ethnicities . These days they’re many people are from different ethnicities. By having these mixture of people a lot of audience will feel like they can relate to characterise. The props used in the poster are bike and a samurai sword, The bike seems to be a main element because a lot of young people use bikes to get around. A lot of audience feel they can relate to the props used.
- 5. The iconic building {tower 42} and {the gherkin} are representative of London, this will appeal to the audience that look movies set in London or cities. This is also a secondary image. The block {Primary image} tells us that the movie is set in a council estate building, This will attract the audience as many young people live in estate buildings and hang around it. This is appealing to the audience as the majority of us like to know where the film is set and it would intrigue us to watch it. This is movie also lets people who live in London relate to it. Use of low angel shots, this helps to make the block look more menacing this make it appealing to the audience because it makes them wonder “what has these kids done?, why does the building look scary?” This makes them want to watch it and find out more.
- 6. They had included „From the producers of Shaun of the Dead‟ because people who loved “Shaun of the dead” might end up liking “attack the block” both films were produced by the same people, this is good way to get audience because people they‟re targeting more than their audience by targeting Shaun of the dead audience as well. Also the actor who was in Shaun of the dead also appears in this film give the movie that stoner comedy. The promotional methods used are at the bottom of the poster is their Facebook page, they use a Facebook page because the target audience use social media website like Facebook. The target audience can leave their feedbacks.