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AVOID TRAP-DOOR DECISIONS:
5 LESSONS LEARNED FROM SCALING
STRIPE
CLAIRE HUGHES JOHNSON
COO
Stripe
@stripe @chughesjohnson
AVOID TRAP-DOORDECISIONS:
5 LESSONS LEARNED FROM SCALING STRIPE
CLAIRE HUGHES JOHNSON
COO
Stripe
@stripe @chughesjohnson
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Increasing the GDP of the internet
Global economy
Internet economy
potential
5%
Today
Time
GDP
Traditional payments matrix
Business
Stripe helps businesses get online
fast
Business
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Our operating principles
Put users
first
Urgency and
focus
Reason
clearly
Disagree
and commit
Deliver
results
Meticulous
foundations
Efficiency is
leverage
We haven’t
won yet
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Our operating principles
Put users
first
Urgency and
focus
Reason
clearly
Disagree
and commit
Deliver
results
Meticulous
foundations
Efficiency is
leverage
We haven’t
won yet
Our operating principles
Urgency and
focus
Reason
clearly
Disagree
and commit
Deliver
results
Meticulous
foundations
Efficiency is
leverage
We haven’t
won yet
Put users
first
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Provide a speedy on-ramp
Programming languages, as many as you can
Obsess over your documentation
Support: bake it in from the beginning
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
A N O T H E R W A Y
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Ensure it’s truly unimportant.
Then, go for it.
High confidence required. Pursue
strong organizational commitment.
YOLO
Be thoughtful and careful. Less
confidence may be needed, but don’t
make the decision alone.
TRAPDOOR
TUNABLE
IMPORTANT
(High impact)
UNIMPORTANT
(Low impact)
Decision-making framework
Avoid trapdoor decisions
Avoid trapdoor decisions
CMO
?
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Marketing Ops
Sales Ops
People Ops
Financial Ops
User Ops
Marketing Ops
Sales Ops
People Ops
Financial Ops
User Ops
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
GLOBAL PAYMENTS AND TREASURY NETWORK
RADARSIGMABILLING CONNECT TERMINAL ISSUINGPAYMENTS
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
Know your forever user
Use your principles
Names stick
Preserve optionality
Manual processes first
1
2
3
4
5
THANK YOU
@stripe @chughesjohnson
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe