B2B eCommerce marketplace using Magento, Odoo & MVM from retailon

B2B eCommerce Marketplace using Magento, Odoo & MVM from www.RetailOn.net Page 1
B2B Marketplace eCommerce
Magento, Odoo & MVM

Table of Contents
1. Magento.............................................................................................................................................. 4
1.1 Magento Community Feature List.............................................................................................. 5
1.1.1 Marketing, Promotions and Conversion Tools ............................................................. 5
1.1.2 Search Engine Optimization............................................................................................ 5
1.1.3 Site Management ............................................................................................................. 5
1.1.4 Catalog Management .................................................................................................... 6
1.1.5 Catalog Browsing.............................................................................................................. 6
1.1.6 Product Browsing............................................................................................................... 6
1.1.7 Checkout, Payment and Shipping ................................................................................ 7
1.1.8 Payment Gateways.......................................................................................................... 7
1.1.9 Order Management......................................................................................................... 8
1.1.10 Customer Accounts.......................................................................................................... 8
1.1.11 Customer Service .............................................................................................................. 9
1.1.12 International Support........................................................................................................ 9
1.1.13 Analytics and Reporting .................................................................................................. 9
1.1.14 Mobile Commerce ........................................................................................................... 9
1.2 Magento Enterprise Exclusive Features ................................................................................... 11
1.2.1 Rich Merchandising Suite (RMS)................................................................................... 11
1.2.2 Dynamic Rule Based Product Relations...................................................................... 11
1.2.3 Persistent Shopping......................................................................................................... 11
1.2.4 Automated Email Marketing Reminder ...................................................................... 11
1.2.5 Private Sales ..................................................................................................................... 11
1.2.6 Gift Registry....................................................................................................................... 11
1.2.7 Gifting Options................................................................................................................. 11
1.2.8 Rewards Points................................................................................................................. 12
1.2.9 Store Credits ..................................................................................................................... 12
1.2.10 Multiple Wish Lists............................................................................................................. 12
1.2.11 Add to Cart by SKU......................................................................................................... 12
1.2.12 Return Management Authorization (RMA) ................................................................ 12
1.2.13 Content Management System..................................................................................... 12
1.2.14 Scheduled Import/Export Functionality ...................................................................... 12
1.2.15 Backup and Rollback..................................................................................................... 13
1.2.16 Staging, Merging and Rollback of Content............................................................... 13
1.2.17 Customer Attribute Management............................................................................... 13
1.2.18 Administrator Permission Roles on Website and Store Levels ................................. 13
1.2.19 Price and Promotion Permission ................................................................................... 13
1.2.20 Logging of Administrator Actions................................................................................. 13
1.2.21 Category View and Purchase Permissions per Customer Group (Limited
Catalog Access) .............................................................................................................................. 13
1.2.22 Order Archiving ............................................................................................................... 14

1.2.23 Solr Search ........................................................................................................................ 14
1.2.24 Full Page Caching........................................................................................................... 14
1.2.25 Configurable Order Tracking Widget.......................................................................... 14
1.2.26 Support for Alternate Media Storage – CDN and Database................................. 14
1.2.27 PA-DSS Certification/Payment Bridge......................................................................... 14
1.2.28 Strong Data Encryption, Hashing and Key Management ...................................... 14
1.3 Magento advanced feature list using Magento Extensions ............................................... 15
1.3.1 Menu...................................................................................................................................... 15
1.3.2 Site Management ............................................................................................................... 15
1.3.3 Integrations........................................................................................................................... 15
1.3.4 Marketing.............................................................................................................................. 16
1.3.5 Utilities .................................................................................................................................... 16
1.3.6 Themes................................................................................................................................... 16
2. Odoo (Open ERP)............................................................................................................................ 17
2.1 Why Odoo? .............................................................................................................................. 17
2.2 What Odoo has to offer?....................................................................................................... 17
2.3 The official Odoo apps are organized in 6 groups: .......................................................... 17
2.4 Features Available:.................................................................................................................. 18
2.5 Concepts & Approach........................................................................................................... 18
2.6 More Specifications................................................................................................................. 19
Summary................................................................................................................................................ 20
3. RetailOn Multi Vendor MarketPlace ............................................................................................ 21
3.1 Creating a Vendor-Role..................................................................................................... 22
3.2 Assigning Appropriate Resources to the Vendor-Role................................................. 23
3.3 Creating an User Account for the Vendors ................................................................... 24
3.4 Logging-In as Vendor and Performing a Sample Operation ..................................... 24
3.5 E-Mail Demo ......................................................................................................................... 25
3.6 Displaying Vendor-Orders.................................................................................................. 25
3.7 Uploading Bulk Image ........................................................................................................ 25
3.8 Uploading The Images ....................................................................................................... 26
3.9 URLs ........................................................................................................................................ 27
3.10 Summary ............................................................................................................................... 27
4. Key Contacts .....................................................................................Error! Bookmark not defined.

1. Magento
Magento Community Edition is an open-source content-management system for
e-commerce web sites. It employs the MySQL relational database management
system, the PHP programming language, and elements of the Zend Framework. It
applies the conventions of object-oriented programming and model-view-
controller architecture. It also uses the entity–attribute–value model to store data.
Other than the core functionality, many a functionality can be extended by
adding new plug-in modules / extensions.
Magento provides a basic theme which sets up an e-Commerce website. The
theme is designed for customizing all pages by adding or editing the PHP, HTML
and CSS. Custom themes can be installed which changes the display of the
website or its functionality. Without loss of content or layout of pages, themes are
interchangeable with Magento installations.
At the core of the application is the open source shopping cart Magento.
Standard features include site management, marketing and promotional tools,
international support, search engine optimization, analytics and reporting. The
standard Magento Community Edition features are listed in next segment.
Magento comes in enterprise flavour as Magento Enterprise Edition with additional
features like enhanced search, performance, scalability etc. Additional required
features on Magento CE or EE can always be incorporated through the installation
of existing or custom developed extensions.
Having an open architecture, XML data feeds and APIs, the system is
flexible enough to incorporate advanced features and integrate with other third
party systems to facilitate functional requirements and workflow.
The Magento architecture is based on Model/View/Controller Design pattern.

1.1 Magento Community Feature List
1.1.1 Marketing, Promotions and Conversion Tools
• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability to restrict to stores, categories or
products
• Flexible coupons (pricing rules) with ability to restrict to stores, customer groups,
time period, products, and categories
• Generate a set of unique coupon codes for each promotion and export the list of
codes for offline distribution, email, newsletters and more. Easily manage and
monitor coupon usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Minimum Advertised Price (MAP)
• Landing page tool for categories
• Customer groups
• Product bundles
• Recently viewed and compared products
• New items promotional tool
• Persistent shopping cart
• Google Website Optimizer integration for A/B and multivariate testing
• Free shipping options
• Polls
• Newsletter management
• Send to a friend for all visitors or registered users only
• Send wish lists by email
1.1.2 Search Engine Optimization
• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping
1.1.3 Site Management
• Control multiple websites and stores from one Administration Panel with the ability to
share as much or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies. Web Services API for easy
integration between Magento and third-party applications
• Batch import and export of catalog and customer information
• Content Management System for informational and landing pages
• Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)

• CAPTCHA functionality to help prevent automated software from attempting fake
logins. This auto-generated test ensures that the login is being attempted by a
person and can be enabled in both the admin and customer login areas
1.1.4 Catalog Management
• Simple, configurable (e.g. size, color, etc.), bundled and grouped products
• Create different price points for different customer groups, such as wholesalers and
retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation of different item types
• Inventory management with backordered items, minimum and maximum quantities
• Batch updates to products in admin panel
• Automatic image resizing and watermarking
• Advanced pricing rules and support for special prices
• Search results rewrites and redirects
• Moderated product tags and reviews
• Customer personalized products – ability to upload images and text (i.e. for
embroidery, monogramming, etc.)
• Customer sorting – define attributes for customer sorting on category (price, brand,
etc.)
• RSS feed for low inventory alerts
1.1.5 Catalog Browsing
• Layered / faceted navigation for filtering of products in categories and search
results. Filter products by price and display a range of prices based on even
increments or by a similar number of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs
• Ability to assign designs within category and product level (unique design per
product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format
1.1.6 Product Browsing
• Multiple images per product
• Product image zoom-in capability
• Related products
• Stock availability
• Multi-tier pricing upsell
• Product option selection

• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook
1.1.7 Checkout, Payment and Shipping
• One-page checkout
• Guest checkout and checkout with account to use address book
• Shipping to multiple addresses in one order
• Option for account creation at beginning of checkout
• SSL security support for orders on both front- end and back-end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline payments
• Configurable to authorize and charge, or authorize only and charge on creation of
invoices
• Integration with Amazon Payments
• Integration with multiple PayPal gateways
• Integration with Authorize.net
• Integration with Google Checkout (Level 2)
• Accept checks/money orders
• Accept purchase orders
• Additional payment extensions available through Magento Connect
• Shipping integration with label printing - view, edit, print labels for all major carriers
• Integrated for real-time shipping rates from: - UPS, UPS XML (account rates), FedEx
(Account rates), USPS and DHL
• Ability to specify allowed destination countries per method
• Flat rate shipping per order or item
• Free shipping
• Table rates for weight, sub-total, destination and number of items
• On-site order tracking from customer accounts
1.1.8 Payment Gateways
Magento Secure Payment Bridge supports the following payment methods, which are
integrated with external payment gateways. Some of the methods can be used with,
or without, Magento Secure Payment Bridge. Most of the methods listed are available
“out-of-the-box” for Magento Enterprise Edition, and can be used with Magento
Secure Payment Bridge when installed, enabled, and properly configured.
 PayPal
 Authorize.Net
 Cyber Source
 First Data
 WorldPay
 PSiGate
 Braintree
 DIBS Payment Services

 Ogone
 Paybox Direct
 PAYONE.de
 Sage Pay Direct
 eWAY Direct
1.1.9 Order Management
• View, edit, create and fulfill orders from the admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for
split fulfillment
• Print invoices, packing slips and shipping labels
• Call center (phone) order creation - provides transparent control for administrators
and front-end enhancements for customers during the shopping process. Changing
product configurations, for all types of products, can be done by the call center
sale representative on the admin side as well as by the customer throughout the
shopping process. Custom product choices and configurations can be changed
directly during order creation, in the wish list and the shopping cart
- Includes the ability to create new customers, or select existing customers and view
their shopping cart, wish list, last ordered items, and compared products lists, as well
as select addresses, give discounts and assign custom prices
• Assisted Shopping - customer service representatives and other admin users are
able to manage products and coupons in customers’ shopping carts and wish lists
through the administrator panel
• Customized Order Status - tracking an order is easier than ever with customizable
order statuses easily assigned to order states. A pre- defined list of order states (ex.
new, processing, payment review, complete) represents the order processing
workflow. An order status is assigned as a sub-category of the order state (ex.
cancelled, complete, decline)
• Create re-orders for customers from the administration panel
• Email notifications of orders
• RSS feed of new orders
1.1.10 Customer Accounts
• Account dashboard
• Address book with unlimited addresses
• Wish list with ability to add comments
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Email or send RSS feed of wish list
• Newsletter subscription management
• Product reviews submitted
• Product tags submitted
• Downloadable/digital products

1.1.11 Customer Service
• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable transactional emails
1.1.12 International Support
• Support for localization, multiple currencies and tax rates -Includes support for
WEEE/DEEE in EU
• Support for accented characters and right to left text
• Configurable list of allowed countries for:
- Site registration
- Shipping destination addresses with ability to specify per shipping method
- Billing addresses with ability to specify per payment method
• European Union VAT-ID validation facilitates the tax collection process by
automatically applying the correct tax rules according to VAT customer groups
• EU cookie notification simplifies the EU Privacy and Electronic Communications
Directive compliance process by displaying an opt-in message at the top of the
storefront
1.1.13 Analytics and Reporting
• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Best purchased products report
• Low stock report
• Search terms report
• Product reviews report
• Tags report
• Coupon usage report
• Total sales invoiced
• Total sales refunded
1.1.14 Mobile Commerce
• Support for native applications on iPhone, iPad and Android mobile devices
• One admin panel for multiple devices
• Seamless integration with your current product catalog, CMS and store

configurations
• Real-time customization including updates for promotions and merchandising
• Support for a wide range of checkout capabilities
• Mobile HTML5 - quickly and easily create a storefront optimized for mobile devices
so customers can shop even when they’re on the go. This mobile interface uses
HTML5 technology and supports iPhone, Android and Mobile Opera browsers. It
includes out-of-the- box features such as:
- Device-specific media capabilities for audio and video
- User-friendly search and results display
- Clean display of product detail pages
- Pinch, multi-touch and scaling images
- Easy swipe between product images
- Zoom capabilities
- Cross-sell and up-sell capabilities
- Drag-and-drop of products to the shopping cart

1.2 Magento Enterprise Exclusive Features
1.2.1 Rich Merchandising Suite (RMS)
Segment customers into groups and optimize marketing initiatives by identifying
specific customer groups using specific characteristics (address, location, sex, etc.)
and/or value (purchase history, on-site browsing, etc.).
Advanced segmentation capabilities include the ability to identify unknown site
visitors. Whether they’re new visitors or returning customers who have not logged in,
you’ll now be able to identify and target them with special promotions to convert
browsers into buyers.
1.2.2 Dynamic Rule Based Product Relations
Dynamically target customers to present up-sells, cross-sells, and related products
based on their specific product selections. Rules are easily administered through a
condition based tool, allowing marketers to easily manage specific product a
suggestions, shopping cart price rules and banners to any customer segment to
encourage additional purchases.
1.2.3 Persistent Shopping
Customers are able to shop and maintain items of interest in their shopping cart,
wish lists, recently viewed and recently compared items between browsing sessions
and from device to device. Once a customer logs in to a site, a long-term cookie is
established for that browser/ device combination and the customer can now view
the contents of their shopping cart in subsequent sessions without logging in again.
1.2.4 Automated Email Marketing Reminder
Increase customer retention by automating email reminders to customers with
abandoned shopping carts and wish lists. Email reminder campaigns are
configurable and customizable for a variety of parameters including frequency,
cart value, quantity and more.
1.2.5 Private Sales
Restrict your catalog to specific customers. Create invitations and events for limited
time sales to select customers and allow customer-initiated invitations.
1.2.6 Gift Registry
Increase revenue and capture valuable customer data with the Gift Registry
feature. Those purchasing gifts can search for the registry by owner’s name, email or
gift registry ID. Privacy settings are included.
1.2.7 Gifting Options
Allow customers to purchase physical and virtual gift certificates/cards for your

store. Increase the average order value with gift wrapping and gift messaging
options to individual products or complete orders before check out. Applicable
pricing and taxes for gift wrapping options are easily configured by administrators.
1.2.8 Rewards Points
It enables merchants to implement programs that provide incentives to frequent
shoppers, increasing customer loyalty. Points can be awarded based on a wide
range of transactions and customers. Redemption rules can be controlled by
merchants based on a variety of parameters including balances, expiration,
customer history, conversion rate and more.
1.2.9 Store Credits
Store credits can be created and tied to customer accounts. Orders can also be
refunded with store credit or virtual gift cards which can be redeemed to make
future purchases.
1.2.10 Multiple Wish Lists
Customers can save products to multiple wish lists and copy or move items from list
to list. They can make their wish lists public so they’re searchable by anyone. And
merchants can review them to learn about their customers’ wants and needs.
1.2.11 Add to Cart by SKU
Streamline the ordering process, especially for B2B customers, by enabling them to
enter a list of SKUs without having to go into product pages. This simplifies large
orders, recurring orders and ordering based on offline catalogs.
1.2.12 Return Management Authorization (RMA)
It enables of customer and merchant administration of returns with support for
partial order and individual item returns, customer notifications, shipping methods
and more.
1.2.13 Content Management System
Magneto’s CMS uses a WYSIWYG editor with support for rich content. Build complex
content pages, create multiple versions of a page, restrict publishing privileges and
create menus. Easily add CMS pages to the navigation menu and create copy or
delete different CMS hierarchy trees for each website and store view individually or
en masse.
1.2.14 Scheduled Import/Export Functionality
Import and export product catalog data either locally or from remote FTP servers.
Merchants can configure for error handling, status reporting and backup.

1.2.15 Backup and Rollback
Manage and schedule a variety of backup operations with the option to roll back
the changes to reverse any modifications. This feature is particularly useful when
testing new modules or customizations, or when upgrading to a new version of
Magento. You can review specific customizations and their impact on the new
code. (We do not recommend using this feature in your production environment.)
Three types of backup are supported:
• System Backup
• Database Backup
• Database and Media Backup
1.2.16 Staging, Merging and Rollback of Content
Create a staging site to test new categories, product information, promotions etc.
Content can be merged to the live site after approval, either on-demand or per a
schedule. Supports on- demand scheduled merges and rollbacks of content.
1.2.17 Customer Attribute Management
Improve sales and marketing efforts with advanced attribute management.
Customer account and address attributes are managed by the Magento
Administrator interface and then used to create customized marketing campaigns
and customer profiles.
1.2.18 Administrator Permission Roles on Website and Store Levels
Restrict access roles so that staff can view only the data to the stores relevant to
them.
1.2.19 Price and Promotion Permission
Merchants can create and control multiple admin roles for reading and editing
prices and promotions.
1.2.20 Logging of Administrator Actions
Track and review all actions taken by administrator users, with the ability to see
views, edits and deletions of information. Logs are associated to specific
administrator users, with the ability to see the action taken, when it was made, and
more.
1.2.21 Category View and Purchase Permissions per Customer Group (Limited
Catalog Access)
Manage viewing or purchasing items access by customer group. Access can be
controlled globally or by specific category.

1.2.22 Order Archiving
Increase store performance and provide efficiencies in store management through
an order archiving module, enabling merchants to archive orders after a
configurable time. Orders are still available to both administrators’ users and
customers, while providing increased performance by storing historical orders in an
archive.
1.2.23 Solr Search
An alternative to the standard Magento search, Solr search provides merchants
with site- search options and enhancements to the speed, quality and relevancy of
search results provided to customers. Performance and search quality are improved
with layered navigation and features like spelling/synonyms/stop words and
weighted attributes.
1.2.24 Full Page Caching
Enhance performance with caching of primary pages, including category, product
and CMS pages for all users, including session users (excludes personal information).
Caching of pages generally improves server response times and reduces load.
1.2.25 Configurable Order Tracking Widget
Customers can track the status of existing orders and returns without the need to log
in to their account.
1.2.26 Support for Alternate Media Storage – CDN and Database
Media files can be stored within the database or CDNs.
1.2.27 PA-DSS Certification/Payment Bridge
Magento Secure Payment Bridge is a PA-DSS certified payment application,
enabling merchants to efficiently attain PCI compliance with minimum cost and
effort. Customers will also be able to securely save their credit card information for
future transactions.
1.2.28 Strong Data Encryption, Hashing and Key Management
Strong data encryption based on AES-256 and strong hashing based on SHA-256.
Database keys are easily managed and updated.

1.3 Magento advanced feature list using Magento Extensions
1.3.1 Menu
 Customer Experience
 Alternative Sales Model
 Blog Tools
 Category and Product Page Enhancements
 Checkout
 Gifting
 Images and Media
 Internationalization and Localization
 Merchandising
 Mobile
 Personalization
 Search and Navigation
 Shopping Cart
 Social
 Widgets
1.3.2 Site Management
 Administration
 Automation
 B2B
 Billing and Invoicing
 Catalog
 Content Management
 CRM
 Customer Service
 Data
 Ease of Use
 Image Processing
 Import/Export
 Mobile Administration
 Order Management
 Reporting
 Shipping
 Taxes
1.3.3 Integrations
 Accounts and Back Office
 CRM
 E-mail Integration
 Integration Tools
 Migration Tools
 Payment and Gateways
 Shipping and Fulfillment

 Shopping site Integration
 Social and Marketing Integration
1.3.4 Marketing
 Advertising and Marketing
 Affiliate Programs
 Analytics
 Email Marketing
 Paid Search Advertising
 Pricing and Promotion
 SEO
 Social Marketing
1.3.5 Utilities
 Developer tools
 Optimization
 Server Performance and Caching
 UI performance and AJAX
1.3.6 Themes
 Animals and Pets
 Automotive and cars
 Books, Media and Entertainment
 Computers and Electronics
 Consumer and Business Services
 Fashion and Apparel
 Food and Beverage
 Gifts and General Merchandise
 Health and Beauty
 Holidays and Special Occasions
 Home and Garden
 Jewelry
 Mobile
 Sporting Goods
 Styles and Colors
 Toys and Baby Products

2. Odoo (Open ERP)
Odoo (OpenERP) is a modern Suite of Business Applications, released under the
AGPL license, and featuring CRM, HR, Sales, Accounting, Manufacturing,
Warehouse Management, Project Management, and more. It is based on a
modular, scalable, and intuitive Rapid Application Development (RAD) framework.
Odoo features a complete and modular toolbox for quickly building applications,
integrated Object-Relationship Mapping (ORM) support, template-based Model-
View-Controller (MVC) interfaces, a report generation system, automated
internationalization, and much more. It is built in Python, a high-level dynamic
programming language, ideal for RAD, combining power with clear syntax, and a
core kept small by design.
2.1 Why Odoo?
 Odoo offers a full suite of business apps that fits the needs of large
companies, but it's built to empower smaller companies to adopt it quickly
and easily through a smooth, friendly user experience.
 Odoo is flexible and fully integrated in order to cover the needs of very
complex companies.
 Odoo is open source - it is actively maintained by a large base of developers
to meet evolving customer needs and provide new, innovative applications
to help companies worldwide grow their business.
2.2 What Odoo has to offer?
 Over 2,000,000 users are enjoying using Odoo to run their business
 1500 developers are working for Odoo community
 Over 4000 apps to cover all your business needs
 620 partners are offering services to customers
 120 countries are covered by official partners
 Over 240 employees are working at Odoo on 3 continents
2.3 The official Odoo apps are organized in 6 groups:
 Front-end apps: website builder, blog, e-commerce
 Sales management apps: CRM, point of sales, quotation builder
 Business operations apps: project management, inventory, manufacturing,
accounting and purchase
 Marketing apps: mass mailing, lead automation, events, survey, forum, live
chat
 Human Resources apps: employee directory, enterprise social network,
leaves management, timesheet, fleet management
 Productivity apps: business intelligence, instant messaging, notes

The software is actively programmed, supported, and organized by Odoo S.A.
Odoo is similar to many open source projects where customized programming,
support, and other services are also provided by an active global community and a
network of 500 official partners.
2.4 Features Available:
 E-mail Integration
 Accounting & Financial Management
 Knowledge and Document Management system
 Analytic Accounting
 Payroll Management
 Integrated with Google Drive, Calendar, Spreadsheet
 Integration with Payment Gateways
 Portals
 Sales Management
 Warehouse Management
 Project Management
 Purchase Management
 Manufacturing Management
 Content Management
 Asset Management
 Fleet Management
 Event Management
 Human Resources Management
 CRM
 Point of Sale
 Magento Integration
 VoIP
 Social Network
 Calendar
 Expense Management
 Time Tracking
 Employee Appraisals
 Manufacturing Resource Planning
 Portal
 Employee Directory
 Address Book
 Recruitment Process
 Payroll Management
2.5 Concepts & Approach
Accounting Uses floats
Password Storage
Clear text by default, Salted HMAC-MD5 hash with
base_crypt module
Code Review
Bugfix / Feature branches reviewed by R&D on
Launchpad
Float / Integer
representation
Limited to sys.maxint of Python because of using
gtk.spinbutton

Date Representation Uses strings to represent dates
2.6 More Specifications
Feature Comment
Language Python
Versions Maintained Ver 6.x, 7.x, 8.x
Release Cycle Approximately Annual
Number of Modules 3800+ (220+ official ones bundled in the distribution)
Repository
Organisation
1 repository for official modules, community modules in
their author's repositories
Version Control System GIT, hosted on Github
Automatic Upgrades /
Migrations
Python Packaging Not available on PyPi
Python Module
Distribution Package
Debian, Ubuntu, Windows, OS X, plus generic .deb and
tarball, Fedora
Architecture Three-tier
Supported Database PostgreSQL
Desktop Clients GTK based Desktop client
Web Based Clients HTML5, Jquery and DHTMLx
Mobile Clients
Client Libraries OOOR, OOOP, Oersted, Openobject library
Standalone Clients
Native Gantt Charts Available only in web-client
Native Calendar View
Native Diagram View
Reporting Engines
RML based (official), Webkit based (official), Aeroo
Reports, WYSIWYG, HTML Open Office reports, Relatorio
based (Community), MAKO, PDF Forms
Native Bar / Pie Chart
View
Dashboard View
Unit Testing Covers official Server, modules and reports
Functional Testing Official YAML based test in Version 6 onwards
Client Side Scripting Python
Historization Available with Version 6.1
Translations 30 Languages support

Summary
Odoo (OpenERP) integrated web store on Magento provides a complete e-
Commerce solution with high level analytics support. E-commerce vendor will have
complete clarity over business numbers. Numbers such as Sales, Revenue, Profit and
margin can be tracked easily and can be linked directly to their drivers. It will help
Vendor to Modules such as Warehouse Management and fleet management give
a clear picture of Supply Chain Management. All the documents and knowledge
can be managed very easily. Payroll Management and other HRM modules help
aid the whole HR process. In short, Odoo makes the e-Commerce store more lively
and gives store owner the visibility over the business drivers and aids him in decision
making for increasing business.

3. RetailOn Multi Vendor MarketPlace
After the mega success of RetailOn SubCom, we proudly bring you the ultimate marketplace
extension RetailOn MVM2.0 with which you can convert your ecommerce store to a full
blown ecommerce mall.
5 reasons you should convert your store into a multivendor setup:
Leverage your network of co-sellers by inviting them onto your platform
Earn commissions on the sales done by your authorized vendors
Create differentiated pricing for same product by multiple vendors
Provide vendors a branding platform including social commerce
Create tiered membership for your subscribed vendor
5 reasons your vendors would love it:
Personalized vendor dashboards to manage their own stores
Single Click change of theme
Bulk product imports including bulk image uploads
Create auctions, vouchers and coupons
Get sales reports and trend predictions of hottest selling products
5 reasons your customers would love it:
Get a virtual window shopping experience
Compare product prices from different vendors before buying
Leave product and vendor reviews
Share the shopping experience on Social Platforms
Sort vendors by proximity of location
With the help MultiVendor MarketPlace extension admin can create vendors to a particular
site and provide the vendors with necessary privileges and the resources to add and modify
the products for that particular vendor and provide the vendor the necessary facilities to get
notified when an order is placed on vendors product. It also helps in the case of
veondos/sellers when website owner doesn't want to give server/database access to
vendors for bulk image upload. Vendors can Upload image in bulk using zipped files from
Magento Backend. No need of database/server access to put images in media/import
directory manually and then using csv file for bulk product import.
Feature List:
Vendors can Upload/Edit/Delete their own Product
Vendors will be notified when their product is purchased.
Vendors can see orders on their own product.
Allocation of different resources to vendors.
Option to notify vendors when his/her product is purchased.
Update bulk products using csv file.
Vendors can upload Bulk Images.
Allocation of different resources to vendors.
Providing different privileges to vendors.
Vendor’s name on product details page.
Option to notify vendors when his/her product is purchased.
On what stage the vendors should be notified.
Email From-Name.
Update bulk products.

Update bulk price on all products.
Upload Bulk Image
3.1 Creating a Vendor-Role
Once the extension is installed the next step in using the extension is that the admin has to
create a role for the vendor. To create a Role for the vendor in System menu goto
Permissions->Roles and the following window will appear and to Click on the “Add New
Role” button

3.2 Assigning Appropriate Resources to the Vendor-Role
While creating the new Role to the vendor the role name can be given as Vendor and
appropriate Role
Resources can be allocated. In this example we have allocated only Manage Products to
this role.
After allocating the appropriate resources save the Role using the “Save Role” button
provided.

3.3 Creating an User Account for the Vendors
Now for each Vendor create an user with his Role as the Vendor. For this step go again to the
System Menu and Permission->User and fill in the appropriate information with an User Name
and Password and in the User Role select Vendor as the Role Name and Save the user. And
you are all set to log in as Vendor User.
3.4 Logging-In as Vendor and Performing a Sample Operation
An User account for the Vendor has been created now log in with the Vendor User name
and password and in next window that appears we perform a sample operation for
demonstration purpose, to perform this sample operation click on “Add Product” button.
And fill in the fields appropriately and save the product.

3.5 E-Mail Demo
When the customer orders a product on the site , and when the order is in processing
stage the vendor is notified by an e-mail. The sample is shown below
3.6 Displaying Vendor-Orders
customer orders can be displayed in the sales menu and products can also be
manipulated in the catalog menu.
3.7 Uploading Bulk Image
With this extension comes an additional feature to upload images for the product in
bulk. Which will reduce the time to reduce the time required to upload an image for

each and every product. In order for the Vendor to use this feature the vendors must
be allocated appropriate resources as in section 3. The resource which must be
allocated is “Product Images” which is shown in the below figure
3.8 Uploading The Images
If the resources are allocated to the Vendor-User then the vendor can upload bulk
images in the Upload
Menu Upload->Product Images. The images must be included in zip file to be
uploaded.

3.9 URLs
MVM URL: http://mvm2.com/
Front end Demo: http://mvm2.com/magento
Backend Demo: http://mvm2.com/magento/admin [User: admin, Pass: admin123]
Documentation: http://www.slideshare.net/retailon/retailon-multi-vendor-marketplace-
magento-extension
Magento Connect URL: http://www.magentocommerce.com/magento-
connect/retailon-multivendor-market-place.html
RetailOn Store URL: http://store.retailon.net/multi-vendor-marketplace.html
Facebook: https://www.facebook.com/pages/MVM/354022231436207
3.10 Summary
Adding Multi-Vendor Marketplace extension in Magento, the web store converts in to
a full-fledged marketplace where multiple vendors can sell their products. Vendors
manage their products and orders but finally admin controls the marketplace.

4. Key Contacts
Ramesh Kumar
CEO & Founder
Skype: Ramesh.RetailOn
Email: Ramesh@RetailOn.net
Whatsapp & Mobile: +91 9739721850
4th Floor, 535 Fifth Avenue, New York City, New York 10017, United States
https://www.facebook.com/ramesh.kumar1
Pragyan Priyadarshani
COO & Cofounder
Skype: Priya.RetailOn
Email: Priya@RetailOn.net
Whatsapp & Mobile: +91 9538374000
RetailOn, 3rd Floor, 2nd Block, HM Tech Park, Whitefield, Bangalore – 560066
https://www.linkedin.com/in/pragyanpriyadarshani

B2B eCommerce marketplace using Magento, Odoo & MVM from retailon

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B2B eCommerce marketplace using Magento, Odoo & MVM from retailon