AWS CloudSchool Introduction - December 2014
1 like540 views
The document introduces AWS Cloud School, focusing on the benefits of AWS, such as agility, platform breadth, continual innovation, and cost savings. It outlines how businesses can leverage AWS for various applications, including development, data storage, and enterprise solutions. The document also highlights the significant growth in AWS usage and encourages participation in learning about AWS services.
AWS CloudSchool Introduction - December 2014
- 1. Welcome to Cloud School @AWScloud @AWS_UKI
- 2. Welcome to Cloud School Ian Massingham - Technical Evangelist 12 December 2014 ianmas@amazon.com @IanMmmm
- 3. Feedback. It’s really important to us Please fill out the survey that you receive after the event #CloudSchool #AWS
- 4. Thanks to our Sponsors
- 7. Learning about Cloud Computing with AWS Why are organisations using AWS? Who is using AWS and what are they using it for? How can I learn more about AWS?
- 8. Why are organisations using AWS?
- 9. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
- 10. Why does agility matter?
- 11. Hotels Music Magazines Storage
- 12. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
- 13. A Culture of Innovation: Experiment Often & Fail Without Risk
- 14. #2: Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications
- 15. Enterprise Applications Virtual Desktops Sharing & Collaboration Real-‐time Streaming Data Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-scaling and Load Balancing) Databases (Relational, NoSQL, Caching) Mobile Services Infrastructure Regions Availability Zones Points of Presence Identity Sync Mobile Analytics Networking (VPC, DX, DNS) CDN Access Control Usage & Resource Tracking Monitoring and Logs Administration & Security Key Storage & Management Identity Management Service Catalog Platform Services Deployment & Management One-‐click web app deployment Dev/ops resource management Resource Templates Push Notifications App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Analytics Hadoop Data warehouse Data Pipelines Code Deploy Code Pipeline Code Commit
- 16. 11 regions 28 availability zones 52 edge locations
- 17. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
- 18. New EC2 Instance Type: C4 Compute Optimized 2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS EBS-optimized by default, at no extra cost
- 19. New EBS Volumes: Larger & Faster General Purpose (SSD) Up to 16TB 10,000 IOPS Up to 160MBps Provisioned IOPS (SSD) Up to 16TB 20,000 IOPS Up to 320 MBps
- 20. Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost
- 21. Introducing Amazon Aurora Commercial-grade Database Engine at Open-source Cost MySQL compatible 5X better performance than standard MySQL Available, durable and fault tolerant Highly scalable and secure Available through Amazon RDS
- 22. λ Introducing AWS Lambda An event-driven computing service for dynamic applications
- 23. A Focus on Functions, Data and Events Events from AWS services Cloud Functions Automatic
- 24. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 4 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 46 price reductions since 2006
- 25. AWS PRICING PHILOSOPHY More AWS Usage More Customers More Infrastructure Lower Infrastructure Costs Reduced Prices Economies of Scale Ecosystem Global Footprint New Features New Services Infrastructure Innovation 46 PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
- 26. AWS Trusted Advisor: Automated Cost Optimization and Advice 2,600,000+ recommendations $350M+ in cost reductions To: AWS Customer From: Amazon To: AWS Web Services Customer Subject: From: Potential To: AWS Amazon Cost Savings Customer Web From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Dear Customer, We have identified $49,000 of potential savings in your current Dear Customer, We have identified $49,000 of potential savings in your current
- 27. Who is using AWS and what are they using it for?
- 28. Startups on AWS
- 30. 150,000 people are hosted on any given night
- 31. Total Number of Guests January 2013 4 Million 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 32. June 2014 15 Million Total Number of Guests Up by Over 10 Million in One Year 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 33. 1,400 1,050 700 350 0 24 48 432 2010 2014 1,300 Total Number of EC2 instances
- 34. Why AWS?
- 35. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
- 36. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”
- 39. Sharepoint and SAP SAP 70% reduction in operational costs #1: Development and Testing Do more dev and test work, faster Oracle Reduced dev and test environment costs
- 40. #2: New Workloads Product prototyping Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit App streaming Firmware News distribution upgrades Mobile musicMobile games discovery
- 41. #3: Supplement Existing Workloads with the Cloud Analytics Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Equipment leasing app Disaster recovery SSAE 16- compliant to restore all data within 2 hours Operational applications Export data to AWS for analytics processing
- 42. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
- 43. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
- 44. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
- 45. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating to AWS in 18 months
- 46. How can I learn more about AWS?
- 47. Amazon EC2 Amazon EBS AWS Import & Export AWS Identity & Access Management Amazon SNS Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon EMR Amazon CloudWatch GovCloud AWS Direct Connect AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache Amazon SES 2008 2009 2010 2011 Amazon EC2 Amazon CloudSearch Amazon Dynamo DB Amazon Glacier Amazon Redshift Amazon Route 53 AWS Storage Gateway Amazon SWF Amazon AppStream Amazon Elastic Transcoder Amazon Kinesis AWS OpsWorks Amazon CloudHSM Amazon CloudTrail AWS Data Pipeline Amazon WorkSpaces AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 2012 2013 Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 45 price reductions +454 Amazon EC2 Container Service AWS Lambda AWS Service Catalog AWS Config AWS CodeDeploy AWS CodeCommit AWS CodePipeline AWS Key Management Service Amazon RDS for Aurora Amazon Cognito Amazon Mobile Analytics AWS Zocalo AWS Directory Service 2014
- 49. Let’s Get Started ianmas@amazon.com @IanMmmm