Avnet Experience
- 1. Summer 2019 Internship in Review August 8, 2019
- 2. Our Team 2 Luke Elliott Corporate Strategy Intern Yanni Dong Data Analytics Intern Arianna Trinidad Marketing Intern Josh Varkey Accounting Intern
- 3. Marketing Department Experience - Arianna Supplier Marketing ● Campaign Marketing ● Integrated Communications Customer Marketing ● Lead Generation ● Email Marketing Pinnacle Media (Internal Agency) ● Digital Media ● Web ● Creative ● social media
- 4. Digital Projects - Arianna ● Led Social Media Campaign + Organized a team + Created content and copy + Executed social media strategy ● Created Defense and Aerospace SharePoint web page with team ● Assisted in creating IP&E Power Video + Email Promotion
- 5. Campaign Projects - Arianna ● Uploaded leads and supported MQL’s transition into Salesforce ● Coordinated bi-weekly sales slide content for distribution to regional sales teams ● Supported project managers on supplier requests for campaigns & Avnet.com ● Assisted with campaign analytics in Adobe Power BI + Optimized reporting for customer presentations
- 6. Business Impact - Arianna ● 362 leads in Salesforce that resulted in 1.2 million in sales-opportunity pipeline. ● Intern Day Social Metrics: ○ Twitter: 3.63% Engagement Rate ○ LinkedIn: 7.16% ER ○ Facebook: 10% ER ○ Instagram Stories: 27% viewership increase
- 7. Reflection - Arianna - Professional Development ● Networking - Executive & Marketing Professional 1:1’s ● Technical Skills - Software Proficiency - Data Analysis ● Interpersonal Skills - Office etiquette (social awareness) - Manage resources and time - Personal Development ● Change and Adaptability ● B.O.B v. Awareness
- 8. Mystery Shopping - Luke • Gathered market and competitor research in a non-biased method • Analyzed 8 distributors, including Avnet and Newark • Analyzed 5 industry leading manufacturers • Rankings were based on criteria along the customer journey; • Search, Buy, Wait, Receive, Return • Identified customer pain points and reasoning driving brand loyalty • Presented findings in a visual format to 15 executives 8
- 9. Arrow Certification Program / ArrowPlus - Luke • Analyzed emerging businesses and strategies within Arrow • Reviewed Arrow Certification Program and ArrowPlus; • ACP: Arrow’s version of a start-up end to end ecosystem • AP: Freelance platform connecting engineers to employers • Both programs had advantages, processes, and benefits • Examined submission criteria for project requirements • Researched interests of partnerships (Indiegogo, Freelancer) 9
- 10. Ask Avnet - Luke • Pinpointed and addressed opportunities for Ask Avnet • Suggested key functionalities to further develop Ask Avnet, including; • Add frequently asked questions and actions • Increase feedback availability • Tailor Ask Avnet according to customer needs • Performed customer journey mapping and incubated solutions • Reflection - Being flexible & adaptable will unlock new opportunities 10
- 11. Business Migration Team Project - Yanni 11 SQL Server Azure Databricks Azure Data Lake Project Scope • Small-scale individual project Project Goal • Building a data pipeline between SQL to Azure Data Lake Accomplishments • Got exposure to Azure Databricks • Leveraged languages such as SQL, Scala, and Python
- 12. Customer Match/Lead Share - Yanni Data Lake • PF • Avnet Databricks • Coding Salesforce • Automate results Marketo • Identify leads Customer Match Lead Share Project Scope • Large-scale multiple projects • Three Regions: NA, EMEA, APAC Project Goal • Automate Customer Match process • Pass leads to Avnet to generate higher revenue Accomplishments • Salesforce automation • Resolved formatting issues • Reviewed data quality • Added additional fields Stage 1 Stage 2
- 13. Reflection - Yanni The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past, we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. Charles R. Swindoll Self-development • Technical Skills o Data Engineering Skills o Microsoft Azure Cloud Knowledge • Soft Skills o Critical Thinking Skills o Time management Skills Key Learning • Never stop learning • Change is the only constant in life
- 14. Josh Accounting Scope ● Internal Controls ● SOX compliance ● Tax Projects ● UAR ● Fraud Risk Assessment ● Tax Apportionment
- 15. Reflection “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” –Winston Churchill Self-development • Technical Skills o Data Visualization o Increased accounting knowledge • Soft Skills o Networking o Critical thinking Key Learning • Diversify your learning • A positive attitude is key to success
- 16. Thank you