This document summarizes the results of a survey given to 15-17 year olds about their music preferences. The survey included 8 questions about favorite music genres, artists, magazines, reasons for reading magazines, desired article types, color associations with genres, photo vs. text preferences, and maximum price willing to pay for a magazine.
The key results were that rock and pop were the most popular genres, Catfish and the Bottlemen was the most liked artist, NME was the most read magazine, interviews and reviews were the most wanted article types, black/yellow/red were associated with rock, most preferred magazines with photos over text, and most would pay £5 or less for a magazine. These findings informed the