Attracting Links
- 2. Who is this guy? sharkseo.com @sharkseo
- 3. HackerBuddy
- 4. Just Buy This One
- 5. Uptime Robot
- 6. OkCupid
- 7. Why? Attractive Content Can attract strong links Picks up links over time Diversifies your anchor text Hopefully future-proof Great for branding
- 8. An important note about anchor text.
- 9. It ’ s more likely to be successful if you target a community and get to know them. Lessons Learned 1
- 10. The audience for your linkable content can be different from your current customers. Lessons Learned 2
- 11. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
- 12. News sites want a story: Think of a headline when pitching news. Lessons Learned 3
- 13. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
- 14. The longer it takes, the lower the ROI: Build prototypes quickly, it doesn ’ t need to be perfect. Lessons Learned 4
- 15. You won ’ t always be successful: Try to launch a prototype first to gauge the reaction. Lessons Learned 5
- 16. You won ’ t always be successful: Squeeze as much link value out of it as you possibly can, even if it if fails. Lessons Learned 5 - Killer Startups - MakeUseOf - Startup Lift - Museum of Modern Betas - Infographics Showcase
- 17. You need to let people know about it. Promote it properly. Lessons Learned 6 stumbleupon.com/ads facebook.com/advertising reddit.com/promoted
- 18. React quickly, join the conversation when it gets traffic. Lessons Learned 7
- 19. WHERE DO I START?
- 20. Get to know your communities
- 21. Get a coder in your team
- 22. Infographic & blog post data: google.co.uk/intl/en/landing/internetstats
- 23. Infographic & blog post data: data.worldbank.org
- 24. Infographic & blog post data: google.com/publicdata