B2 B Social Networking
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The document provides tips for using LinkedIn to grow a professional network and increase profits. It recommends completing your profile with a photo, resume, and up-to-date information to brand yourself positively. It also suggests connecting with your existing contacts database, joining relevant industry groups to become a thought leader, actively participating and seeking connections, and starting a group for your peers or clients to further build your network.
B2 B Social Networking
- 1. Tactics to Grow Your Network and earn more profits through linkedinB2B Social NetworkingEntrepreneur advisors, December 2009
- 2. The Trade ShowLike a trade show, LinkedIN gives B2B sales professionals the unique opportunity to connect with potential clients in a business focused environment. Taking a strategic approach without going overboard will net a larger network and more profits. LinkedIN Benefits Self-Organized NetworkFocused on business Capture new connections 24/7 AvailabilityScalable
- 3. Brand YourselfComplete your profile to the greatest extent possiblePictureResume/Work ExperienceUp to date informationCreate a Positive PerceptionsTransperency– Be open and honest Activity – Update and engage regularlyKnowledge – Post content interesting, useful and self-less for your audience of peers and clients
- 4. Start and Grow Your NetworkWork with what you gotUpload an existing databaseSend invitations Generate new connectionsMeet someone new? Invite them to connectActively discuss your LinkedIN account in conversationSee who your network knowsA current contact is bound to be connected to an old contact
- 5. Join Relevant GroupsJoin industry groupsBe a thought leadersJoin groups your clients would joinActively ParticipateComment on discussionsPose questionsSeek connections with other group membersAsk other members to connectFocus on active members
- 6. Start a GroupAdminister a group for your peersBe the thought leaderCreate lively discussionsPromote among your peersAdminister a group your clients would want to joinWhat connections do they want to make?What are their needs and how can you fulfill them?Start a group around a popular eventIndustry trade shows, meetings, conventionsTip: Take groups offline by hosting in-person networking events
- 7. Search for Your MarketResearch to find connectionsMake note of groups, recent activity, current connectionsUse data for sales prospectingLearn organizational structure, current roles
- 8. Actively Promote YourselfLinkedIN Paid AdvertisingTarget key LinkedIN users based on seven different criteria: location, company size, industry, job function, age, seniority, gender
- 9. Go PremiumCreate greater efficiency by upgrading your LinkedIN account
- 10. Look in the MirrorContent MattersRegular and measured activityUseful information for others to useRecommendationsAsk for them and give them selflessly Transparency MattersAlways post unique recommendations, comments and discussionsThe skills and experiences that you have earned is what matters the most
- 11. Entrepreneur Advisorswww.entadvisors.com Twitter: @entadvisors