The film poster for Attack the Block aims to appeal to a target audience of young people and adults. It features a diverse group of teenagers dressed in casual youth style clothing, as well as some adults. The poster establishes the sci-fi genre through images of a spaceship approaching a city skyline. It promotes the film as set in London and produced by the same people as Shaun of the Dead to draw in that audience. Social media promotion on Facebook is mentioned to engage young people interested in finding out more about the film online.