Intro to AWS for Women Who Code Bristol
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Ian Massingham discusses the reasons organizations are adopting Amazon Web Services (AWS), highlighting agility, platform breadth, continual innovation, and cost savings as key factors. AWS offers a wide range of services that enable enterprises to innovate quickly and adapt flexibly to market demands, while continuous updates enhance performance and reduce costs. The platform's pricing models and economies of scale further contribute to its attractiveness for businesses of all sizes.
Intro to AWS for Women Who Code Bristol
- 1. Amazon Web Services Ian Massingham - Technical Evangelist 23 October 2014 ianmas@amazon.com @IanMmmm
- 2. Why are organisations using the Cloud?
- 3. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
- 4. Why does agility matter?
- 5. Hotels Music Magazines Storage
- 6. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
- 7. A Culture of Innovation: Experiment Often & Fail Without Risk
- 8. #2: Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications
- 9. Foundation Services Infrastructure Storage (Object, Block and Archive) Security & Networking Access Control Regions Availability Zones CDN Points of Presence Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile & Devices Identity Sync Mobile Analytics Notifications Applications Virtual Desktops Collaboration and Sharing Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing)
- 10. 11 regions 28 availability zones 52 edge locations
- 11. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
- 12. New SSD-Backed Elastic Block Storage New default block storage option Simple pricing structure, you only pay for the storage provisioned (no need to provision IOPS or to factor in the cost of I/O operations Predictably burst up to 3,000 IOPS, Deliver 3 sustained IOPS for every GB of configured storage GENERAL PURPOSE (SSD) EBS VOLUMES JUNE 17 2014 https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
- 13. EC2 T2 Instances Reduce costs for applications that can benefit from bursts of CPU power Available in three sizes (micro, small, and medium) with On-Demand prices that start at $0.013 per hour ($9.50 per month) Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode) Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month t2.micro 1 10% 1.0 6 $0.013 $9.50 t2.small 1 20% 2.0 12 $0.026 $19.00 t2.medium 2 40% 4.0 24 $0.052 $38.00 T2 INSTANCE FAMILY JULY 01 2014 https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
- 14. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 4 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 45 price reductions since 2006
- 15. AWS Trusted Advisor: Automated Cost Optimization and Advice To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services 1,700,000+ recommendations $300M in cost reductions To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services
- 16. Who is using AWS and what are they using it for?
- 17. Startups on AWS
- 19. 150,000 people are hosted on any given night
- 20. Total Number of Guests January 2013 4 Million 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 21. June 2014 15 Million Total Number of Guests Up by Over 10 Million in One Year 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
- 22. 1,400 1,050 700 350 0 24 48 432 2010 2014 1,300 Total Number of EC2 instances
- 23. Why AWS?
- 24. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
- 25. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”
- 27. How does AWS Innovate?
- 28. Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback Epic + = Collaboration
- 29. Amazon EC2 Amazon EBS AWS Import & Export AWS Identity & Access Management Amazon SNS Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon EMR Amazon CloudWatch GovCloud AWS Direct Connect AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache Amazon SES 2008 2009 2010 2011 Amazon EC2 Amazon CloudSearch Amazon Dynamo DB Amazon Glacier Amazon Redshift Amazon Route 53 AWS Storage Gateway Amazon SWF Amazon AppStream Amazon Elastic Transcoder Amazon Kinesis AWS OpsWorks Amazon CloudHSM Amazon CloudTrail AWS Data Pipeline Amazon WorkSpaces AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 2012 2013 Since inception AWS has: • Released 1002 new services and features • Introduced over 35 major new services • Announced 45 price reductions +345 Amazon Cognito Amazon Mobile Analytics AWS Zocalo AWS Directory Service 2014
- 30. Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK Hi! SNS Push Notifications AWS Mobile Services AWS SUMMIT NEW YORK, JULY 10 2014 OVER 10,000 REGISTRATIONS ANNOUNCED AMAZON COGNITO, AMAZON MOBILE ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH https://aws.amazon.com/mobile/