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What’s New & What’s Next
@IanMmmm
Ian Massingham, Worldwide Lead, AWS Evangelism
Millions Of Ac tive Customers Per Month
Largest Number Of Startup Customers
Largest Number Of Enterprise Customers
Where Are We In The Cloud’s Evolution?
In 2014
New normal
In 2015
Control over your
own destiny
Today
Harder, Faster, Better, Stronger
Compute

VMs, Auto-scaling,
Load Balancing,
Containers, Virtual
Private Servers, Batch
Computing, Cloud
Storage
Object, Blocks, File,
Archivals, Import/Export,
Exabyte-scale data
CDN
Databases
Relational, NoSQL,
Caching, Migration,
PostgreSQL
Networking
CORE
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model

Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition
Sharing &
Collaboration
Exabyte-Scale

Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data 

Collection
ETL
Streaming Data 

Analysis
Interactive SQL 

Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet,
TensorFlow, & others)
Server MigrationCommunications
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity
Management
Key Management 

& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment

& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS

Protection
Support
Professional

Services
Optimization
Guidance
Partner

Ecosystem
Training &
Certification
Solutions Management
Account
Management
Security & Billing
Reports
Personalized
Dashboard
TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Integrated Identity
& Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRIDANALYTICS MOBILE SERVICESDEV/OPS IoT MACHINE LEARNING ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute

VMs, Auto-scaling, Load
Balancing, Containers,
Virtual Private Servers,
Batch Computing, Cloud
Functions, Elastic GPUs,
Edge Computing
Storage
Object, Blocks, File,
Archivals, Import/Export,
Exabyte-scale data transfer
CDN
Databases
Relational, NoSQL,
Caching, Migration,
PostgreSQL compatible
Networking
VPC, DX, DNS
CORE SERVICES
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center
Most Complete Technology Platform
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data 

Collection
ETL
Streaming Data 

Analysis
Interactive SQL 

Queries
ANALYTICS
Hadoop, Spark,
Presto, HBase,
Hive, Mahout, Pig,
Zeppelin
Amazon
EMR
Elasticsearch
Amazon
Elasticsearch
Interactive
queries
Amazon
Athena
Data warehouse
Amazon
Redshift
Redshift
Spectrum
Business intelligence
Amazon
QuickSight
Real-time
streaming data
Amazon Kinesis
Analytics
Storage and
databases
AWS Has Made Petabyte-scale Analytics Accessible
To Companies Of All Sizes
No infrastructure
or clusters to set
up and manage
Results within
seconds
Query S3 directly
and right away
Pay for just the
queries you run
No need to move
data to Athena
Amazon Athena
Interactive query service that makes it easy to analyze data in
Amazon S3 using standard SQL
Amazon EMR
Analyze large data sets using popular big data processing
frameworks
Fully customizable 

clusters
Code your own 

applications
Hadoop, Spark,
Presto, HBase
Amazon Redshift
Analyze large data sets using popular big data processing
frameworks
Highly
structured
Complex queries
across very large
databases
Pull together data
from different sources
20x faster than ad-
hoc query services
Amazon Redshift
Analyze large data sets using popular big data processing
frameworks
Highly
structured
Complex queries
across very large
databases
Pull together data
from different sources
20x faster than ad-
hoc query services
Query S3 directly or join data
across Redshift and S3
Support for CSV, JSON, ORC,
and Parquet data formats
Scale Redshift compute and

storage separately
Amazon Redshift
Redshift
Query Engine
Redshift Data
Data Lake
Amazon S3
Redshift Spectrum
Extend Redshift Queries To Data In Amazon S3
Extract, Transform, Load: Ubiquitous And
Tedious
Tedious, “fiddly”
boilerplate code
Understand what
data you have and
where
Done repeatedly,
reliably, and at
scale
Resource-
intensive and
irregular
AVAILABLE NOW
Fully managed Data Catalog
and ETL service
AWS Glue
AWS Glue
Fully managed Data Catalog and ETL service
Discovers and
catalogs your
data
Schedules
and runs your
ETL jobs
Generates
customizable
transformation
code
Serverless -
provisions and
manages your
infrastructure
Build your data catalog
Generate & edit transformations
Schedule and run your jobs
Machine Learning Is
Undergoing A Renaissance…
The Challenge For Machine Learning: Scale
Data Training Inference At the Edge
Tons of GPUs and CPUs
Serverless
Tons of GPUs
Elastic capacity
Pre-built images
PBs of existing data
Aggressive migration
New data created on AWS
IoT and mobile deployment
Mobile optimization
IoT device optimization
The Challenge For Machine Learning: Scale
Data Training Inference At the Edge
Machine Learning On AWS Today
SERVICES
PLATFORMS
ENGINES
INFRASTRUCTURE
Amazon ML
Spark &
EMR
Kinesis Batch ECS
GPU CPU IoT Mobile
Apache MXNet Caffe 2 Theano PyTorch CNTKTensorFlow
Vision
Amazon Rekognition
Chat
Amazon Lex
Speech
Amazon Polly
Machine Learning in the
hands of every developer
Early detection of

diabetic complications
New Pinterest Lens mobile
app uses TensorFlow to let
users find pins based on
the pictures they take
Real time, per pixel
object segmentation
Thousands of Amazon Engineers
Focused on Machine Learning
https://reinvent.awsevents.com/
27 November – 1 December
Las Vegas, NV
aws.amazon.com/blogs
aws.amazon.com/new
@AWScloud @AWS_UKI
Thank You!
@IanMmmm
Ian Massingham, Worldwide Lead, AWS Evangelism

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What's New & What's Next from AWS?

  • 1. What’s New & What’s Next @IanMmmm Ian Massingham, Worldwide Lead, AWS Evangelism
  • 2. Millions Of Ac tive Customers Per Month
  • 3. Largest Number Of Startup Customers
  • 4. Largest Number Of Enterprise Customers
  • 5. Where Are We In The Cloud’s Evolution? In 2014 New normal In 2015 Control over your own destiny
  • 7. Compute
 VMs, Auto-scaling, Load Balancing, Containers, Virtual Private Servers, Batch Computing, Cloud Storage Object, Blocks, File, Archivals, Import/Export, Exabyte-scale data CDN Databases Relational, NoSQL, Caching, Migration, PostgreSQL Networking CORE Integrated Networking Rules Engine Device Shadows Device SDKs Device Gateway Registry Local Compute Custom Model
 Training & Hosting Conversational Chatbots Virtual Desktops App Streaming Schema Conversion Image & Scene Recognition Sharing & Collaboration Exabyte-Scale
 Data Migration Text to Speech Corporate Email Application Migration Database Migration Regions Availability Zones Points of Presence Data Warehousing Business Intelligence Elasticsearch Hadoop/Spark Data Pipelines Streaming Data 
 Collection ETL Streaming Data 
 Analysis Interactive SQL 
 Queries Queuing & Notifications Workflow Email Transcoding Deep Learning (Apache MXNet, TensorFlow, & others) Server MigrationCommunications Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases API Gateway Single Integrated Console Identity Sync Mobile Analytics Mobile App Testing Targeted Push Notifications One-click App Deployment DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates Build & Test Analyze & Debug Identity Management Key Management 
 & Storage Monitoring & Logs Configuration Compliance Web Application Firewall Assessment
 & Reporting Resource & Usage Auditing Access Control Account Grouping DDOS
 Protection Support Professional
 Services Optimization Guidance Partner
 Ecosystem Training & Certification Solutions Management Account Management Security & Billing Reports Personalized Dashboard TECHNICAL & BUSINESS SUPPORT MARKETPLACE Monitoring Manage Resources Data Integration Integrated Identity & Access Integrated Resource & Deployment Management Integrated Devices & Edge Systems Resource Templates Configuration Tracking Server Management Service Catalogue Search HYBRIDANALYTICS MOBILE SERVICESDEV/OPS IoT MACHINE LEARNING ENTERPRISE APPS MIGRATION APP SERVICES INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS Compute
 VMs, Auto-scaling, Load Balancing, Containers, Virtual Private Servers, Batch Computing, Cloud Functions, Elastic GPUs, Edge Computing Storage Object, Blocks, File, Archivals, Import/Export, Exabyte-scale data transfer CDN Databases Relational, NoSQL, Caching, Migration, PostgreSQL compatible Networking VPC, DX, DNS CORE SERVICES Facial Recognition & Analysis Facial Search Patching Contact Center Most Complete Technology Platform
  • 8. Data Warehousing Business Intelligence Elasticsearch Hadoop/Spark Data Pipelines Streaming Data 
 Collection ETL Streaming Data 
 Analysis Interactive SQL 
 Queries ANALYTICS
  • 9. Hadoop, Spark, Presto, HBase, Hive, Mahout, Pig, Zeppelin Amazon EMR Elasticsearch Amazon Elasticsearch Interactive queries Amazon Athena Data warehouse Amazon Redshift Redshift Spectrum Business intelligence Amazon QuickSight Real-time streaming data Amazon Kinesis Analytics Storage and databases AWS Has Made Petabyte-scale Analytics Accessible To Companies Of All Sizes
  • 10. No infrastructure or clusters to set up and manage Results within seconds Query S3 directly and right away Pay for just the queries you run No need to move data to Athena Amazon Athena Interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL
  • 11. Amazon EMR Analyze large data sets using popular big data processing frameworks Fully customizable 
 clusters Code your own 
 applications Hadoop, Spark, Presto, HBase
  • 12. Amazon Redshift Analyze large data sets using popular big data processing frameworks Highly structured Complex queries across very large databases Pull together data from different sources 20x faster than ad- hoc query services
  • 13. Amazon Redshift Analyze large data sets using popular big data processing frameworks Highly structured Complex queries across very large databases Pull together data from different sources 20x faster than ad- hoc query services
  • 14. Query S3 directly or join data across Redshift and S3 Support for CSV, JSON, ORC, and Parquet data formats Scale Redshift compute and
 storage separately Amazon Redshift Redshift Query Engine Redshift Data Data Lake Amazon S3 Redshift Spectrum Extend Redshift Queries To Data In Amazon S3
  • 15. Extract, Transform, Load: Ubiquitous And Tedious Tedious, “fiddly” boilerplate code Understand what data you have and where Done repeatedly, reliably, and at scale Resource- intensive and irregular
  • 16. AVAILABLE NOW Fully managed Data Catalog and ETL service AWS Glue
  • 17. AWS Glue Fully managed Data Catalog and ETL service Discovers and catalogs your data Schedules and runs your ETL jobs Generates customizable transformation code Serverless - provisions and manages your infrastructure
  • 18. Build your data catalog Generate & edit transformations Schedule and run your jobs
  • 19. Machine Learning Is Undergoing A Renaissance…
  • 20. The Challenge For Machine Learning: Scale Data Training Inference At the Edge
  • 21. Tons of GPUs and CPUs Serverless Tons of GPUs Elastic capacity Pre-built images PBs of existing data Aggressive migration New data created on AWS IoT and mobile deployment Mobile optimization IoT device optimization The Challenge For Machine Learning: Scale Data Training Inference At the Edge
  • 22. Machine Learning On AWS Today
  • 23. SERVICES PLATFORMS ENGINES INFRASTRUCTURE Amazon ML Spark & EMR Kinesis Batch ECS GPU CPU IoT Mobile Apache MXNet Caffe 2 Theano PyTorch CNTKTensorFlow Vision Amazon Rekognition Chat Amazon Lex Speech Amazon Polly Machine Learning in the hands of every developer
  • 25. New Pinterest Lens mobile app uses TensorFlow to let users find pins based on the pictures they take
  • 26. Real time, per pixel object segmentation
  • 27. Thousands of Amazon Engineers Focused on Machine Learning
  • 30. Thank You! @IanMmmm Ian Massingham, Worldwide Lead, AWS Evangelism