This white paper discusses various methods for optimizing performance on Magento, an ecommerce platform. It begins with basic optimizations like minifying files, optimizing images, enabling caching and gzip compression. More advanced techniques include implementing memcached, Redis and Varnish caching, using a content delivery network, optimizing the database with measures like flat categories and products. The paper provides details on implementing each technique and the benefits to Magento performance. Key contacts at the authoring company RetailOn are provided.