Attracting My Audience: Feedback
- 4. Any other comments from participants? Yes: “folk”. The response to this question shows that it is clear to readers what genre of music I was intended to present in my magazine. Some participants have responded with rock and pop, as well as the additional comment of folk which is understandable. Indie music is a wide genre that is often linked to other genres (indie rock and indie pop are often considered genres in themselves), so I still thing the slight variety in responses demonstrates I have successfully appealed to my audience in terms of genre.
- 6. Any other comments from participants? No. The response to this question shows what I expected and intended. Although I do want to appeal to both genders with my product, the focus is more on attracting female readers. The survey shows that I have been successful in creating a product suited to both genders, but one that leans slightly more towards the feminine side.
- 8. Any other comments from participants? No. Again the feedback here implies I have been successful in appealing to my target audience. The two main age groups I was targeting were teenagers aged 15 to 18 and adults aged 19 to 25. Participants of the questionnaire have recognised that the product appeals most to these age groups and so I can conclude that I have appealed to my intended age group.
- 10. Any other comments from participants? No. I was aiming to create a professional and conventional product with my music magazine, so that I could attract a class B/upper class C1 audience. This question shows that I have been partly successful in doing this. The majority of the feedback states that the product only “partly” has a professional look. However over 33% of participants replied “yes” it does look professional, and I only had one response of “no”. Therefore I think I can see that my product could be improved in terms of professionalism, but that it still manages to appeal to my audience.
- 12. Any other comments from participants? Yes: “artists featured”, “bands” and “colour coordination”. The variety in response to this question suggests that I have been successful in appealing to my audience. I attempted to ensure that every feature of my magazine attracted readers and the fact that every option of this question has at least five respondents who chose it makes me confident that I have managed to do this.
- 13. 13 people responded with ‘no’ however the following areas of improvement were identified: • FONTS: several people commented that some fonts were unclear or that the variety of fonts was unnecessary. They suggested that less fonts would look more professional and less ‘erratic’. • COLOURS: respondents generally liked the colour scheme but commented that the peach and white may be difficult for some readers to see clearly • IMAGE: some responses suggested that the images – particularly the front cover image – needed to be edited slightly to look more professional. Just small tweaks like increasing the brightness and the quality. • LAYOUT: there were several answers that commented on the overly ‘busy’ structure, particularly on the contents page. They suggested that making everything less crowded might make it easier to read.
- 14. Although there were several areas of improvement identified by respondents, they were mostly about minor adjustments to make that would adapt look of the magazine. Nobody suggested changes in the feature stories, artists featured or the free gift offered so I feel those areas successfully appealed to my audience. Aesthetic is also a matter of opinion so although the actual look of my magazine may not appeal to my audience as much as I thought, it is very subjective and easily fixable.
- 16. Any other comments from participants? No. There is, again, a wide variety in response to this question. The majority of people answered ‘7’ which, although not ideal, I think is acceptable and shows that I was at least partly successful in attracting my audience. The survey revealed that a lot of my participants didn’t necessarily buy magazines on a regular basis anyway, which may explain the response to this question.
- 17. 39 people responded “no” to this question for a variety of reasons: some because they thought it was a unique product, others because they didn’t read any other magazines. Other comments included: • NME • Q • “Teen Vogue, sort of, and Journal... also Family Circles, but only because of the colour scheme...” • “Not exactly. The way it's styled does remind me of most music magazines on the market (AP, for instance) but it has it's own twist, I think. Plus it features bands that you don't usually see on magazines but people love. I like that about it most.” • “A folk version of Kerrang!, but better.” • “It reminds me of a cross between music magazines and Seventeen.”
- 18. I feel these responses show that I have successfully appealed to my target audience. The suggestion that my magazine is similar to existing products like Q, NME and Kerrang! means that I have created a conventional product that attracts a similar audience to these magazines.
- 19. In conclusion I feel I have been successful in attracting my audience. Although there are some improvements that could be made, as a whole I think this survey has shown that my product is conventional and appeals to the audience that I intended it to.