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AWSome Day: Intro
ianm@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
15 September 2015
#AWS #AWSomeDay
Introduction to AWS
Ian Massingham
AWS Technology Evangelist
@IanMmmm
ianm@amazon.com
2008 2009 2010 2011 2012 2013 2014
Over 1 Million
Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Startup Customers
http://aws.amazon.com/solutions/case-studies/
Meerkat
Enterprise Customers
http://aws.amazon.com/solutions/case-studies/
ISV Partners
http://aws.amazon.com/solutions/case-studies/
Gartner	
  “Magic	
  Quadrant	
  for	
  Cloud	
  Infrastructure	
  as	
  a	
  Service,”	
  Lydia	
  Leong,	
  Douglas	
  Toombs,	
  Bob	
  Gill,	
  Gregor	
  Petri,	
  Tiny	
  Haynes,	
  May	
  28,	
  2014.	
  This	
  Magic	
  Quadrant	
  graphic	
  was	
  published	
  by	
  Gartner,	
  Inc.	
  as	
  part	
  of	
  a	
  larger	
  research	
  note	
  and	
  should	
  be	
  evaluated	
  in	
  the	
  context	
  of	
  the	
  enMre	
  report.	
  The	
  Gartner	
  report	
  is	
  available	
  	
  at	
  hNp://aws.amazon.com/resources/analyst-­‐
reports/.	
  Gartner	
  does	
  not	
  endorse	
  any	
  vendor,	
  product	
  or	
  service	
  depicted	
  in	
  its	
  research	
  publicaMons,	
  and	
  does	
  not	
  advise	
  technology	
  users	
  to	
  select	
  only	
  those	
  vendors	
  with	
  the	
  highest	
  raMngs.	
  Gartner	
  research	
  publicaMons	
  consist	
  of	
  the	
  opinions	
  of	
  Gartner's	
  research	
  organizaMon	
  and	
  should	
  not	
  be	
  construed	
  as	
  statements	
  of	
  fact.	
  Gartner	
  disclaims	
  all	
  warranMes,	
  expressed	
  or	
  
implied,	
  with	
  respect	
  to	
  this	
  research,	
  including	
  any	
  warranMes	
  of	
  merchantability	
  or	
  fitness	
  for	
  a	
  parMcular	
  purpose.	
  
Gartner Magic Quadrant
Cloud Infrastructure as a Service
Cloud Has Become The New Normal
What Are The Patterns Of This
New Normal?
Start-ups Build Businesses From
Scratch In The Cloud
1
No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud
Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Collaboration Matchmaking
Speed Is Not Just For Start-ups: 

Companies of All Sizes Move Faster Than Ever Before
2
Intro Presentation at AWS AWSome Day Glasgow September 2015
It’s Impossible To Stay Competitive Today
Without The Cloud
In The Old Days…
Spend millions for expensive, inflexible,
slow-moving infrastructure that is
#FrozenInTime
Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use
Enterprises Are Using The Cloud For
New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content
Customers Want Access To The
Sunday Roast with all the Trimmings
3
Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform
Infrastructure ServicesRegions
Availability
Zones
Compute Storage
Objects, Blocks, Files
Networking CDN
Databases
SQL, NoSQL, Caching
Vast Infrastructure Technology Platform
Infrastructure Services
Security & Management
Enterprise
Apps
Virtual Private
Networks
Identity &
Access
Encryption
Keys
Configuration Monitoring Dedicated
Regions
Availability
Zones
Compute Storage
Objects, Blocks, Files
Networking CDN
Sharing &
Collaboration
Virtual
Desktops
Directories
Email &
Calendaring
Storage
Gateway
Analytics Mobile Development
Data Warehousing
Hadoop
Streaming
Data Pipelines
Machine
Learning
Source
Code
Containers
Deployment
Build Tools
DevOps
Identity
Sync
Mobile Analytics
Push Notifications
Mobile Backend
Platform Services
Functions
Mobile & Web
Front-end
Data Store
Identity
Real-time
Management
Tools
Notifications
Queueing
Orchestration
Search
Email
Hybrid Cloud
Management
Identity Federation
Direct
Connect
Backups
Deployment
Integrated
Management
Databases
SQL, NoSQL, Caching
App
Vast Infrastructure Technology Platform
Compute Storage Auditing, Security &
Compliance
Relational
Databases
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Expansive Services With Depth of Functionality
2008 2009 2010 2011 2012 2013 2014
516
280
159
82
6148
24
AWS Rapid Pace Of Innovation
516 major new features and services launched in 2014
Invention Is Continuous
4
For Example, Consider Compute…
m1.small General Purpose (M3)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
New
Building With Smaller Blocks
Quicker to build Lower costEasier to adapt and update
</> </></>
Containers, the Cloud & Application Architecture
Application

portability
Environment

fidelity
Continuous

deployment
High availability

& scale
Amazon EC2 Container Service
Launch and terminate 

Docker containers
Across a cluster 

of EC2 instances
Mount persistent 

volumes at launch
Private Docker 

repositories
Shrinking Compute To Atomic
Scale With AWS Lambda
AWS Lambda: An Event Driven
Computing Service
Events from AWS services Cloud Functions
in Node.js
Automatic execution with
no servers to provision
How Are Customers
Using AWS Lambda?
Data triggers Stream processing Indexing &
synchronization
1
10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
0
01
10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
0
0
IoT Server-free
back-end
us-west-2
ELB
ELB
Bidders
Ad Servers
us-east-1
ELB
ELB
Bidders
Ad Servers
eu-west-1
ELB
ELB
Bidders
Ad Servers
ap-southeast-1
ELB
ELB
Bidders
Ad Servers
ap-northeast-1
ELB
ELB
Bidders
Ad Servers
Kinesis
S3
60B Events/
Day
600k Files/
Day
SQS
SQS
SQS
SQS
Machine
Learning
Analytics
Dynamic
Creatives
Profiles
DynamoDB
us-west-2
DynamoDB
us-east-1
DynamoDB
eu-west-1
DynamoDB
ap-southeast-1
DynamoDB
ap-northeast-1
Create robust, scalable and secure APIs in minutes
Amazon API Gateway
Versioning Metering and
throttling
Caching Signing &
authorization
SDK
generation
Learning more about AWS
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
Let’s Get Started
@IanMmmm
ianm@amazon.com
Ian Massingham
AWS Technology Evangelist
What’s Next?
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/

self-paced-labs
Try products, gain new skills,
and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification
AWS Self-Paced Labs
Gain practical, hands-on experience working with technology
in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and
consumable format
More than 50 AWS self-paced labs are available ranging from
introductory to advanced topics
aws.amazon.com/training/self-paced-labs
Instructor-Led Training
Solutions
Architects
Developers
SysOps
Administrators
Architecting 

on AWS
Advanced Operations
on AWS
Developing
on AWS
Systems Operations
on AWS
AWS 

Essentials
Architecting on AWS: 

Advanced Concepts
Getting Started Advanced
Introduction
to AWS 

Series
Big Data 

on AWS
Specialty
aws.amazon.com/training
Certification Roadmap
aws.amazon.com/certification
Master

Level
Professional

Level
Associate

Level
AWS Certified 

Solutions Architect –
Professional Level Exam
AWS Certified 

Solutions Architect – 

Master Level Exam
AWS Certified 

Solutions Architect – 

Associate Level Exam
AWS Certified 

SysOps Administrator –
Associate Level Exam
AWS Certified 

Developer – 

Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified 

DevOps Administrator – Professional Level Exam
Create an AWS Account
Visit aws.amazon.com to create an AWS account
Take a Free Lab
Visit run.qwiklab.com
Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new
AWS User Groups
www.meetup.com/Amazon-Web-
Services-User-Group-Scotland/
https://reinvent.awsevents.com
http://reinvent.awsevents.com/
Thank You
#AWS #AWSomeDay
Follow
us
for m
ore
events
&
w
ebinars
@AWS_UKI for local AWS events & news
@AWScloud for Global AWS News & Announcements
#AWS #AWSomeDay

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Intro Presentation at AWS AWSome Day Glasgow September 2015