Augmented Reality for Print
0 likes116 views
Augmented reality can be used in marketing to bring print materials to life through digital content and interactivity. It allows adding video, audio, images, 3D models, and text to printed pages through scanning with a smartphone. This engages customers and generates interest by linking the physical and digital worlds. Augmented reality solutions can measure campaign success, simplify access to information, and update existing print materials. Examples are shown of loyalty programs that scan codes to collect customer data and product demonstrations using augmented reality.
Augmented Reality for Print
- 1. Augmented Reality Marketing innovation - using AR/VR with Print and beyond Christian Kiesewetter, Konica Minolta Business Innovation Centre Europe
- 2. Augmented Reality in 6 icons ☺
- 3. Augmented Reality: Websites, Data, Documents, Videos, Paper, Brochures, Use with Smart Devices: Tablets, Smartphones, Smart Glasses
- 4. Like Pokémon GO for Business Using Augmented Reality to generate New Business * Picture taken from www.niantic.com
- 5. Ahhh wait Pokémon is a Game?! Mio revenue in 3 weeks160 Billion revenue expected by Apple in two years3 Mio downloads in 19 days75
- 6. Augmented Reality for Konica Minolta
- 7. Not about technology Generate new Business
- 9. Paper and enhance it with Digital Paper vs. Digital
- 12. Use Augmented Reality Solutions to grow your Business!
- 13. Augmented Print
- 14. Bringing Print to Life Print Smartphone Augmented Reality Social Web User InteractionDigital Content Shopping, Ads
- 17. Engage - Generate Interest - Learn Link / Combine off- and online world! Digital Print New Digital Offering
- 18. Our Offering
- 19. What we offer to you Mobile App Standard app customized to your needs Create your AR experience by yourself and publish in app No digital content? We help you creating videos, 3D- Content Management Content Creation
- 21. Mobile App (Brand as you like)
- 22. Augmented Print - Benefits Add value to print Simplify access to information Measure success of campaigns Update existing print material Drag&Drop Editor Connect on-/offline Present stories Create awareness
- 23. Augmented Print Current Features Standard Product Text Images Videos Buttons Multiple customers, tenants or apps Drag & Drop Google Firebase Reporting
- 24. Augmented Print - Current Features Interactivity 3D Models HTML Content User Management
- 25. Augmented Print - Upcoming Multilingualism 360° Content Dashboard
- 26. Customer Example: UK Mail
- 29. Status Quo: Collecting data Force customers to enter code manually
- 30. Way simpler: Use your smartphone! Scanning Vouchers in 3 simple Steps
- 31. Use Case: Loyalty Campaign Easy to use data input (coupons, loyalty Scan and verify codes on the fly Increase conversion rates of campaigns Collect data from customers
- 32. Examples > 40.000 users > 1.000.000 interactions / month up to 200 user interactions / minute during a German match of the EURO 2016 > 48.000 unique users > 325.000 scans
- 34. Use AR/VR to demonstrate your products
- 35. Example AR: Workplace Hub
- 36. Example: Unilever Vietnam / Brazil
- 37. Example: Unilever Vietnam / Brazil
- 39. ARE YOU INTERESTED? GET IN TOUCH! VISIT: BIC.KONICAMINOLTA.EU WRITE: CHRISTIAN.KIESEWETTER@KONICAMINOLTA.EU CALL: +43 (676) 87882 1926